UTAH IN PROGRESS: Analyzing 20 Possible NHL Team Names!
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Күн бұрынThe effort to establish a new NHL team identity in Utah is now underway as a survey featuring 20 possible names was put up to a public vote.
In this video, I’m breaking down all the perks and pitfalls of every branding option along with a recap of how the NHL ended up in Salt Lake City. Will the new club have a name and logo when the 2024-25 season begins? Or will we have to wait a year?
▪️ CHAPTERS ▪️
00:00 - Intro
01:06 - NHL Arrives in Utah
04:47 - The Name Survey
07:03 - Utah HC / Ice / Frost / Freeze
08:25 - Black Diamonds / Powder
09:20 - Blizzard / Squall / Glaciers / Canyons
10:48 - Mammoth / Caribou
11:51 - Mountaineers / Outlaws
12:58 - Fury / Venom / Blast
14:08 - Yeti / Hive / Swarm
16:19 - What Comes Next?
The 20 names included in the Qualtrics survey from Smith Entertainment Group were as follows: Utah Black Diamonds, Utah Blast, Utah Blizzard, Utah Canyons, Utah Caribou, Utah Freeze, Utah Frost, Utah Fury, Utah Glaciers, Utah HC (Utah Hockey Club), Utah Hive, Utah Ice, Utah Mammoth, Utah Mountaineers, Utah Outlaws, Utah Powder, Utah Squall, Utah Swarm, Utah Venom, and Utah Yeti.
UTAH IN PROGRESS is a special presentation of Icethetics, looking at the future branding plans for the NHL’s new franchise in Salt Lake City.
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@kaybeluv Ай бұрын
You made a GREAT argument for the Swarm playing at the Hive
@nexxai Ай бұрын
This combo seems like such a no-brainer that I will seriously question SEG's collective intelligence if they don't go with it
@KevinQ25 Ай бұрын
Pretty sure they're putting it up to public voting. If the people voting don't vote for it then it'll be hard for them to go to it.@@nexxai
@nexxai Ай бұрын
@@KevinQ25 Yes, because never in history has a company ever put out a public survey, only to completely dismiss the results and do their own thing anyways. Good catch on that one.
@KevinQ25 Ай бұрын
@@nexxai When was the last time that happened with naming a sports team though? I cannot remember a time where an ownership gave specific names that they’d be cool with and not go with the top answer. This isn’t just a random organizational survey, this affects their branding, if the fans want something they’d be stupid not to do it. You sure do look as dumb as you are though.
@KelceSZN 29 күн бұрын
Only problem what’s the mascot gonna be when the blue jackets have stinger
@cowboyd5673 Ай бұрын
I would love to see team videos for teams no longer around like Houston Aeros (WHA, IHL, and AHL).
@Puckhogprod Ай бұрын
totally agree that’s a great idea
@mateostamper1141 Ай бұрын
Hopefully soon to exist!
@GlassGhost74 26 күн бұрын
That should be the next NHL team. Resurrect the Houston Aeros
@vexxum_rl Ай бұрын
I saw a concept of the Venom that used a scorpion logo and used special ink that glows in the dark under UV light… I want Venom just so that can happen 😂
@icethetics Ай бұрын
That would be fun!
@lakebay972 Ай бұрын
I'd leave Venom for the NBA expansion team in Vegas.
@fjfjfurjrnfncnnxxn Ай бұрын
Just call them Scorpions then
@flashrogue4376 Ай бұрын
@@fjfjfurjrnfncnnxxn OR the Sting. which also fits the bees MO
@henrymanzano2201 27 күн бұрын
I can see it now: black uniforms with a fluorescent blue,just like the one in your avatar. It's perfect! Maybe add copper as an accent color
@JumpingOverClouds Ай бұрын
These videos are so informative. I feel like I learn so much in every video
@jamiehomewood7733 Ай бұрын
One small correction: the Salt Lake Bees baseball team isn't owned by SEG, but by the Miller Group, the former owners of the Utah Jazz.
@icethetics Ай бұрын
According to the press release announcing the sale of the Jazz in 2020, the transaction included “management of the Triple-A baseball affiliate Salt Lake Bees.” ▶️ www.nba.com/jazz/news/gail-miller-and-family-announce-agreement-sell-majority-interest-utah-jazz-qualtrics-founder-0 Perhaps I overlooked some nuance there. Sounds like the Miller family still technically owns the Bees franchise while SEG operates/manages it?
