How One Man Made Billions By Rebranding "Information"

Рет қаралды 109,623

Күн бұрын

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#History #media
Link To My Other Channel: / howmoneyworks
Written By: Sam Ely
Video Created By: Gabriela Gutierrez
Footage Courtesy of: Getty Images
Music Provided By: Epidemic Sound
For sponsorship inquiries, please contact sponsors@worksmedia.group
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Media moguls don’t tend to be as well known as A-List celebrities and world leaders, but
then again Rupert Murdoch isn’t your average billionaire news broadcasting tycoon.
They call him the modern day ‘Citizen Kane’ because his rise from small time local
newspaper to multinational conglomerate CEO has all the twists and turns of a classic rags-
to-riches story. kind of! Even his private life feels like an episode of ‘Succession’, what with sibling rivalries, high profile divorces and the occasional television appearances.
But Rupert Murdoch is a whole different beast to Orson Welles’s character in the classic
Hollywood tale of the newspaper industry.
Murdoch's influence on the size, shape and nature of media is as widespread as it is
devastating. Some good. Some bad. Some ugly.
Given that the Australian born media maverick is close to a century old, it seems fair to say
that his time at the top is coming to an end. But will his influence survive the rise of social
media and alternative journalism, or is his legacy as dead as legacy media?
It’s time to learn how history works as we examine the life of Rupert Murdoch.
Sources
• Noam Chomsky - Adverti...
www.oldest.org/technology/adv...
www.petepolgar.com/blog/ancie...
surnames.behindthename.com/
www.historic-uk.com/CultureUK...
bettermarketing.pub/the-contr...
www.bmediagroup.com/news/hist...
clearcode.cc/blog/history-adv...
www.britannica.com/topic/mass...
www.britannica.com/art/soap-o...
www.lcca.org.uk/blog/educatio...
www.simplypsychology.org/litt...
www.apetogentleman.com/behind...
/ getting-started-on-twi...

Пікірлер: 197

@HowHistoryWorks 7 ай бұрын

Go to ground.news/howhistory to stay fully informed. Subscribe through my link this month for 40% off unlimited access.

@diypictures 6 ай бұрын

Basically showing people what they want to see and telling them what they want to hear can be extremely profitable as long as you don't care about societal repercussions. That's true everywhere in the world, but coming to America was the best move with that attitude.

@LtZetarn 7 ай бұрын

So he's legit "A guys who turned newspaper/news network into tabloids"

@ryelor123 7 ай бұрын

It would've happened eventually. The technology made it possible.

@The.QuasiOG 6 ай бұрын

Nah, it started way before that. Look up the history of Yellow Journalism. The ones responsible were William Randolph Hearst and Joseph Pulitzer (yes, that Pulitzer, ironically)

@TruthOD 5 ай бұрын

The King of Yellow Journalism??

@susanwojcicki3581 7 ай бұрын

I’ve watched some insightful interviews of him on the Hover Institute yt channel. One of the things he said that stuck with me was “Even if people disagree with with the content published, as long as they enjoy the experience of consuming this content they will keep coming back for more”

@jaysmith3361 6 ай бұрын

That's how he started - sensationalist headlines from mediocre stories. It worked because of the people, not Murdoch.

@griffingutches8261 5 ай бұрын

@@jaysmith3361 what does that even mean?

@jaysmith3361 5 ай бұрын

@@griffingutches8261 His father was an honorable war correspondent - a real journalist. Rupert sold out, using trashy misleading headlines to get people to buy his magazines. It worked spectacularly, made him a Midas and lowered the standards of journalism to the gutter - where it, and a large chunk of society, resides today. Research his beginnings.

@MegaJohnnycage 5 ай бұрын

He's a cancer on the world , interesting maybe but his impact on politics in Anglo world is horrific

@andrewb5743 7 ай бұрын

You either die a hero or live long enough to see yourself become a villain...

@user-vg8tx4wy9b 3 ай бұрын

Or ya become a heroic villain . Say Michael Jordan, some Non Profit owners , police in LA, Chicago etc

@Alex-cw3rz 7 ай бұрын

One thing that has to be pointed out is that we do have new ways of consuming news however they normally rely on traditional media to write the original journalistic pieces, this means Murdoch can still set the agenda. Most youtube political commentators will mention a newspaper he owns at least once in their news shows, same with Joe Rogan.

