I Redesigned "HOT ONES" Hot Sauces
Рет қаралды 579,622
3 жыл бұрынToday I'll be designing a spicy new brand for Hot Ones!
My Assets are from Adobe Stock ► First Month FREE: bit.ly/AdobeStockTrial
Tools Used ► Adobe CC : bit.ly/AdobeCCLink
The Process
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We start by taking a brief look at the history of Hot Ones. Now that we understand our product, we begin work on its brand design and identity. We'll create some custom typography and logo design. Then we layout our content on our packaging mockup, and start designing graphics in photoshop for the final scene.
Follow Me
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Instagram: @thebrandonshepherd
Twitter: @bransshep
Work Request
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partnerwithbrandon.com/
Critique Request
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bscritiques@gmail.com
(Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.)
@BrandonShep 3 жыл бұрын
Hit that BIG RED BUTTON my friends! Enjoy :)
@junaidjamshaid7168 2 жыл бұрын
Where do you get so many great design ideas?
@BoffinNZ Жыл бұрын
Where have you gone?
@AlfredScuds Жыл бұрын
Do you teach?
@ortymd4811 Жыл бұрын
It a big black button now.
@Kevoonio Жыл бұрын
@@BoffinNZ hes back
@gamingflash6066 3 жыл бұрын
I am absolutely blown away by how good this is. When I tell you that I have literally watched all your videos, I MEAN I LITERALLY WATCHED ALL YOUR VIDEOS.....twice 👀 I might go for round 3 👀
@BrandonShep 3 жыл бұрын
Wow, you rock! Thanks so much for your support 😄
@borealfox 2 жыл бұрын
@@BrandonShep No, you rock!
@alokasiablackmagic3444 Жыл бұрын
Do you want to be a designed now?
@streeterbuilds Жыл бұрын
Dude, same! I am like the biggest fan of this dude!!!! (Sounds like you might be too 😂) do we know if he has a patreon?
@lowlevelgrungus3381 Жыл бұрын
r/madlads
@TypeGG Жыл бұрын
This guy is completely underrated, that is some insanely creative designs.
@kiwimangz Жыл бұрын
Fr
@JafuetTheSame Жыл бұрын
he's definitely better designer than some of the big names here on YT. it all comes down to that he has a lot less videos than them...quantity over quality - that's your YT
@DonaldDaugherty-xc3hr 9 ай бұрын
@@originaluseernameThat’s the dumbest shit I’ve ever heard💀
@micah1464 9 ай бұрын
@@originaluseername leave it to KZfaq commenters to criticize someone for the most trivial reason.
@WhoTfIsTBR 9 ай бұрын
@@originaluseername bro what are you saying
@puffin20 Жыл бұрын
To tell you the truth, as a designer, at first I didn't really feel the whole re-design. But then as you moved forward and added the finishing touches, it just looked awesome. Everything worked together in a beautiful harmony. And as a hot sauce enthusiast, I would definitely cop all three of these if I saw them in a store. Great job!
@bige2268 Жыл бұрын
Always trust the process
@filmjolkfilmjolk5518 Жыл бұрын
I think it's mainly due to the size of the logo. Makes it looks a bit cheap.
@kylefaria8712 9 ай бұрын
RIGHT! I was the same way until he changed the flames and the chicken design, I was thinking it could be done in a better way to fit everything but it came out looking fantastic.
@TS-ym3bo 2 жыл бұрын
Have Hot ones reached out to you? They need to use your designs ASAP!! This is next level. Thoroughly enjoyed watching the process
@dflosounds Жыл бұрын
Having a cohesive design really makes a world of difference. The original designs were fine, but now it feels more like a collection. Almost makes me want to buy all 3 just so that I have the complete "set" 😆
@akacece1800 Жыл бұрын
as a video editor & graphic designer, it’s always satisfying when a graphic designer has amazing editing on their vids, big props 🙏🏽❤️🔥
@arthuraustin293 11 ай бұрын
Why no replies?¿‽
@ligimolvarghese7480 10 ай бұрын
@@arthuraustin293 ya 422 likes and no replies?