@jamiehomewood7733 27 күн бұрын
@@icethetics Not sure about the operate/management part, but at the end of that press release, it specifically calls out that the Bees remained a part of the Miller Group.
@jpenca09 Ай бұрын
Would kill for a deep dive at the branding of Cleveland Hockey. The city that was SO close to being in the “Original 7.” Not to mention Montreal almost moving to Cleveland. They had the original AHL Barons with their monocled logo, the Crusaders with their purple Knight, the NHL Barons which had sick jerseys, the 90’s Lumberjacks with the best jersey of all time, the 2000’s Barons with the worst jerseys of all time and now the Monsters… an incredible history of wild branding
@GCubedProductions Ай бұрын
Hey kids, wonder why this guy has an Emmy? He’s playing chess here; a foreshadowing master. Hexagon (honeycomb) patterns are laced throughout the video. It shows up 3 times in the first 33 seconds of the vid. Hexagons were used for nearly every title card background and, of course, a hexagon pattern was used as a transition between name groups.
@JD200_ Ай бұрын
This guy actually has an Emmy? Can’t tell if you’re being Fr but he should
@GCubedProductions Ай бұрын
@@JD200_ he does. Check out some of his interview vids and they are in the background of his talking head shot
@kylerose3174 Ай бұрын
I bet it will be a combination of Yeti and Bee Hive. Hexagon shaped logo bordering a yeti themed image
@JD200_ Ай бұрын
@@GCubedProductions checked out his LinkedIn. Quite the resume
@GlenC35 Ай бұрын
@@JD200_ Fr, it's mentioned in the Icethetics YT bio.
@nickisvery303 Ай бұрын
I think Utah Swarm with the colors of Neon Yellow, Black, and a Light Blue as an accent would be wonderful
@nate_storm Ай бұрын
@Illfate-km2qran obscure OHL team in Ontario isn’t gonna get in the way of a Utah NHL Team 1,500 miles away.
@KevinQ25 Ай бұрын
Kind of like the Golden Knights wanted to be Black Knights but couldn't because of an "obscure" college team? If Sarnia has anything bee related copywrited it would be hard to market.@@nate_storm
@KevinQ25 Ай бұрын
They need to have purple. Need new colours, not new shades on old colours.
@JerzeyJimmy Ай бұрын
you just described the Rio Grande Valley Killer Bees - who had some of my favorite uniforms in minor league hockey history, so that's a good thing.
@jonnymart21 Ай бұрын
@Illfate-km2qryou got the New York Rangers and the Kitchener Rangers of the OHL and that doesn’t seem to be a problem so it could work
@stephenjensen5358 Ай бұрын
I think Yeti is the best of the options. Yeti is simply another name for Bigfoot, Abominable snowman, or Sasquatch. And there have been many Bigfoot sightings in Utah. So it does connect. I think the Bee related names should be reserved for the MLB baseball team. It doesn't sound hockey to me. My recommendation was Abomination. As in abominable snowman. But it obviously didn't make the cut. So I guess Yeti will have to do.
@ZHP330 Ай бұрын
Yeah it's a spin off from my Colorado Avalanche...........
@scottwhite7789 29 күн бұрын
@@ZHP330 When Utah plays them I think the Avs should wear those jerseys with the big footprint on the shoulder, or even put that as the chest logo. They will be playing them 4 times a year so they could do it twice both home & away.
@deanpixx 28 күн бұрын
There have been no Bigfoot sightings… anywhere.
@stephenjensen5358 27 күн бұрын
@deanpixx there have been many. And there's even quite a bit of video.
@thespeculum785 23 күн бұрын
@@deanpixx silence from you, nerd.
@snarrwarschannel Ай бұрын
If they went with the Mammoths, we the fans HAVE to be named the "Wooly Bullies".
@scottwhite7789 27 күн бұрын
One thing is though there's a lacrosse team in Colorado with this moniker. I don't know how well that will go over all things considered, not to mention copyright.
@spiderhands 27 күн бұрын
Except there's no S. I don't get it why they're leaving it out. Ruins it for me
@nirfuI Ай бұрын
These vids are so good man, keep it up.
@Weewization Ай бұрын
Utah Hive fan here, the Georgia Swarm already exist in the NLL which is the one argument against that option.
@nate_storm Ай бұрын
NHL and MLB have the Rangers, NFL and MLB have the Giants and Cardinals, etc. The Mammoth is only an issue because of the proximity of Colorado and Utah.
@lakebay972 Ай бұрын
The Greensboro Swarm is an NBA G-League Team
@PrinceAnt722 Ай бұрын
Something tells me that the Charlotte Hornets could have an issue with it.