@vilya1o365 7 ай бұрын

Excactly, he still sets the boundaries of political commentary. It's why he retained his newspapers when television was more influential, with news networks covering stories set in his papers

@Alex-cw3rz 7 ай бұрын

@@vilya1o365 so true

@assboyzent.2941 6 ай бұрын

Not to mention who knows what modern media outlets he's invested in or has interests tied to

@benjaminfranklin329 7 ай бұрын

News Corps influence while less direct is still a lot more than you realise. There's a saying in some media circles down under, "if you want to know what the news will be tonight (tv/other media), look at what the Australian said today." Influence over the boomers is a huge a influence over the vote and the people running things.

@idunnoay 2 ай бұрын

The best summary I’ve seen of the influence is that it sets the agenda for what is seen to be important. I’ve met few people who actually watch sky news or read the Murdoch papers regularly, but sky 24 is always on in the offices of Australian parliament

@Winium 7 ай бұрын

People literally voted -- with their wallets -- for sensationalism. Rip 😮.

@Jose04537 7 ай бұрын

That's why you don't listen what people say they want, you see what they actually buy. "If I asked what people wanted, they would had just just say faster horses" Henry Ford.

@tomlxyz 7 ай бұрын

@@Jose04537you're mixing things up. If Ford went by what people buy he wouldn't have tried to create a cheaper car since that wasn't what people were buying back then

@Jupa 7 ай бұрын

Logan Roy looks worse than I last remember

@iamthegeorgebest 7 ай бұрын

I wonder who's cousin Greg 😅 I'd love to meet him

@alehunter15 7 ай бұрын

I am an early subscriber from the other channel. Really like this channel and generally the topics. Epic work my man, keep it up❤

@PXAbstraction 3 ай бұрын

One of humanity's biggest villains. That he's managed to last as long as he has is truly a travesty.

@UpperAquatics 7 ай бұрын

Love you videos! Keep up the great work

@lifetimevic 7 ай бұрын

What do you mean feels like succession? Succession is 100% all about them ha ha

@Informalweed 7 ай бұрын

He's a billionaire. It doesn't matter if it crumbles at this point he's set.

@tomlxyz 7 ай бұрын

His wealth is in it. If it crumbles he's no longer a billionaire. It's not like he got billions of cash sitting around

@SuperTrainguard 7 ай бұрын

@@tomlxyz If the media empire crumbles, Murdoch has fingers in many pies (Genie Energy for example. Plus real estate & the finest lawyers & accountants to hide wealth. He pays no tax in Australia plus gets grants). It's now about power & his king making/breaking. I'm surprised this video didn't go on about Blair, who is Grace's god parent but was disowned by Murdoch when there was a rumor of an affair with the missus. And i think Murdoch does have billions lying around. Hidden by governments for him.

@Cuyt24 7 ай бұрын

@@tomlxyzpeople think billionaires have a hordes of cash

@Miranox2 6 ай бұрын

@@tomlxyz He will still be very rich since his assets and properties retain value independently of his companies' stock price.

@aye3678 4 ай бұрын

His bunker is already ready to go

@justinron1772 6 ай бұрын

This is a wondeful hit piece

@seanwoods5943 6 ай бұрын

The man has no politics. Its all about the money.

@MegaJohnnycage 5 ай бұрын

No he has politics the Australian has never made money it's purely a political play , he's never backed a Labor government since the 70s he's super right wing

@kentfrederick8929 7 ай бұрын

Rupert Murdoch is the TV version of Col. Robert McCormick, who was the publisher and defacto editor of the Chicago Tribune. McCormick despised Democrats, including his prep school classmate Franklin Roosevelt. The joke about the Tribune was that the editorials were on the front page, while the news stories were on the editorial page. One of McCormick's best friends in his later life was Winston Churchill. Apparently, the got locked in the secret bar in McCormick's mansion outside Chicago and drank a lot of slcohol. Of course, they shared the same views on European Communism, and shared a disdain for Democrat/Labor attitudes towards big business.

@henrymorgan1741 7 ай бұрын

“NO AM chomps by” 😂😂😂

@loomhigh 2 ай бұрын

Noam chomskey? No Am chomps by what?

