"I Think You’ve Undervalued Your Company" Never thought I'd hear that in the Den. It is sad that she didn't bring her bookkeeper with her.

Debra getting salty because she declared herself out too quick 😂

Everyone of the dragons missed the fact that when Tej asked for her projections for this year she said ‘year to date is 375k’ and that’s where the missing money is because the year won’t have finished yet. Obviously she missed the fact he said projections so couldn’t explain where she went wrong because she actually wasn’t wrong about her numbers just misheard the question. Shame because I think she would’ve got an investment if this didn’t happen.

Deborah shouldn't have spoken after she declared herself out. It is her fault that she got herself out too quickly.

It’s so odd to see Debra strait up snacking on those dog treats.

For someone who seemingly doesn't have a clue, she's done brilliantly well to produce those income revenues.. seemed like a great business, just needed some guidance. Missed opportunity imo

"earlier, Tej expressed interest in buying a dog" Evan on top of his game 🤣

We use these cakes for every birthday our dogs have. Granted we only buy them twice a year, but our dogs love the cakes and associate them with a special time of year. I highly recommend these cakes

'I knew someone was running your company' gotta love peter

If you aren’t good with numbers bring the damn person with you who does your numbers because typically people who aren’t good with numbers hire someone to do them & the show allows you to bring 1 person with you that you can call on at any time!

She’s a good business woman, she’s started a business, brought it to market and got good revenues. I wish someone would have taken a chance on her - hopefully a VC watching will.

I'm surprised none of them picked up on her answering "what is your current year forecast" with her year to date figure - that's presumably why her number was so low in comparison to monthly sales.

Gosh she seems fantastic. I wish she would have brought along a finance person to help her

her ability to deliver, sell and market her product was actually super impressive. She needed a partner to do to the financial side of the business so she could concentrate on growing the part in which she is obviously very strong at. From the get go she was negative about her financial knowledge. I see so many on the den stumble with figures. Is there some rule to say you can't take a quick summary and breakdown of the financials for a quick glance over by the Dragons? No matter how good you are, it is always going to be pressured in a pitch. Give the information at the ready on documentation and take that pressure off. That's my opinion.

What an amazing woman. Decent, honest and incredible. I love her. God bless Northerners

9:24 Deborah doing the crazy eyes to prove her point

This is like the first thing I've seen on DD and in person, she's doing good.

Debra shook & defensive because it was better than her previous doggy treat business.

What's everyone eating for dinner? I'm cooking a Sunday dinner, roast potatoes, turkey , stuffing, sprouts, mint and cream mash, broccoli, Yorkshire pudding, gravy, mint jelly and a nut roast for me.

She really needed a business partner, not an investor. A partner that can help her run the business.

this woman is mental lol, love it. It makes money, it doesnt make money. We do muffins no one else does, actually loads of people make muffins.

I was actually involved in a dog popcorn business and everybody laughed, we sold it for millions in the end Im out

Imagine giving 75 grand to someone who openly says they aren't good with numbers

Bob from Nigeria. I love watching the Dragons' Den show

She has done well from start to actually listing it nationally but easy competition

Dragons den is the best on KZfaq in my opinion, I always look forward to the next hopeful investment.

I wonder if she would have got away with telling Deborah,"with all due respect,the negotiation was rendered null and void when you declared yourself out "?

I find it all a bit bogus - they don't care about the 'numbers' if they like the product and business enough. Levi Roots spectacularly messed his numbers up but Peter Jones still invested and made them both millions

Woofins!? RUFFins surely. I’m out

She nodded her head so many times, felt like it was a spring in her head

There is due diligence before a deal is actually signed so Sara could have waited until then and if vastly wayward then don’t do the deal. You’d just need a decent book keeper/accountant to run alongside her even a few days a month to ensure financials are kept on top

Still trading, annual turnover just under 2 million pounds. with a PBIT of 282k

Errrr - Did Levi Roots understand anything about his numbers? Did Levi Roots have any understanding of his business?

she is going to do well, she will blow up in sales.

I think the Dragon missed a huge opportunity here. Her problem could easily be solved by just hiring an accountant. Her business model still works.

undervalues - peter is instantly interested 😆😆

It is absolutely idiotic that they expect people to have all of those numbers memorized. There is no reason that they shouldn't allow them to have stuff written down. I have NO DOUBT that the people in the chairs would not be able to give all of those same numbers for their businesses.

I felt for her not getting a deal just because of basic business financials

I'm not a dog, but I'm pretty sure what dogs like it meat and bones, not cup cakes.

I thought for sure they were going to take advantage of her and lowball the valuation even more since she didn't know her company was worth more than she knew. Thats all the sharks ever do to the pitches and here they didn't even have to lowball the entrepreneur, she already did it for them

Dog treats that taste good to people are a red flag tbh. If they taste like flour and veg they are mostly filler and you shouldn’t feed them to your dog anyway. :/

I wish I had the opportunity to invest but unfortunately, I’m out.

