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My favorite is the Gatorade one. I do always find it odd why they used grey on their packaging. Grey definitely does not show energy but rather lack there of.

I thought he was gonna over simply everything way to much as a joke, but the designs seriously look good, the cam bells,and the orbit look especially official!

5:55 that’s actually a genius idea have the lighting bolt be different color based on which flavor it is

The “Dawn” one was short but the duck : ADORABLE! You blow my mind how you do things I would never think of doing. Keep up the super work!!!

I have to say I really like the „trashy“ cheetos design and think it‘s part of the brand appeal. Like, you don’t buy cheetos because you want something fancy, you want quick and dirty satisfaction

The Gatorade & Orbit redesign were by far my favorites! I would love to see those in stores one day!

Now this man does logo simplifying right in my eyes. Actually taking away all the unnecessary mess and fluff from the original and making it neater without removing too much of the personality. The Gatorade stands out as my favorite.

This is minimalism done right, i do still prefer some of the designs over yours, but yours are still probably the best simplified brands ive seen. my only real nit pick is that you didnt add some white on the bottom of the campbells soup can, i mean, having 2 colors on the top and on the bottom on a can is pretty much campbells brand.

Brandon’s the only person who can make oversimplification so complex.

I think you're honestly just really good at adding *character* to designs. Whether that means simplification or overcomplication, you really make it pop.

My only problem with these is the Cheetos one, you made a beautiful papery fire effect, but it looks strange compared to the detailed cheeto, although difficult it would be good for the cheeto to have that papery effect. I absolutely love the Gatorade though

i think the reason the gatorade text is so small is because the logo and bottle itself is so iconic you don’t really need the text to know it’s gatorade

I think the dawn one is very pretty, but the duck looks more like a rubber duck and it doesn’t evoke that eco-friendly feeling. Other than that, great work! I truly love your design work and your unique style 💕💕

The Dawn redesign was soo good! But It's a little too cute, you know? Feels more like a babies shampoo, I think. The Gatorade one was my favorite easily, I really like the lightning being cut out, it's a really cool touch!

1:56 I literally was now working on a design with a yellow background that had an ugly black shadow. Thank you.

Timestamps for finished results: Cheetos: 3:09 Dawn: 4:29 Gatorade: 6:01 Orbit: 7:32 Campbells: 9:08 I hope this helped!

With your "minimalistic" design you put an emphasis on modernity which the majority of graphic designs in charge of corporation logos miss the mark on. This was where the "simplistic = bad" hate originated from, and it's appreciated to see someone do it right. Instead of just slapping a few elements on the packaging, you apply logic and a theme which ultimately utilizes the purpose of simplism, which is to center the attention to the actual product. Great video! keep it up.

I liked all of them! The only one I was a little hesitant about was the Campbell's, I think taking away the half red/half white background made the can a little too unrecognizable. The type where if you were looking for it in the store, you would have to double take at it because it's not immediately standing out.

The techniques and ways of thinking you convey with these definitely are gonna help in my own designs

Found you on IG and followed you there and came here to give you a sub as well. I’m obsessed with your skills. You make it look so clean and effortless and I know that’s just years of experience and talent. Now I’m just looking at every label of everything and seeing how messy and chaotic it all looks 😂

the Orbit redesign was my favorite, I really like that artstyle in particular. Nice video!

I love that Gatorade redesign. It feels modern and athletic. The Cheetos packaging is very reminiscent of a Doritos package. I could see that being a problem with brand recognition. This was a really cool thought exercise video. I can't wait to see what you do next.

6:00 I think the black is also a bit harsh, but everything else look amazing

7:35 without the drop shadow it actually had a very retro 50s look. Which was nice. Slightly less so with the drop shadow

I dunno about you guys, but to me this guy's designs just feel so much more interesting then other simplified logo's like pringles. Stuff like the hot cheetos and the dawn dish soap stick out to me because they have a sense of style, and you can see that despite the simplicity, other details were taken into account like the shape of the bottle or stuff like that. I dunno. His designs don't feel lazy to me like other simplified logos do.

