edit: yoooooooooooooo i sold out of a lot of sizes especially in the UK, US store is pretty well stocked. thank you so much guys, already working on more.

You're doing it right, bro. I knew from the first shirt I bought that it's worth the money. I just bought my 4th. There is nothing worse than buying merch to support a band but you end up never wearing it because it was cheaply made. I promise I won't rip you off but you definitely are setting the standard for my band.

Oh shit im ordering shit right now. I’m sorry you’re feeling depressed, Craig. I hope you feel better soon, my dude. Keep your pretty head on those jacked shoulders homie. You got this. Thanks for being such a rad dude and sharing your life with us. The photos look great!

"That‘s me, I guess" I‘m dead lmao

I really appreciate this type of video, honestly. Of course, I always appreciate your candor, but it's also cool to kind of peek behind the curtain a bit to see this aspect of what you do. I'm the drummer & 'the guy' in my band that takes care of working out merch design, ordering, etc, so even though I knew about some of things you discussed it still was enlightening to hear a bit more about your whole process. Thanks for all that you do man.

Thanks for the transparency into how you make your income. Talk more about your struggles with depression, many of us relate. Defo more vlogs! Would love to see your practice space set up (run through of the live stream set up, gear used, mix etc would be sick). Nice to see you have your merch in the USA now. I’m from the uk but live in the USA so defo will grab some shorts and hoodie👊🏻 Keep doing you! Push on with more video content, and if you are struggling regarding depression… the best thing to do is talk share it with others and talk about it. Some times you have to get uncomfortable to grow and climb out of the depression pit. Much respect mate. 🤘🏻👊🏻

Man, I'm not a drummer, I listen to Stray on occasion (have always loved what I've heard, just not my everyday listen). Your channel and your content is such a breath of fresh air from a musician's perspective. Your videos are always an instant click for me as soon as I see the upload. Thank you for keeping real things real and business things transparent, thank you for the vlogs on tour, thank you especially for your podcast and bringing other people in to talk about things like this and let fans know what's going on with a lot of the BTS stuff we don't get to see about or hear about. I'm sorry to hear you've been going through it from a mental health perspective. That's so hard. There's a lot of people who love you and what you do, and I hope you never forget that.

Dude. love this and everything you do. Would love to encourage you more on the depression side of things and your honesty and talking about it. I personally suffer from depression and anxiety too and to hear and see someone whom I look up to as a drumming icon and a no bullshit kind of guy you inspire me to get out of bed. I know its something you don't want to talk about and broadcast to the world but believe me it helps. Keep being the realist dude and thanks for actually sharing your thoughts and where you're at. This is a great video. Keep em coming. Gona be wearing some merch here In New Zealand

Your honesty and how aboveboard you are with what it takes to do what you do is why i'm here. you have progressed in your business. the vlogging is ace. And drums! i love drums. your drums and cymbals sound amazing. I always watch your vlogs, i enjoy the edit. continue to do what your doing.

The business side is really interesting, could be an interesting little avenue to explore for the vids with other musicians, if they're willing, talking through their projects outside of their bands. Tom talking about managing bands on the pod was a great insight too. Keep up the good work, we love it!

I really enjoy the business stuff! Something with your content just clicks with me. Playing drums, but also kinda educating and explaining the music business to smaller musicians, going into detail for merch production etc. I would not lie if I told u, that everything you talk about wanders around my brain about 85% of the time, so please keep going :D I also got the chance to grab one of the green hoodies, super stoked and patiently waiting for it to arrive!

I appreciated the look into the inner workings of the Downbeat Clothing. All your clothes are killer man, I appreciate the continued dedication to quality. I'm a MASSIVE fan of your emboridered logo Shirts and Hoodies and hope to see more of those in future releases. Sorry to hear depression is bullying you around also man. It be tough in the mental streets sometimes but you're a dog. So go bully that depression around and crush a dead lift.

so interesting to see all the different things that go into making this stuff, thank you for sharing the process with us! the drop looks incredible, everything’s gonna sell so fast for sure, congratulations dude 🥳

we didn't click for the title, we clicked because we love you man, i know its a weird feeling and hard to grasp but there are a lot of us out here that genuinely like you and want to see you doing well and being happy, Even if our screen names are silly

I LOVE the detail you go into Craig. This is the shit I live for (and I feel like my dumb ass has been educated by you through my smart phone -or doom box, depending- and I feel good about it).. .. Do you work out the graphic design yourself, or do you give some direction to an artist or artists? This stuff is SIC 🤝 And it makes me happy how much you care about the craftsmanship. Again, it’s excellent hearing about the red tape of all that you’re plugged into (not enough people do that), hell and it was also excellent to see the two of you working, and thinking out loud in real time.