@nepfer 2 жыл бұрын
This level of creativity & production deserves at least 5-10 mil subscribers.. seriously! great work!
@BrandonShep 2 жыл бұрын
Thanks a lot, Nepfer! Maybe someday
@MAPA3MA 3 жыл бұрын
Custom Last DAB chicken 😂 that genius move! 🐓 🔥
@ryanc4s926 3 жыл бұрын
Hey, I wanna say one thing. The method you used to make the texts look hand-drawn there's another way. Rasterize the text and Add Noise > Median to it. You'll get the same result
@Samer_Design Жыл бұрын
thaaaaaaank you i didnt knew about this , it worked
@retrohills Жыл бұрын
doesnt work for illustrator tho
@jenniferworkman669 3 жыл бұрын
The Editing never disappoints
@dreamnants Жыл бұрын
These hot sauces look perfect and far more cohesive than the original bottles! I love the little touches with the chicken representing the different spicy levels to use visual imagery to sell the product that the words alone won't tell you!
@sodiqbakare3017 3 жыл бұрын
I am a simple person, immediately I see brandon shepherd notifications, I click👌😊
@BrandonShep 3 жыл бұрын
You rock dude! 👍
@sodiqbakare3017 3 жыл бұрын
@@BrandonShep You are simply the best out here, your style is impeccable and your designs are just too beautiful 🤩👍👍
@codex1742 Жыл бұрын
I love you. Other design channels make everything looks so Corporatey and soulless. You make stuff look cool, fun and playful! Love you, man!
@psycan95 3 жыл бұрын
this content deserves a million subs
@printdivisionafrica469 Жыл бұрын
your animation and editing is BLOODY MAGIC very happy YT recommended you to me
@BrandonShep Жыл бұрын
Thanks man! Editing is my favorite part of the process :)
@alisheikh7024 3 жыл бұрын
Everytime, you made me realise my passion is in packaging man! Honestly a smile to my face everytime!!!
@jimst3r1 2 жыл бұрын
Ive worked in packaging for 10 years, and i still am learning new things, especially on this channel! It puts my work to shame haha
@MinyMiny 11 ай бұрын
Your designs are so creative and pleasing to look at! Makes me wonder where these companies are even getting their graphic designers when you're *right* here lol
@Corliejae 3 жыл бұрын
Bless your soul for making such high quality videos. I can’t even imagine how much time it takes to make / edit these. Thank you for being you and making lit content 😎
@thebrownlizard3988 Жыл бұрын
love yor channel u are a whole school of design this is much much beter than the original designs, ur ips are super creative keep up the good work , this channel deserves millions of subs, way to go
@razackissa795 3 жыл бұрын
You insane brother. I look up to you and you are a very important part in my creative improvement journey. Always the best work. Keep it up brother
@BrandonShep 3 жыл бұрын
Vey happy to hear that, Razack! Wish you all the best in your design journey :)
@razackissa795 3 жыл бұрын
@@BrandonShep thanks brother
@user-iu3st1gg3d 2 жыл бұрын
All designers out there making soulless-generic label designs. You're the only one so far that matches my taste. Your work is full of energy and character, it isn't that boring minimalist bullshit
@MrJack123455 2 жыл бұрын
Being able to watch your thought process is super helpful! I often find myself bouncing around between ideas while making a design so watching how you compartmentalize each step is great
@WontonSoup Жыл бұрын
Everything about this video and the rest of your content is incredible. Beautifully directed, insanely well taught; the way you share your thought process throughout is how all tutorials and courses should be like. Truly well done.
@jaxonshephrim 11 ай бұрын
Your editing is so fun to watch. Great job with the designs!
@cruzfernandez8116 3 жыл бұрын
I LOVE the way you edit and show the process of the design. Keep working hard!