@AhmedIbrahim-hs7kk 7 ай бұрын

'Moving to london to study at oxford' 💀

@Jezzascmezza 5 ай бұрын

There are some really janky lines in this. He also described a farm being in the south of Melbourne, and I don't know if things were different back in the 1930s, but Melbourne's a city, and I imagine the farms in the state of Victoria are/were located outside the city. Describing an Indigenous person as "an Aborigine" also sounded strange.

@MIKAEL212345 7 ай бұрын

Pretty sure succession was based on this right? I've only watched 2 seasons of succession and it focuses more more the succession part (duh) rather logan roy building his empire. Still, the similarities are super obvious.

@benbenthelightbulbmen7184 6 ай бұрын

Pretty sure you just libelled Piers Morgan. He was at the Express. Rebekah Brookes edited the News of the World. She was also the one responsible for falsely outing a paediatrician as a paedophile.

@noahmead4652 7 ай бұрын

Using the term "native Australians" to refer to his parents isn't the best idea

@ecoideazventures6417 7 ай бұрын

Good catch, seriously funny to think Murdoch being a native Australian!

@bartdoo5757 7 ай бұрын

Why not?

@JCoding228 7 ай бұрын

Native Australians are the Aboriginal people of the main land and The Torres Strait Islanders in the north. The rest, like Americans, were British colonist.

@lostboy8084 7 ай бұрын

Why not as native means born there. It means they were born in Australia but lived in Scotland. People get confused is Native used to have a word after it when referring to those whose ancestors can be traced to be living as far as any written or oral record mentioned. Native Inhabitants. Which would mean that all records would show no other origins of these individuals and any oral or written will whose exist.

@PhilipJFry-qh2jg 7 ай бұрын

@@JCoding228If your bloodline can be traced to 2+ generations, you're Native.

@HackersSun 7 ай бұрын

Never thought of attraction to decribe tucker carlson was something I'd ever hear 😂

@darthkek1953 5 ай бұрын

I despised Tucker Carlson my entire life. Then he made his apology for having helped in his part in the Iraq War and he vowed to never again knowingly lie on air. If only journalists at the BBC and The Guardian (who I at the time primarily followed) did the same but they did not.

@Takeitlightly6 6 ай бұрын

I hate the paper sound effects so much in this video

@fitforfreelance 7 ай бұрын

10:30 they don't make men's pants like they used to 🎂

@UnprofessionalProfessor 7 ай бұрын

🍑

@SoulBlazeNightmare 6 ай бұрын

What one more trick up his sleeve? Dude is almost triple digits in age, he cant get into sleeves without help.

@harp_recon 7 ай бұрын

How I love controlling people through emotion and economics. Take away their meager diet and replace it for sugar and fat, then be the only one to do so, you will become rich.

@darthkek1953 5 ай бұрын

Did you know a plethora of alternative are available? If you choose to eat sugar, that's up to you. Vegetables still exist (as proven by the quality of the writing in the NYT).

@mage1over137 7 ай бұрын

It's San Antonio Express News which is a Newspaper not a Tabloid.

@movie30000 4 ай бұрын

Love your content Amigo. If you can just take out the added effect of police it would capture attention more.

@sourabhmayekar3354 7 ай бұрын

Nice

@darleneatkinson3906 7 ай бұрын

My ? is how many years has Rupert Murdoch been on earth? he might just be wear out burn-out and hand it down to his children or grandchildren instead. Information can be in many forms in today world. Thanks for very insightful video I really had no idea how did the news come to being now I know what a life this man had I truly enjoy this video. Thank You

@Matt_Dylan 7 ай бұрын

is the person doing the voiceover the person that owns the channel?

@MegaJohnnycage 5 ай бұрын

Sor Keith never owned the herald in Melbourne he was director of the holding company herald & weekly times and no doubt held some shares in it but he never owned it , his only asset on his death was the Adelaide advertiser and am Adelaide radio station

@InsertCleverUsername 7 ай бұрын

Why is there a clip of Robert Maxwell at 5:27?