Yo Craig! I’m such a big fan, love Stray and specifically your insane drumming! Love the podcast and it did sadden me a bit to hear you’re depressed? You’re loved by many brother! All the best mate 🤘🏻👊🏼

Another terrific vlog. Really love the insides. Thank you. Please keep going (at your own pace of course).

Merch looks excellent. Respect the transparency about everything as well. You are killing it brother.

With no exaggeration, I adored this vid. Loved that you chose to put it out concurrently with the launch instead of the week before/after or something. I think the business content is great, gives a look behind the curtain for those curious and shows the reality for people who are interested in doing the same thing or getting into it - like when you give songwriting tips to new musicians. Payday cannot come fast enough. The red long sleeve jumped out to me the moment I saw it awhile back. The powder blue is so fire too I gotta have it. Looking forward to the vlogs and I hope you continue to make vids like this, aka of stuff you are clearly very passionate about

Sheeesh that one you’re wearing is fire I just bought it. I snagged an embroidered one last year and love it. Good shit my man!

Love the pod, appreciate the chat here too. I'm an independent graphic designer and working to start a merch line soon as well, so the insight is great. Much respect for not putting out bad quality, I'll be placing an order this weekend. Hail Stan 🤘

First 10 seconds and I laughed. “…and not your problem but very depressed.” lmao same bro

Love watching these deep dive/behind-the-scenes videos, besides the podcast episodes themselves of course, keep it up! Also snagged a hoodie and that sick Last Joyride longsleeve! 🤘

Craig!! You are the best in the biz, love the growth, keep fucking killing it

Love your passion and knowledge when it comes to your clothing line brother. Have a handful of your first hoodies, beanie and covid mask lol. Awesome to see how far you've taken this. Really stepping it up a huge notch with this move. Good for you man, we'll keep supporting! Also, appreciate you taking us behind the scenes on this. You're a real one.

Awesome vlog, great to see behind the scenes of how a drop like this comes together. New stuff is sick, can’t wait to get my hands on it!!

Always love seeing some of the business side! You're the best & congrats on the new store setup!!💜💜

Love this form of content. It shows off the realness of the industry and with you at the helm makes it highly interesting. Looking forward to picking something up next payday!

Really interesting to hear the ins and outs of how this works for you. Very much appreciate the transparency on it all as well. Got an order in already and planning a potential second one when I can afford it. Keep doing what you do, I'm here for it.

Love the inside look into this stuff, thanks for sharing. Love the vintage style tees, so sick. Exactly what I'm looking for when buying merch ❤️‍🔥

This IS interesting, appreciate the transparency and the BTS, nice to see the love and the hard work being put into this!

Love such content!!!! It's amazing how transparent you are, makes me appreciate you even more!

Very insightful video and appreciate the honesty and transparency on your production/costing process. I've picked up a lot of Downbeat merch over the years and can vouch that it's always top notch stuff 👌

It’s what a lot of people like to see, the understanding of it all. Loved it

Love this style of video. Already a customer and fan but the transparency and honesty makes me want to grab more gear from the next launch.

Thank you for documenting this - it's very interesting. I appreciate the effort you put into selecting quality garments and making sure it is up to high standards, although regretfully I won't purchase any of this drop (nor did I with the previous ones) because it's not my style at all. I hope you manage to make good money out of it, looking forward to future collections - I'm not losing hope to contribute to your clothing empire one day! 🙂

i love how informative this was! absolutely amazing drop. can’t wait to see what’s coming in the future ✌🏻

This video was very interesting! Thank you for sharing the behind the scene details. I think you have a great business model and I think your honesty will take you a long way. I want to support bands, but hate paying $20 for a crappy Gildan shirt that I never actually want to wear. YOU are raising the bar. Thanks, Craig

Super excited for you! Enjoyed this video and would like more of this type of content😊. Hope you’re taking care of yourself.

