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If your dreams should be big and your hopes should be high, look for opportunities instead of making excuses and then no one can stop you from making history. The Founder of ID Fresh Food, PC Musthafa is living proof of this and his story shows success doesn’t need lots of money or even a degree.
At one point in his life, this young Indian entrepreneur didn’t have enough money to eat food. However, today he is running iD Fresh Food, a ready-to-eat food manufacturer. His company employs more than one thousand youngsters from rural India and they help millions of Indians eat healthy and preservative-free food - their Idli and Dosa batter.
In 2005, PC Musthafa founded a leading food industry, iD Fresh Food that makes Idli and Dosa batter. Musthafa and his cousins started operating ID (Idly, Dosa) from 550 square feet of land when his company sold only 100 packets per day and today, it sells thousands of packets daily. Today the company supplies packed healthy food to metro cities across the country and Musthafa plans to expand his food chain globally.
When PC Musthafa started iD Fresh Food, a mixture of 15,000 kg of idli was prepared from 5,000 kg of rice and today, this company is selling four times as much mixture in hundreds of food stores and metro cities. Today PC Musthafa's is known as the breakfast king of the country, whose annual turnover was around Rs 100 crore in the year 2015-2016 that increased Rs 182 crore in 2017-1018. Home-grown brand, iD Fresh Food has ended FY21 with Rs 294 crore in revenue, up from Rs 238 crore in FY20, registering a 23.5 per cent increase
Musthafa's rags to riches journey definitely inspire many young people who want to achieve success and have a passion to be an entrepreneur.
Business is not about doing big just start small dream big and achieve big ...
Hope this series of successfull business models would be useful for many to start their own initiative.
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