@vincentcrowley5196 4 ай бұрын

They did battle over buying The Sun. Maxwell owned The Mirror already

@asdfkljlkjdfkg2290 7 ай бұрын

Here from how money works

@klaytonpeterson 4 ай бұрын

Yep... Rupert brought us some "GOOD" along with lots of "BAD" & "UGLY"....

@WarrioJ 7 ай бұрын

Hey How X Works. Generally in Australia the term Aborigine is considered pretty racist, like calling an African American person a ne*ro I guess. The widely accepted term for Australia's first nations people is Aboriginal Australian. Great video!

@lukeedwards7677 7 ай бұрын

True, but, uh, that's the term that was being used primarily at the time of the court case, so, well, times change, history doesn't

@triadwarfare 7 ай бұрын

How (Former Twitter now X) works

@olivertvist1799 7 ай бұрын

The world has gone mad with it's obsessive witch hunt to call everything and everyone racist. Thank God I don't live in a deranged western country and can use language I deem appropriate without jeopardising my life and career.

@ronblack7870 6 ай бұрын

the language police keep changing what is " acceptable" . it's all bullshit . i don't see the difference between your 2 terms . next you are gonna say it's not australian but whatever the natives call it in their language. otherwise it's " racist"

@idunnoay 2 ай бұрын

Bris-bayne?!

@leclark5067 7 ай бұрын

Rags to riches but owns multiple businesses...

@justinfowler2857 6 ай бұрын

It's easy to become rich if you're born rich and are given multiple businesses free and clear.

@ronblack7870 6 ай бұрын

@@justinfowler2857 nope that just a lie losers say to make themselves feel better. most businesses don't survive the 2nd generation.

@darthkek1953 5 ай бұрын

@@justinfowler2857 Agreed. Of course, Murdoch wasn't born rich...

@camiloguzman1801 6 ай бұрын

Nahh, he's doomed.

@xcalade 2 ай бұрын

Logan Roy vibes

@profsensei-fn3sx 7 ай бұрын

Aren’t Australiens, Australiens? what does “native Australien” means?

@larrycoldwater1964 6 ай бұрын

Read “Media Monsters The Transformation of Australia’s Newspaper Empires” by Sally Young

@traplover6357 7 ай бұрын

Do people listen to Tucker on Twitter?

@duancoviero9759 7 ай бұрын

Yeah, he does have a following still

@chiquita683 7 ай бұрын

Yea more viewership than CNN

@lifetimevic 7 ай бұрын

WTF??? He was far left? How does one become so fast right???

@realgoogleuser 7 ай бұрын

money

@duancoviero9759 7 ай бұрын

@@realgoogleuser😂😂😂😂😂 nailed it. Same with Tucker Carlson.

@SantiagoReil 7 ай бұрын

The left of today is the right of the future. Thats mostly why. Every idea that is left now, when it becames mainstreem is going to be a right idea in the future.

@lukeedwards7677 7 ай бұрын

@@SantiagoReilI've heard that before, but I doubt it's that simple; I think that in Murdoch's case, it was both his decision to focus on the style of sensationalism above the substance of speaking truth to power and his switched role from underdog reporter to media mogul that brought about his change in politics - most certainly Leninism isn't any less far left now than it was then

@SantiagoReil 7 ай бұрын

@@lukeedwards7677 Definitively not that simple, specially when you choose just one person, Murdoch. But I still think is one of the most typical reasons (There are a lot more, but this is one of the big ones). I don't know about Leninism, but I'm pretty sure that Communism was looked as conservative at the end of the USSR in that country.

@MattSmith38258 5 ай бұрын

Wasn’t succession loosely based on Rupert Murdoch and his business and kids, or his story contributed to the basis of it or something? I’m pretty sure it was…

@darthkek1953 5 ай бұрын

Succession is how the natural-born upper-middle-class metropolitan elite think the uppity _nouveau riche_ hyper-successful working class act. If you watch Succession 'straight' you get entertainment. If you watch Succession sceptically, "decoding and deconstructing" the writers motivation, you get insight.