Honestly what was so iconic about the original campbells cans was specifically the red top white bottom look. The new one is ok I guess but doesn’t say campbells

I liked whenever you made the dawn bottle more simple.😊It was very cute!❤

These are all sooo good! My favorite is also the Orbit

My favourite was the Orbit redesign! It’s so much more clean and Modern and easy on the eyes! Although in my opinion the original design for Orbit would probably capture my attention more

I personally think that the campbells can should keep the red top white bottom, as its been a staple of the brand since their second redesign

Please do a part two, I loved that!

Dude. These were all fantastic and improvements upon the originals. Well done!

The Gatorade redesign was definitely my favorite one of this collection. With the Cheetos, I feel like the craziness of the original design appeals to the teenagers who are the main demographic for the product...but then again the simplified design might appeal more to the mothers who are doing the actual purchasing...

i like that you use this trend of minimalism that has made so many brands just look boring and showed techniques for actually keeping the logo interesting

Great stuff man, I'm learning a lot! Keep it up :)

i really love the dawn dishsoap one tbh, its so cute.

I wish this video would never end, the redesigns were so good!

I truly appreciate the amount of effort you go through to make a good video, with all the video editing and the designs themselves. Thank you!

My favorite has to be the Orbit re-design. Honestly yeah, it has that clean modern feeling to it and stands out! Great job man!

I prefer all of these! Minimalistic designs just look so pretty to me, and your redesigns don't make my head hurt

I'm honestly not sure why KZfaq recommended this, but that was the most satisfying video I've seen in a while! It made things that I usually find so corporate and soulless and manipulative into some thing that I actually found beautiful and interesting

Majority of the reason these designs are complex is so they stand out. There is a whole science behind how to make things noticeable on grocery shelves and what shelf they go on and what order so they are recognizable. You can find a bag of Cheetos in a sea of bags easily. Same for the other items they stand out since they are memorable. The Gatorade is the only one that could definitely use a new design as PRIME totally put them to shame with their bottle design.

All of them are amazing man, keep going.

Damn, I can't get enough of these videos. Such a good concept!

Results 3:15 Cheetos 4:32 Dawn 6:03 Gatorade 7:36 Orbit 9:11 Campbells Tomato Soup

I really loved the Gatorade’s oversimplified design! I’ve always thought that electric orange blends with black well together

You did great! I loved the Orbit redesign 😃

3:53 HE'S TOO YOUNG TO DIE 😭😭😭😭😭😭😭😭😭😭😭

this video is the ultimate proof that oversimplifying doesn’t necessarily have to be bad, it’s just about the idea. your ideas are excellent and all your redesigns definitely improved the packagings. well done!

Awesome video! I don't think the hyper-minimalist approach really works for most of these brands (the Flamin' Hot Cheetos in particular looks like a campfire, which makes me think barbecue rather than spicy), but the Gatorade one is great and the Dawn and Orbit ones are very good as well. Overall, I really like these variants!

I’d actually buy this more with these designs, Your oversimplified video, STILL MAKES ME WANT TO BUY IT.

Every brand needs to hire this man

8:20 it looks like can of cocacola

I loved what you did with Dawn! 3:27 Well done man.

Wow these are great! My favs are the gatoraid and the soup ones, I always wish they could be real! The orbit one was neat, I like the 70s vibe with the circle pattern, but it does feel a bit empty, and also uses the sprite color palette

0:40 Brandon: “I’m gonna make it, *WHITE.* White Cheetos logo in the similar images: Am I a joke to you?

9:11 the golden middle coin from the original logo is very important because they kept it since 1895 until today, and you took it off...

4:33 it looks like its like a kids shampoo.

I really love the dawn soap - its so cute!

I love your videos your just so calming and your so good and what you do thank for what you do😊

3:14 This looks so much better than I thought it would be... Like I thought it was gonna be completely simplified with just a red background and the name of the chip lol

I love these videos because they're accessible for everyone, but a designer/artist can still watch and get a deeper understanding of your process. Super cool!

The Gatorade, orbit, and Dawn were my favorites! You’re so talented

the part on the top left of the soup design hearts my brain, no hard feelings, I love your videos👍

A video suggestion; I think it’d be fun to see what you would do with unexpected brand mashups, or unlikely collabs. Like Oreo Tic-Tacs -not so unexpected, but you get the idea.