@chevelle1 Ай бұрын
If we started worrying about every small, obscure team from the countless small sports in the US and Canada, you wouldn’t be able to use any name. Hell, we already have duplicate names in the 4 major sports leagues as it is. Panthers, Jets, etc. The name similarity issue only really matters if it’s hockey, and most importantly, the NHL.
@chevelle1 Ай бұрын
@@nate_stormPanthers and Jets too.
@kota3233 Ай бұрын
I have no idea why the Utah Mustang's is not considered? Utah has over 20 wild mustang herds so the name works for the states identity. The teams charity could be set up around running a mustang sanctuary in Utah, and would make it the only NHL team with an actual barn. Every state and province has a kids team named mustang so that would get some other fans outside Utah. It also sounds like an original team name. With the NHL you can easily spot what NHL teams are new or old by either looking are their names or logos. The Mustangs name with a simple logo would look and sound like an old school team name and end the era of the modern team names like Golden Knights and Kraken. I'm a Minnesota Wild fan and have no problem with our nickname The Minnesota Mild, the nickname Utah Swarm fans would get I already know, and wouldn't like.
@robbiebalboa Ай бұрын
I reckon that would suit a football team.
@ronwagoner8358 21 күн бұрын
I think this is the best idea! Utah Mustangs!!
@sam382 Ай бұрын
My two favorites are the Yeti and Mammoth. Yeti incorporates both a U and a Y in the name (Utah Yeti). Giving a nod to the two most rabid and rival fan bases in the State and unifies them under one team name. Regardless of the name I think purple as the primary color would be awesome. Red + Blue = Purple. iykyk It's also a shout out to the mountains, "purple mountains majesty..." Mammoth as the team name is fitting as well. Mammoth fossils have been found in the State and it also resonates because of the "mammoth" task the Utah NHL club is being asked to undertake in getting the club ready to rock and roll in such a short time. Utah will be a mammoth fan base and show mammoth support.
@brodiebrazil Ай бұрын
outstanding production value!
@icethetics Ай бұрын
thanks, Brodie!
@mikesmith-mt8oc 20 күн бұрын
Love this video, Chris!!! Great work!!!
@sb6955 Ай бұрын
Been waiting for this to drop 🔥
@Phickic Ай бұрын
After going to college for a variety of things and never being able to get anywhere, I'm finally starting graphic design and feel I've found my calling, and I have to say you've been a major influence. Your content is amazing and I can't under state your impact. Keep making stuff, cause it's amazing.
@icethetics Ай бұрын
Thank you for the kind words! Good luck with your new path!!
@aaronhuss3592 29 күн бұрын
Thanks for the video Chris! Also, loved the format of the Coyotes video. Would love to see that style continue
@icethetics 29 күн бұрын
Thanks, Aaron!
@wmcduff Ай бұрын
Another argument against Swarm is that the Blue Jackets are also another bee themed team, so there would be some overlap. (Though it does fit Utah very well.) You're right on the Yeti (though that alliteration is great), so maybe Outlaws. Join the Posse, come down to the Hideout or Saloon to watch a game at the Delta Center...
@JonDoe-ln6nl Ай бұрын
The Blue Jacket is a reference to the Civil War uniforms Union soldiers wore. The mascot - a neon cartoon bee in said uniform - is ridiculously useless and is being phased out.
@DJVexillum 27 күн бұрын
Truly a regrettable move, I think CBJ could honestly lean into the neon green a little more (unique color to the NHL) and get away with it, but instead they seem happy with the standard, everyone's-done-it red, white and blue.
@KevinQ25 Ай бұрын
I don't care what they are called. If they don't use purple then they missed a great opportunity to have distinctive colour scheme (unless the Kings change back to purple before they reveal their colours)
@Gubna047 Ай бұрын
That Jazz putple jersey eith the rockies on it... Iconic. Imagine a version of that on a NHL sweater.
@KevinQ25 Ай бұрын
@@Gubna047 I know, I want them to use purple so bad, especially if it’s a winteresque team name. Have the mountains as the bottom stripe.
@henrymanzano2201 27 күн бұрын
Im expecting purple and blue, especially the shades the Jazz used in the 90s. Still,I'll settle for green. There's not enough green in the NHL
@protomasterdln0000 Ай бұрын
I think Swarm is a pretty good name for Utah, but one idea that I could see them adding is Vipers which could go along with Venom. Also Nice Video!
