We’re in Milan, Italy with businessman and former Starbucks CEO, Howard Schultz. Howard takes us through the ways Milan transformed his life after his first visit in 1983, where a doppio macchiato sparked an appreciation for the ritual of ordering a coffee. He offers his thoughts on the initial rejection of his idea for Starbucks to sell coffee in-store (by 242 investors to be exact), and the risk of buying three of his own retail locations that grew into 37,000 stores in 84 countries. #Milan #Starbucks #Entrepreneur
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Episode debuted nationwide in 2023.
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