Loved the business side! Would be cool to get more content like that!

Absolutely loved this video, telling us the behind the scenes stuff, organisation, and such, tis awesome. Please do more of this if poss. I also picked up my first bit of merch with the long sleeve. I love what you do and sad i've missed out on some previous, but at least I have one special tshirt to wear at Bloodstock in August.

King of "if you want something done right, you have to do it yourself!"

Craig you’re the fucking best man. The clothing has always been top tier, the podcast quality is LUDICROUS, and you’ve always shown such care to the community you’ve built. An inspiration on many fronts. Praise be.

As an art director of a large volume screen printing company, paying the extra for 2 size breaks in the screens makes a huge difference. Not having to fit the same art on a small tee clear up to 3XL makes the product look so much better over the range. As an artist/printer I appreciated the extra effort put in and Im sure everyone buying shirts will as well.

Yes! Very interesting. & so true with the over sized print on a larger shirt. Whata keen eye for detail that is. Ohhhhh well maybe ill have to try these shorts cause the 3 pants a day is a curse and glad I'm not the only one.

Love everything you do, love the new merch, finally been able to get a pair of the shorts without selling a kidney to cover the postage to the U.K..😬 If they're as good as they look I'll be getting the other pair when they're back in stock. But, yeah. Love the vlogging and seeing the ins and outs of Downbeat/Stray. Keep it up! 🤘🏼❤️

love the inside look into the merch. Always been interested. Keep killin it

Craig is out here dropping some serious game for anyone who’s actually paying attention. haha. my brother in christ, thank you for being so open with your practices and process for all this shit. i’ll def be picking up some new new

Another great video Craig! Keep em coming

You're awesome bro. Love the new stuff. I was just thinking 🤔 I need another hoodie to do some working out in. Then I saw this video. Craig with the great timing.

Banging video; big fan of this deep dive into the inner workings!

This is really interesting and inspiring, awesome to see you growing over the years Grustle

Clothing line is hype, but new Stray music is something I can't wait for, I need it now omg

Guess I'm pulling up on some merch. Sending some love from the west coast brother. The fight for inner peace is waged everyday and I'm glad you're still standing and swinging. P.S. please stock those barbed wire shorts again. Your boy needs those

Worked at a print shop, impressed with your decisions and willingness to do what is needed to get the best products. Love it and love the podcast!

Been waiting on a hoodie for ever.. cheers for this update.. I'll bag one tonite. Keep up the stellar work bro.

Great to see you levelling up, keep doing your thing man 💥

Was a buyer/purchasing manager for years and pivoted to sales a year ago. Love this stuff!

We like to see it, Craig. Keep up all the awesome shit you been doing. Been listening since the beginning and had no idea who you were or your band, I was just looking for a good drum podcast. I'd love a pair of those black logo embroidered shorts. Or we need some purple Danny Carey shorts downbeat style!

The business side of things makes for interesting videos. Love your honesty and your commitment to producing quality clothing. Keep up the good work!

Super interesting, Downbeat and Stray gives me life. You're an inspiration

Great video. Love the content. Business side is interesting. Respect for honesty about feeling depressed. Merch looks great.

Really liked the video, always love watching business and set up type content.

Your Character is 1 of kind. Legend.

Been buying this stuff since 2019 and just ordered a bunch more, never have to worry about how it'll turn out. Also tricks people into thinking I'm cool. Awesome seeing the inner workings of it all too, much respect

Hope you are ok! Buzzing for the new Strays stuff! The new clothing line looks unreal! 🤘

This is why I love your gear. Not just garbage quality with your logo on it (like a lot of band merch!) but the best possible quality. My Slam hoodie has seen some serious wear and still looks new.

Really cool to see the process. Gotta pick something up asap. Hope the mental health treats you better asap as well, homie.

Damn these are sick! Loved the content too, nice to see someone being honest about what goes into drops like this! Watched it all knowing full well I won't be able to buy any! 😅

The transparency and the background info on how much thought goes into each item makes me want to buy one of everything.

I’ve been wanting to start a little clothing label for a while now, so this kind of vlogging I’m all for! Please continue with it!