@BrandonShep 3 жыл бұрын
Happy to hear it, Cruz! Thanks for watching :)
@-BLL- 9 ай бұрын
Companies spend so much money hiring designers for logo and product designs and this guy does a much better job for free
@chromaetique 4 ай бұрын
Dude,those designs are soooo amazing.I’m speechless
@officialfadi 3 жыл бұрын
Wow again, just a high quality amazing video! I really love the new designs and hope they use it some day
@BrandonShep 3 жыл бұрын
Thanks a lot, dude!
@ArchitectMo 10 ай бұрын
HOW THIS CHANNAL IS NOT 4 OR 5 M Subscribers ? You're Content is amazing even to the natural .
@MrMonny 16 сағат бұрын
I'm actually in love with your videos, it's just so fun to watch them get better and better when you can't believe they can get any better.
@k8lynmarie 9 ай бұрын
My 9 year old son and I recently found your channel & we love watching together! He recently told me he wants to be a graphic designer when he grows up, thanks to your videos!! 😍
@_phiaa Жыл бұрын
if they were to use this redesign that would be insane! loved how these 3 turned out, nice and organised, and works well establishing the difference in the heat of each sauce! Great work!
@romidahomey 3 жыл бұрын
I wait for all your videos & watch it the moment it drops. You're very skilled & creative. I'm learning from you. Thank for teaching, Brandon! 👍🏽
@BrandonShep 3 жыл бұрын
So nice of you, Romi! Thanks for your support :)
@psib8552 4 ай бұрын
U are so creative, everything looks so on spot, congratulations for your talent!! Please never stop posting videos, they bring me sm joy
@DacianGradaMusic 10 ай бұрын
this is so amazing and i'm so glad i found this channel! i love how you make the process both fun and informative, great stuff.
@MangBato Жыл бұрын
I think I found my favorite graphic designer. I'm so blown away by your designs!
@snikeplassken Жыл бұрын
That’s how branding should be explained. Simple idea and clear process from draft to final product. Then focus on original concept, identity and creativity. The objective still remains to create a new brand. Good work 👍
@Dingdongtime 3 жыл бұрын
I just wanna say, I absolutely love your channel! I discovered it recently, and watched all your videos, and I keep checking back to see if you've uploaded anything new! Such helpful information in such a digestible presentation!
@alyssachambers9527 2 жыл бұрын
I love how you explained your reasonings behind different changes ! Super strong design I loved it
@AfternoonChill 3 жыл бұрын
You changed the whole look in a good way 😍🔥🔥
@zonez5350 3 жыл бұрын
as an editor i can see the effort behind this video (under rated youtube channel )
@TheBluestflamingos 11 ай бұрын
The skeleton chicken is so distinctive and cool. It gives a good excuse for the nighttime blue background, with the spooky theme, and makes a cute pun out of "Last Dab".
@GuyInc0gnit0 Жыл бұрын
Just found your channel. I'm three videos in and already amazed by your talent, not only in Design but also video editing and explaining stuff! Instant sub!
@melsyoutube Жыл бұрын
these look INCREDIBLE. so much better than their current attempt
@joshualozano6009 2 жыл бұрын
Damn bro, I'm speechless at how good you are. 🔥 I barely got my degree as graphic designer and looking forward to be as good as you are.
@callheraina Жыл бұрын
hey.. I found your amazing video maybe one week ago, and im still impressed how good u are, your editing, your design, everything is PERFECT! thanks for making such a great video!
@SleepyFox123 8 ай бұрын
this is really good but the one thing throwing it off for me is the drop shadow from the fire, it just looks like a weirdly shaped text bubble (which could work i guess) or i like a leaf with text on it since fire doesnt create a shadow (it emits light so that would be impossible)
@papalevies 3 жыл бұрын
The sauces are hot but your designs are fire!🔥
@BrandonShep 3 жыл бұрын
Thanks a lot! 🙌
@ajoshhi2979 3 жыл бұрын
You should do my Applied Arts Assignments 😂
@BrandonShep 3 жыл бұрын
I'm sure you'll do a great job :)
@brandonhemoi3853 2 жыл бұрын
Very well done. Love how precise you are with the steps and explanations as well.