@Ramuh. Ай бұрын
I felt like you were gonna go with the Hive/Swarm when you used many of the hexagons in the transitions (They are the Bestagons)
@icethetics Ай бұрын
haha i was wondering if anyone would pick up on that 😅
@nate_storm Ай бұрын
Glad to see you’re also for the Swarm
@aew_one Ай бұрын
You make a good argument for Swarm but Utah Yeti just sounds too good. I can already imagine the fierce logo, the cool colour palette, the mascot, etc. And you can call the arena the “Summit” or “Apex” or “pinnacle” like it’s the top of a snowy mountain. Or maybe “ice cap”?
@zachpower2192 Ай бұрын
Retrospective on Arizona was great! Would happily watch more on different teams
@SamyDLuffy-bh6ui Ай бұрын
Nice Video man !!
@icethetics Ай бұрын
Appreciate it!
@jamison7417 Ай бұрын
Salt Lake Stags was the best concept online, so ‘Utah Stags’ would be my choice
@the-line-of-eld Ай бұрын
HEAT
@PeterRhydon Ай бұрын
I think black and yellow could work for the Swarm, if they add an accent color that would make them distinctive from the Pens and the Bruins.
@henrymanzano2201 27 күн бұрын
I see light blue in a lot of concepts
@eamonlabron2355 Ай бұрын
Utah Buzz (or Buzzers) would be SO much better to me. It shares the 'zz' with Jazz, and "join the buzz" sounds better than "join the swarm" to me. Also for brand colours, I like the base of Baby blue with gold and black as accents
@dn32579 Ай бұрын
I like the Buzz name too as it also was the name for former minor league baseball team that played in Salt Lake and could play homage to them.
@batmad385 28 күн бұрын
They should be called the "Utah Barricades." Colors can be orange, very, white. The mascot can be a construction worker of the month. You can sell cone hats and vests. You can also do kiducation about engineering to entice a younger crowd.
@jeffa.7618 Ай бұрын
I agree. Sting was my favorite before the list was created - and then Swarm after the 20 options were revealed. I don't think you necessarily have to stick to a yellow and black literal accuracy of bees imo. Maybe yellow and purple instead (kind of like a TCU feel to it). That light blue, if inclined to have that, could be incorporated in the wings of the logo and maybe the numbers against a purple base uniform in my vision. Idk, food for thought. Love the video as always, Chris. Cheers!
@FRYDAY Ай бұрын
I love this channel!
@joshbrown5106 Ай бұрын
Utah Yeti would sell merchandise like crazy. Colorway would be incredibly easy and popular as well
@bananaaduck Ай бұрын
I was pretty sold on YETI or FURY, but you got me on SWARM as well. Great vid!
@moongate31 Ай бұрын
In his introduction speech, Liam O'Brien says "I can't wait to get this place buzzing". A hint at a team name that has something to do with bees? I agree with Chris...out of the 20 names in the survey, Swarm would be my choice as well, despite the fact that I hate team names that are singular (like Swarm) rather than plural (like Outlaws). But then Swarm does describe a large group, so there's that. Go, Swarm, Go!!
@ztobro 29 күн бұрын
Great video as always!! Fury, Venom, Swarm and Yeti are my top votes here. I can’t wait to see what they go with!
@coveythesadghost8585 Ай бұрын
such a perfect niche channel, love the content!!
@icethetics Ай бұрын
thank you for watching!
@lookdownbc Ай бұрын
Maybe the Swarm would have purple jerseys with yellow and red accents?
@johnnyc.31 Ай бұрын
Swarm may just be the best non-s name idea I’ve seen. It works so well, and doesn’t feel forced or out of place for a team name. My preference was Stingers, and the fans are the Swarm, but Swarm as the team, and the Hive as the arena works great!
@kylerose3174 Ай бұрын
I bet it will be a combination of Yeti and Bee Hive. Hexagon shaped logo bordering a yeti themed image
@bongwaterboy42069 Ай бұрын
Love the phonics of utah yeti, really rolls of the tongue. I never really thought much about the swarm but you made some great points. There’s a hockey team in New Zealand’s top league named the botany swarm who use white, maroon and black which seems to work well for them.
@joie393 Ай бұрын
I could see the Utah Swarm potentially using the hive on the Utah flag as part of their logo, similar to how Colorado uses the C in its flag as their secondary logo. In fact if they do go for Swarm of Hive I think we'll probably see of lot of integration of the Utah flag
@MYKWDBRN Ай бұрын
Great video! I voted Yeti / Black Diamonds/ Swarm / Venom (Scorpions) I like your argument for the Swarm with the Barn called the Hive!