Can't wait to hear the new ride on the new album! 🔥🔥

I love how you went into the nitty-gritty about your clothing line

I just love watching vids of Craig in general, dude keeps it real and light hearted at the same time, love the humor and the vlogs keep them up! And pretty please restock the black slam hoodie in 3xl so my fat ass can buy one 😂

The Baddie Core crop top with the Bada Bing! logo flip is so good mate. Loved this video as someone who also works in the merch world. Keep pushing big dog

Love your stuff. I got the black hoodie and matching sweats last year and they were two different shades of black. Just offset enough to notice. Still support though! These new shirts are sick

I love how much thought has gone into this. As someone who works for a brand, all be it in a completely different industry, this is the same approach we take. Premium product, readily accessible, the ultimate customer experience. Very much looking forward to picking up some of the new designs, they look incredible. Well done bro.

Interesting video imo. My dad owns a small printing company but doesnt do screen printing and merch lines so this is very useful and educational. Also the video and editing quality in all of your vlogs is great Craig. Dont beat yourself up. Mistakes happen. Great work!

the content we all wanna see, if anything it's validating the higher price bracket for people that we're on the fence about purchasing!

Keep the behind the scenes on the business type of stuff coming if you ask me. The vintage shirts are absolute bangers 🔥

New merch is so sick bro! Put my order in last night when I got the patreon notification 🤘🏻 Sorry to hear you’re feeling depressed bud, I hope you feel better soon dude, you’re killing it! Also… Can’t wait to hear the new album!

I liked this!! Would also be cool to hear your process on how you come up with designs or work with a designer to come up with them. Keep killin’ it ✌🏼

Killer! Love the insight and picking up a shirt now 🤙🏼

You’re good at what you do bro keep it up 🤟🏽

You got this m8 !keep killing it ✌️

I've always hated the small print on big shirts problem, but my band is too small to have the budget to use separate screens for larger sizes. We've switched to using DTG for full colour shirts, more expensive than screen in general but so beneficial for being able to change up sizes, unlimited colour etc. The ones we've been getting are holding up super well etc too. Might be worth looking into for you! I was a DTG sceptic for years but I'm now converted. DTF can get in the bin, though!

This is a fantastic video. Absolutely loved it.

Just ordered another hoodie, I got fed up with bad quality stuff and stick to Palace and a few other brands now, and The Downbeat stuff is easily up there with the elite now. All the effort and money is worth it man, keep going

Love this man, very cool information; our podcast is going to do merch in the near future- would love to chat more about it!

Hey man you’re my favourite drumming podcast content creator and it’s cool how your growth is nice and slow and steady….creates longevity in my opinion….anyways I wish you all the success and even though I don’t even dress remotely like your merch but I’m gonna snag a shirt just for support and workout in it. Cheers mate and all the best 👍

You're an absolute legend, Craig. Just picked up a slam hoodie and some shorts. Keep up the amazing work!

Hey brother, I deal with depression as well and it absolutely blows. I know how you feel and always good vibes your way, my friend. Hope the sun shines soon for you 🌞

Dope video. Loving the vlogs.

Got my Grim dominance tee! Love the vintage band look

Stay up and stay hard C dawg👊

Love Calum, an absolute beast with a camera and lovely chap

Website is slick AF and clothing looks amazing. I know that you said the ladies stuff didn't sell well which makes me sad selfishly cos less for me but was so stoked you slipped some Baddiecore in 😘 Also sad to hear you've been struggling more lately but love your honesty about it as it lets other people suffering know they're not alone. Always love dropping in on twitchs, devouring the podcast content and these vlog style vids are really interesting too. Please keep it up and know we love you back 🫶🏻

man this is so cool. I don't think I've ever experienced this level of transparency from a clothing company / designer. I love your stuff, I love buying it, I love supporting you and getting to look fucking cool because of it. You are singlehandedly responsible for me not dressing like a fucking nerd in my 30s, and for that I am very grateful. Can't wait for the performance shirts.

I just picked up the slam hoodie and a tee, I already have a slam hoodie but it’s hands down the best hoodie I’ve ever worn. Keep up the good work man!

Glad to finally have been able to get one of those stage shorts without ridiculous shipping, can't wait for it to arrive