When she said that she didn't know of any other muffin for dogs business, I immediately thought of the quote from chuckle brothers "oh dear oh dear"

buy 51% then put her through an accountancy course. When she proves competence, lower your percentage to 25%

This woman should of bought with her Accountant or Financial advisor because she actually destroyed herself and I think she would of got a deal because she was close to getting one but her numbers was all over the place..

Jenny: "You're giving us too much equity therefore I'm out"

I love Dragons Den. One of my favorite shows ❤️

I would have quite simply done a deal based on her proving her sales with financial docs. No brainer.

This show is fascinating!

She is such a lovely lady.

Jenny is barking from afar.. “I’m out”

This isn't the first time but it always boggles my mind how unorganised and thick some of these business owners are. Makes you wonder how much money these businesses could make if they had a really good owner.

These cakes are incredible and extremely popular.

Dyslexia doesn't mean someone can't do business. Dyslexia doesn't mean she doesn't respect the numbers behind her business. Companies will always take advantage of people like this sweet lady.

For those wondering in 2022 she made circa £300k profit. End of 2022 she had a net asset position of £0.5m. Yes her number knowledge is appalling but the fact is she has a very nice profitable business

That business is now worth 2.1 million

Nah nah nah. Deborah said that she's out. She ought to have kept her mouth shut. She should've be allowed to break den rules like that.

Poor excuses not to invest. She could learn the numbers or leave it to an accountant. Hope she does very well.

Peter Jones was wrong, he thought she said her year was going to be 375k, but she said year to date was 375k, completely different

cake for dogs is mental

I think they missed out on this one. Two of the dragons could team up, have her hire a financial advisor and boom

Why do people who are not good with numbers, not bring someone with them who does know the numbers?

I just bought one of these muffins for my dogs bday earlier !

I don't know if it's a cultural thing or the producers of Shark Tank and The Den are purposely choosing specific age groups for their target markets. It seems the majority of entrepreneurs pitching on the Shark Tank are under 30 and the majority of entrepreneurs pitching on the Den are over 30. Just an observation.

Great product in all respects. Healthy dog treats fit for human consumption. Shes going to make millions folks, absolute millions. 500 mil a year in the USA alone that business is worth. The branding will sell it and sell it well. These wanna be quasi rich dudes, if you notice, they only want products that they can OWN the Patent for. Thats how they make their money, by selling Businesses, not by owning them.

This is just the best show ever...

She was a nice person she has a good business but judges there never help her which is kind of sad

I am of the opinion that she should have gotten someone to handle the financial presentation for her

I'm fancying Debra more and more the older she gets.. she definitely has gotten better with age

The "round abouts" were painful to hear 😬

The dragons have a sixth sense. So many of them seem to know when someone comes in pitching for a certain one of them.

What market isnt difficult to scale ? Idk why they always say "THIS is a tough market..." , so which ones aren't?

I’m having late lunch good timing

I thought she did very well, given the circumstances. And she has a very successful business without a dragon, she doesn't need them.

Imagine how posh and pretentious you have to be to feed a dog it’s own cupcakes, it’s truly mind boggling.

I bought some of these on my dog's birthday for at least two years. If nothing else she has got a bit of extra publicity from this.

Aww shame she messed up. Product great fun for special occasions. I do hope she benefited from publicity going on the show. She seems a lovely lady with a good product.

what a good lady

when a multi millionaire Tej has to convince his wife to get a dog!

"I knew somebody was ruining your business" 😂

so why didnt she bring her financial officer/employee along? I don't get it

Hi, I am not even going to introduce myself, and for that reason... I am out.

Totally winging it

Lovely lady

jack russell called charley wag bit tajs nose going for his muffin

Very RARE occurrence!

It's a rare occurrence in the Den for someone to undervalue their company. It is an even rarer occurrence for the narrator to run out of puns at 9:39.

tough field.. Either shes doing well, or her sales are wrong. doesnt she have an accountant, HOW CAN ANYONE INVEST?

Thi8s woman is obviously capable in certain fields, and very weak in others - that's why she need a Dragon. Have a heart!

If I put that cake in a mixed up pile on the floor...and the cupcake next too it...I don't think my dog would care less and would probably eat the mixed pile off the floor.

For someone that's done what she has done I'd call that a success...who needs a dragon...go girl.

*nods* “yesssss” 😌

I don't know my numbers. Oh well! lol Strange mentality.

Very successful business now 👏

Surely a CFO would have solved this with the margins she is turning over?

Numbers aren’t for everyone. It’s the reason why you hire a finance director after all.

They've done well ❤

Better to undervalue than overvalue. ^^

Deborah was out of order. She declared herself OUT and then came back in just to interfere.

Tej should Invest, make his puppy dog the ambassador of the company