@ScoutSaylorSam Ай бұрын
I’d love to see videos about anything you have to say. Always look forward to new videos!
@icethetics Ай бұрын
haha, thanks for the kind words!
@HoodieDayz Ай бұрын
I was all for the Outlaws but man, you absolutely convinced me it should be Swarm and the Delta Center should be nicknamed the Hive. Another amazing video.
@lakebay972 Ай бұрын
I'd leave Outlaws for a Houston NHL franchise.
@Camry23 Ай бұрын
I voted for Outlaws. It would make a great logo!
@PrinceAnt722 Ай бұрын
There's already an arena that's also called the Hive: Spectrum Center, home of the Charlotte Hornets.
@dannik9932 Ай бұрын
Yeah, but outlaws could have a den or dive or other fun "hangout" meaning name.
@dxzxax8772 26 күн бұрын
Great video. Definitely love Utah Yeti. Just sounds good together. Mythical, unique, mysterious, dangerous. I hope they bring back some purple in the NHL like the Jazz's classic colors.
@bryanlarson5586 Ай бұрын
This is a really good dive into some of the names. I like your case for Swarm and it's moved up slightly in my ranks so I think I go 1. Utah Yeti 2. Utah Mammoth 3. Utah Blizzard 4. Utah Swarm
@cooperstutzman7207 Ай бұрын
The Swarm sounds awesome but I’m not sure the Georgia Swarm NLL team would effect that being an option or not. I would assume not
@kgroves17 Ай бұрын
I’m an Utah fan and am really excited to see what the team name is! Dying to get a jersey and other merchandise!
@kheldaur2107 Ай бұрын
Yeti vs. Kraken would be exiting. Cool name, I must say.
@Ok45788 Ай бұрын
I would like a video about the Dallas stars history with the jersey ⭐️ 💚 I love your videos and your website I’ve been a fan for many years !!
@andrewbaines3312 Ай бұрын
Very convincing on the Swarm/Hive connection. As for the colors, I do agree, they should avoid black and gold (if this is chosen). Georgia Swarm of the NLL does Navy Blue and Gold, and it's worked for them for years. I think a rust/red color to represent the canyons and light blue to represent the ski mountains could compliment each other well too.
@Beavie Ай бұрын
Utah Swarm is my top choice. I'm imagining personally a look using the dark blue and yellow from the hive on Utah's state flag. Then if you need an accent colours, go with that powder blue from the trim of the current font and black.
@lunielouie 29 күн бұрын
I'm warming up to the Swarm. I like it. I can picture the logo with one realistic bee in the foreground and shadows of many in the back. 🐝
@snarrwarschannel Ай бұрын
I'm team Yeti but I think the Outlaws could work. Butch Cassidy and Billy the Kid both have ties to Utah and both used Itah as hideouts. There's some cool marketing things you could do too.
@lennoncavanaugh6302 Ай бұрын
For the question in the beginning, I think more brand retrospects like the coyotes one would be fantastic
@samuelgreer1588 Ай бұрын
Great Video and job as always I love the names Hive and Swarm as well but I rather like Swarm better because of the reason you said and I agree with all of your reasons
@menzel17 Ай бұрын
Since we're getting just NHL Utah as a first season name, a jersey id like to see would be styled off the flag (blue red yellow and white). I get a plain black jersey with Utah on it would be faster to make, but whats stopping them from doing what Pittsburgh did and change jerseys in the middle of the season. Also the names i picked were Swarm, Yeti, and Venom.
@Thegoat444_ 28 күн бұрын
I like the outlaws, swarm, and yetis
@brandtcarroll9316 29 күн бұрын
Utah Yetis Edit: aww shit it was on the list lol they should 100% go with Yeti/Yetis. Great mascot, great merchandising, great logo opportunity, great name cadence, also a preexisting fandom of the cryptid.
@chrisbouthillier4836 Ай бұрын
I've been all over X about how this team should be named the Utah Swarm. Would love to see it!
@texvonkwiatkowski2140 9 күн бұрын
I'm a Yotes Fan for years, migtrated from Germany to New Zealand, a very close friend to the Kaberle family and 2019/20 I came over to Phoenix to watch 4 home games. The Utah Swarm was my recommandation and it seems that the commentator and myself have been cloned. His opinion about the meaning and the symbolising of the name swarm was my thoughts to send this idea. We cant call the team UTAH Avelange what would be fit perfectly but we have that name already around. So what symbolised the team and this beautiful state of Ytah better than a huge swarm of activities, of power, of dominating its surroundings and activities by a huge team effort as a swarm of hungry and determinated, committed Hockey players, a Swarm of winners.