@Jay-Niner Жыл бұрын
Unbelievably fantastic work! I’m so glad I found your channel through your recent viral chips bag video and I’ve been watching my way through your back catalogue ever since. I see this channel going huge in future!
@stanleystove Жыл бұрын
While I do appreciate your design. I think the reason each hot one's hot sauce bottle is unique in design is to give somewhat of a theme for the sauce, representing the sauce itself more than the brand. But I also think this is a good idea for an actual 'Hot Ones' sauce brand.
@justanirudh1566 Жыл бұрын
you are god
@mrclownyclown_ Жыл бұрын
graphic design is ACTUALLY this guy's passion, very cool channel.
@R3N0T3 Жыл бұрын
BEST video ever! Great design tips great editing great content. MAN you are doing an excellent job not only designing but also presenting you knowledge in a video. Subscribed!
@carprincess Жыл бұрын
I love the redesign! At first I wasn't sure, but as you expanded on the other two sauces and made tweaks to make them all more distinctive, I was onboard!
@WildPilotz Жыл бұрын
This is so good! And I love the editing! Great job 🎉
@mohit96mb Жыл бұрын
Wow wow wow, learned a few things in this. The point that you said about the design not indicating the relative hotness was great! And the way you solved that is absolutely PRO 🔥
@XtremeEnergy1000 Жыл бұрын
love the simplistic yet informative approach. Well done!!
@divinebackupchannel9513 9 ай бұрын
You are super talented!!! Keep making videos because I’m hooked!!!
@emilykalatzis Жыл бұрын
Next level editing. What makes your design so successful comes from years of experience. Working from the content to build a strong hierarchy is key.
@franciscogutierrez3568 Жыл бұрын
Dude, I've been watching your vids and you're so talented! Keep it up!
@cicerofluff 3 жыл бұрын
Thoroughly enjoying these videos, Brandon. Fantastic job! An idea - I would love to see a more in depth video for the designs where you go into detail and show how you actually draw these in PS/Illustrator as well, a bit like your older videos. Many thanks for the great content.
@cubi Жыл бұрын
I'm just in LOVE with your content ! The editing is perfect, the quality of your creations even more...it's just mind blowing ! Amazing job !
@BrandonShep Жыл бұрын
Really appreciate it! Thanks so much 😄
@pizzapie5356 Жыл бұрын
Your videos have such high quality and are so entertaining. I've been binging all of them
@paw0uk Жыл бұрын
I've just discovered your channel through a fellow designer and I got to say, your videos are amazing! The amount of effort you put in the motion design while creating these pieces is astounding. Keep it up! I'll be sure to spread the word!
@Pretzellll Ай бұрын
I love all of your content and it really inspires me to make cool drawings of my own. Good job, man!
@Xiox321 Жыл бұрын
These are great! First time seeing one of your videos and I can't wait to watch more. You are an amazing designer.
@avadhootkemkar Жыл бұрын
Just started watching your videos, and man Im absolutely impressed! Very Underrated and you deserve more than 10 million subs!
@ritvikgirish9424 Жыл бұрын
Bro OMG you are so good how could I not find someone who explains stuff so well other than you...! Hats of Brandon you're a legend!
@JerWittz Жыл бұрын
Love the editing, great job man!
@aadishjain7382 Жыл бұрын
what a great value!!! really loved your work. Its so impressive.
@Jul._.777 Жыл бұрын
Yooo, watched 2 of your redesign vids and omg there all so good! Also the first bottle is so good like how? Love the editing!!! Haven't watched the other 2 bottle, onto that now haha
@airmorn 2 жыл бұрын
You make everything look so simple but badass. Great job!
@secession77 11 ай бұрын
I simply love the narrative behind your creativity. It's always so pleasant to watch! Also, the fact that you played around with the chickens appearance rather than adding scale dots to represent the hotness range, deserves standing ovation
@Henza1234 4 ай бұрын
I love this new editing style! I hope to see more of it.