The redesigns are actually pretty cool and creative

All of them are so much better and more simple, love

I love these! I think the Gatorade redesign could have a black cork to unify the design. The flavor text below could be transparent instead of the bolt, the reason for it being that logo colors are extremely important for consistency between products. I see a lot of empty space visually on the Campbell's one, personally I'd bend the logo upward which would also more nicely embrace the shape of the tomato below.

I love the Gatorade and Orbit redesigns the most, they are just so good! I really like that idea you thought of where the lightning bolt in the G becomes a cut-out so that it matches with the drink color! I think that Gatorade and Orbit should really use your packaging designs, they're just too good!

4:29 this dawn one is super cute!!

Got randomly recommended this, and I loved it. The only one I didn’t like more than the original was the Campbells. But the dawn one especially sparked joy

Brandon is the only one that always nailed their Design, Keep It Up Brandon 😁

2:19 that fire makes me remember paper mario

Brandon: I'm trying to avoid everything being red, orange or yellow. Also Brandon: Why would you use black for the shadow, just use orange! lol

I love the orbit one. It looks so clean and... Refreshing.

really nice designs!

2:34 That fire is amazing

For anyone looking for the finished products. 3:12 Flaming Hot Cheetos 4:32 Dawn Ultra 6:02 Gatorade 7:34 Orbit 9:10 Campbells Tomato Soup

Brandon’s Drawing skills are INSANE!!!

6:30 i kinda liked that black and white orbit more XD

i was randomly recommended your videos without any design background and now i can't stop watching. you're doing a very good job, thank you for sharing it with everyone. 👏

5:15 a funny story about the gatorade logo, i remember when i was younger my parensts didnt know what the name of gatorade was, so they just called it "G". I didnt know any better either, and once i lost my water bottle im 2nd grade, so i filled a gatorade bottle with water and brought it to school. I left the bottle on my desk before recess and when i came back, it was gone. I tried asking my teacher if she saw it, but she didnt understand what a "G bottle" was. Finally she figured it out after i described the logo, and she said she threw it out 😂.

That Campbell's Soup one came out *chefs kiss* perfect imo!

My fav was the dawn one❤ the small duck was really cute

Gatorade was a huge improvement along with Orbit. Hot cheetos and campbells however seemed like a miss and both seemed kinda flat or very very little character.

I'm a graphic design student currently writing a dissertation proposal on minimalism within design so this video popping up in my recommended was a must watch and it did not disappointment. The designs were lovely, especially the chewing gum!

I LOVE IT😍😍 but the dawn ultra dishwashing liquid looks cute☺☺

The cut out lightning bolt is super clever.

2:10 that looks like real colour paper

Cool redesigns, I like that you explain your thought processes behind them. However I think a lot of these really miss the mark, and tend to err on the side of minimalism but forsaking any connection to the old design (the Campbell not having half n' half red and white is scandalous!). I think as standalone designs they're very engaging and memorable though

Every single one of these redesigns has so much genius in them. This is the kind of talent I love to see.

I like all parts of this keep up the good work

2:01 omg the orange is just... Ahhhh

Holy crap the gatorate and orbit ones turned out so nice!! That’s like- minimizing to suit a purpose and making the packaging appeal more to the brand itself- I think the Gatorade one is my favorite because it looks so much sportier and more legible, makes the bright colors pop so much more, and I love the idea of the cutout being a functional design element for the G’s bolt! Well done!! I wasn’t sure about going simpler on a campbells soup can, but you actually made that work beautifully too, wow! And then your “complicating logos” companion video adds so much spice to overly bland and wrongfully simplified ones (not Monster, its design is slick, and complicating that one was just cool fun), and makes some really cool things with them! (I want my butter to look like a gravity falls scene dangit! I want my chips to be flashy!!) I like the vibe of the new cheetoh’s bag, but if you were going for a redesign and not necessarily a minimization, then making it a full campfire scene would be super cute: Crossed cheetoh’s like logs, and Chester wearing his sunglasses at night sitting by the fire breathing more fire on it because he can lol. With a little garish colored camper in the background lol.

LOVE all these redesigns. I just feel like campbell’s soup’s golden seal is the ONE part you could’ve kept.

I love the oversimplified version dude, great job

They actually turned out really well and would probably make me want to go out and buy them if they did exist. Especially the Gatorade one, the grey felt off and the black made a big difference. And the little duck on The Dawn Bottle was adorable!

7:42 souper😉😏

I LOVE that Dawn logo