@jimmcneal5292 6 ай бұрын

How "driving america and australia to the right" is bad? Both countries are too woke

@MrZoomah 6 ай бұрын

This is all manufactured. We have imported the US culture war that was created by the rich to divide us. We even have people trying to ban books in Australia now. They don't want us to see that the Left and the Right share most issues and agree on most things. Corporations? We all hate them. Cost of living? It's the corporations fault. Politicians? They are all corrupt. Left and Right politicians serve the same masters and nearly always vote the same way. They don't want us to realise we are on the same side because if we marched in the same marches they would have to listen. I hear this from my friends all the time... The education system is woke.. universities are woke... news is woke... everything is woke. But they can never show me the evidence in real life. They can only ever point to the internet or news. They can never show it to me in their every day lives or even in other people's every day lives. The used to say university, but when I enrolled in university I didn't hear one thing about gender or pronouns, despite being told it was all they talked about... They once said it about our schools but I sat with them and searched the Australian curriculum but they couldn't find it. They talk about the news, but in Australia most of our news comes from News Corp... which is the one talking about woke. This whole thing is so toxic. My kid's deputy principal quit last year after being assaulted three times in one year... This is extremely common now. Each parent used brainwashing or indoctrination as their reason... What was this indocrination? The school was teaching protective behaviours. A program created by the QLD police to make kids less likely to be the vulnerable to child predators. Pretty much, if someone tells you to keep a secret, tell mum or dad or other adults. If they touch you, tell mum or dad or other adults.

@MegaJohnnycage 5 ай бұрын

Omfg woke is not what he cares about , it's class war he's a libertarian wants no state at all , except for police and military if you into that you brain-dead

@stephenrobinson8244 5 ай бұрын

So hearing he was liberal is surprising 🤯

@buzzvuzz 6 ай бұрын

Gotta admit, it takes quite a lot to build an empire spanning most of the globe and powerful enough to influence opinions and literally be "kingmaker" at some point in history. Especially do it in the mid to late 90's, with no internet or anything. Some people today get mental breakdowns if they need to go to the office once a week.

@robobrain10000 7 ай бұрын

If you are going to voice this channel too, I am subbing.

@bernl178 21 күн бұрын

The evil of Press monopoly, yeah that’s what he turned around and did so really the guys a hypocrite

@Alex-cw3rz 7 ай бұрын

In 1997 the reason Murdoch supported Labour was because Labour were already going to win, there majority in the polls was huge, even Murdoch could not influence that and therefore to not lose the readership, they just supported labour. He then curried favour with Tony Blair to keep political influence. Tony Blair should have refused it as they were on track to win, but he thought they needed the papers on their side, as they hadn't for well decades even though Thatcher and John Major were sh*t, both Politically and economically illiterate.

@halycon404 6 ай бұрын

I still don't understand how your country elected John Majors. He was responsible for one thing though. He taught me how messed up your ministry system is. The man is famously mathematically illiterate and he was Chancellor of the Exchequer before he was PM. Before Majors I thought UK ministers had to actually have some sort of background before they'd be appointed to something as important as say... being responsible for your country's entire world economic policy. After Majors I figured out that ministry positions are empty titles that signify nothing and 30 years later I'm still not certain what ministers in the UK actually do.

@darthkek1953 5 ай бұрын

Thatcher was the last of the worthwhile British Prime Ministers. (The only one of worth before her was Clement Attlee).

@Alex-cw3rz 5 ай бұрын

@@darthkek1953 Thatcher was not worthwhile, she was so economically illiterate, she thought firing all coal miners in the UK would grow the economy, that's how mind-bogglingly s tupid and out of her depth she was. Predictably by anyone with a functioning brain, it damaged the economy and three regions of the UK still haven't recovered to this day (South Wales, North East, Midlands) and others are still showing economic damage to this day (the entire of the North west and Cornwall). Her downsizing of the armed forces and ignoring warnings given to her, lead to the invasion of the Falklands. This is not to get onto her disgusting levels of cor ruption, She sold off our water for 33% of it's value and made us pay off all it's debt. She claimed they would invest in the waterways they did they opposite and since privatisation even though the population is close to 20% larger, we have had not one new Reservoir built. This is not even to get onto the fact she introduced Neoliberalism. How median wages from when she started in office in real terms have only dropped all the way to today where we are in a major cost of living crisis, even though productivity has increased massively since that point. Whereas CEO and shareholder pay has dramatically increased. She was the start of why we are in such a mess today.

@Thefrmgallery 7 ай бұрын

Dad.