@erdmx. Жыл бұрын
this is so much work man. Incredible! I like your design thinking and execution but explaining it at this level is appreciated. Well done! Cheers from Turkey! ❤
@BrandonShep Жыл бұрын
Thanks man, really happy you’re liking my content!
@Kingcassady Жыл бұрын
Wow, these are absolutely amazing!!!
@Lisel- 10 ай бұрын
I loooove the videos, i am watching every single one of them. Omg i found my fav garphic designer youtuber. Def following you 🔥🔥
@SergioLopez-gg1ty 3 жыл бұрын
you really are a GREAT designer, wow! your content deserves a million more views, congrats on the great design keep doing what youre doing i hope Hot Ones sees this and approaches you!! good luck dude
@conifleur5909 3 жыл бұрын
Your designs never fail to amaze me, superb editing as always!
@dimitraparaskevilouka5578 3 жыл бұрын
Spectacular presentation of the redesign. , I love that you explain your process and your thoughts behind every design decision you make... Big applause then ...Love all the videos you upload ...Keep Going. 😻😻😻
@pasangamage Жыл бұрын
your videos are the best the way you present these are so relaxing and enjoyble
@atharvgupta2604 3 ай бұрын
Bro this is mind blowing!!!!!!.... when I first saw it videos, they were amazing and I expected him to have more than 5 mil, really underrated. You are a great artist, keep up the good work 🔥🔥👏
@HussamMarzouk Жыл бұрын
Oh my goodness! you are extremely talented and yet you managed to explain simply the process of thinking > designing > execution, and with simple explanation too! you are just amazing. please don't stop creating those tutorials! I am very excited now to start my very first packaging design. P.S. when you made the chicken a Skelton you made me laugh for the sake of creativity! good job!
@arthurmartins5495 Жыл бұрын
What an amazing channel! Thanks a lot for this! Im loving yout content
@AndrewDavidJ 3 жыл бұрын
Aw man, this was great! Really nice work!
@Mitchell_Neu 3 жыл бұрын
always satisfying to watch, love these videos!
@nicmabel Жыл бұрын
Every single touch you do makes the work quality 100x higher. I love how you put perfect details just like the skeleton of the chicken. You're the best teacher!
@unattended129 3 жыл бұрын
Always worth the wait. Awesome production and content as usual.
@BrandonShep 3 жыл бұрын
Much appreciated!
@jordanjenkins2448 3 жыл бұрын
absolutely love watching your videos while I'm doing design work. Keep it up man!
@BrandonShep 3 жыл бұрын
Thanks, Jordan! Will do :)
@markprofeta3197 3 жыл бұрын
I just found your channel and your content is amazing. Incredible work, man!
@Butlinsgvn6 Жыл бұрын
this is awesome! The editing is really slick, but I think I learn more from seeing you using Photoshop/Illustrator and demonstrating the different tools and techniques in context
@__knight__2121 3 жыл бұрын
Watching these always puts a smile on my face, because you design things so flawlessly 👌. I hope to get to this level of designing in the future
@BrandonShep 3 жыл бұрын
You can do it! Just takes a lot of work and getting feedback from others. Wish you all the best on your design journey :)
@TheDirkKnight 11 ай бұрын
amazing redesign and really creates a cohesive brand!
@montielreyes0867 Жыл бұрын
These designs are amazing! Love them
@ruthajasa3081 2 жыл бұрын
You are soooo good. I feel like crying 😭. Like beautiful work. Well done
@NRNProductionsYT Жыл бұрын
First video ive seen of yours, edit quality through the roof and very enjoyable. Defo hitting that sub button!
@BrandonShep Жыл бұрын
Appreciate it! Hope you enjoy everything coming in the future!
@sleepystudios3386 3 жыл бұрын
WOW. Not only are you super talented, but the way you explain your design thinking and taking us through a journey - madness. Please, please, PLEASE do NOT stop what you're doing!
@BrandonShep 3 жыл бұрын
Thank you so much 😀. I don't plan on stopping anytime soon
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