@truthseeker261 4 ай бұрын

I smell a Freemason. 🤫

@jonx6929 2 ай бұрын

I think he has one more ex wife before he leaves

@farinshore8900 7 ай бұрын

Nice clickbait

@itsnotatoober 6 ай бұрын

quoting noam chomsky as a source.... in a video decrying rebranding information. this is joke or plain stupid?

@darudy 7 ай бұрын

The only justification for faith is that hell exists for people like him

@chiquita683 7 ай бұрын

Cringe take

@DaganLaffey 5 ай бұрын

How KZfaq Works🧠

@Tunda2 5 ай бұрын

Between Keith here and Orange man, seems like the way to achieve that kind of success in business is to inherit it after an upper class upbringing

@AttitohTohouri 5 ай бұрын

ROMULUS!!!!! 🥸

@semiautothanoscar9612 5 ай бұрын

He is definitely right wing though less of a hitler and more of an infinite money glithcer

@evanstorm3360 7 ай бұрын

Noam chomsky is amazing

@pyoung168 7 ай бұрын

What a load of crap 😂

@estebanzhang9139 7 ай бұрын

2nd first time 😊

@InformedSodaDrinker 7 ай бұрын

1st not hw comment

@czarcoma 5 ай бұрын

Oh how far he went from the left... Guess that's what money does to you.

@gr8aussief--kup 7 ай бұрын

Very minor thing but the term "aboroginie" isn't right. Aboriginal or first nation is preferred. Love the channel but had to point it out

@shouldb.studying4670 7 ай бұрын

I love how we'll throw around c's and f's no worries, but change a few letters around and suddenly it's like, calm down mate 😂

@ikhbjhbkm5 7 ай бұрын

What's the difference? Ending in ie vs al. Are they two different groups of people?

@olivertvist1799 7 ай бұрын

Newspeak. The world has gone mad.

@UnprofessionalProfessor 7 ай бұрын

Thankfully, no one who matters cares.

@ronblack7870 6 ай бұрын

that depends if you care or not.

@TheBros2theend 6 ай бұрын

Jesus Christ loves you

@ecoideazventures6417 7 ай бұрын

While everyone blames Murdoch's Fox News for broadcasting misinformation, there was a major flaw in news reporting. in 1970-80s, it was extremely left liberal oriented so there was a desperate need for rightwing views

@UnprofessionalProfessor 7 ай бұрын

So, nothing has changed.

@justinfowler2857 6 ай бұрын

Yeah because I remember the 70's and 80s as a liberal paradise. Who was in charge the majority of the time? Oh yeah Republikkklans.

@caynebyron 7 ай бұрын

How the f do you not know how to pronounce Noam Chomsky's name?

@ikhbjhbkm5 7 ай бұрын

The AI doesn't sound it out for them, ...yet.

@PapaphobiaPictures 7 ай бұрын

Look, I'm gonna be real; this is a terrible take. Like, Jesus Christ. Please read Lenin and you'll understand Murdoch's

@lifetimevic 7 ай бұрын

What do you mean right leaning? Fox news is mostly far right

@boldCactuslad 7 ай бұрын

In what way? I was under the impression they were in favor of voting, private ownership of property and enterprise, legal equality, and having a constitution. Those are all Libertarian ideas. Or are people finally willing to admit that the window has shifted left so very far?

@chevrolet-poitiers9507 7 ай бұрын

@@boldCactusladIt’s the way you go about sharing and acting on those views and beliefs.

@ronblack7870 6 ай бұрын

when the loony far left think they are center anything normal is far right. gay marriage is far left for starters

@Maelstromme 6 ай бұрын

@@boldCactuslad It's doublespeak. They defend voter suppression, and appear to match the extremism of their audience as they're totally captured by the monster they created. If there was a constitutional crisis spawned by the MAGA movement, I assure you fox news would abandon these stances- or claim to be upholding them while cheering on the people who are killing them. Frankly, the Overton Window has shifted hard towards the normalization of proto-fascism and Red Caesarism over the past couple of years- minus a few social wedge issues that are going to be reversed anyways just like Roe v Wade has.

@jimmcneal5292 6 ай бұрын

Far right? Ahahaha, you've either never seen far right(I am one) or everyone who is not a marxist is a far right for you