@brentm9848 Ай бұрын
YETI all the way. You made good points, but those included pointing out that 'we get it, hockey is played on ice, it's cold'.... so a team name with the word 'warm' in doesn't sit well. And I personally, I can't wait for the UTAH generic jersey. But then I also loved the Washington Football Club gear.
@BLUESHIRT-METAL Ай бұрын
The Swarm is already in use by the Manchester Swarm here in the UK, a beer league team playing in Altrincham. The beer is the symbol of Manchester, hence the name. I can see it working well for the Utah team.
@strixsoren6847 Ай бұрын
I know my mom would definitely love the swarm and bee idea since she’s a bee keeper :D
@DanynFineFutureConsiderations Ай бұрын
Yes please do more videos like Shifting Sands their so fun
@kanerkid5119 Ай бұрын
I think the Swarm is the perfect name, tied in with the Hive. The colors need to black and yellow, but could use a more orangey yellow to match the color of honey, and to avoid the bruins and penguins yellow.
@TheSuperSonicHD Ай бұрын
would love to see a video on how every team got it's brand like the Yotes
@connorrollo9013 Ай бұрын
Chris, Swarm has been my choice since that list came out. It’s the beehive state! Just imagine a honeycomb pattern on the jersey stripes! Glad you have the same idea
@mouse2647 Ай бұрын
I'm imagining ESPN pronouncing it "shwarm"
@AlexandrPetruk Ай бұрын
Utah Yeti ❤
@theramplocal Ай бұрын
I'm really liking the Utah yeti. The kraken is also a cryptid/ monster as well
@derekjf4311 28 күн бұрын
@@theramplocalThe Kraken aren't the first team to do this either. The New Jersey Devils are named after the Jersey Devil, so why not one more?
@thespeculum785 23 күн бұрын
I think that’ll win. Utah Yeti rolls off the tongue
@hollowmade Ай бұрын
I’ve been a big fan of the Swarm as team name since even before they launched the name options for exactly the reasons mentioned in the video. It’s perfect. The colors don’t have to be black and yellow either. For example, you could go with variations of that color scheme. I’d love to see a combination of dark navy blue, orange and an accent color of light blue. Smartly used, I think it could look awesome.
@Dancingfb18 Ай бұрын
Counterpoint to the Swarm wearing black and yellow, basing the brand on the new state flag (with a navy, yellow, and red color scheme) might be preferable. I mean, you kind of have a secondary mark built in that way with the beehive on the flag.
@djlee_exe Ай бұрын
On the color front: I think I simple solution would be to incorporate some red or maroon in the primary color scheme, to mimic the look of a hornet. Black, Red and Yellow would certainly help differentiate it from the bruins and pens, but also the flames.
@zepmarq Ай бұрын
Very well done. From the names you offered, I liked Mountaineers and Fury. I do prefer animal choices, so Rattlers, Wolves, Rams, Eagles, etc...would be cool too.
@BigJuicy42069 28 күн бұрын
Utah Yeti is just by far the coolest
@danielflynn8530 Ай бұрын
Well if they went with swarm i’d go with Brown, yellow and black trim colors. Perhaps Blue, yellow and red as well. I was thinking about yeti but your logic on the swarm makes way more Sense
@henrymanzano2201 27 күн бұрын
If they're using blue,let it be navy. It doesn't get used enough. Too much royal blue (Lightning,Sabres, Maple Leafs, Islanders,Rangers,Blues,Oilers,Canucks)
@wynonasbigbrownbeaver6757 Ай бұрын
Black diamonds is the best name imo
@MayhemmiGunn 28 күн бұрын
I think that out of these options I'm probably most excited about the Swarm as well, and pretty much for the same reasons you said. Caribou would make for an awesome identity, but the word itself just doesn't feel powerful enough for a hockey team name. What I personally would do would be to actually take a page out of the Coyotes' book and pay tribute to the indigenous people of Utah (and in a way, the Coyotes too) and incorporate indigenous patterns in the striping. They have some cool wildlife there, so maybe use a mountain lion, black bear (I know the Bruins use a brown bear, but whatever), foxes or maybe some of their venomous reptiles even. Not sure what name I'd go for, but I'm personally more fond of the traditional pluralized names, so it would depend on which animal would be represented. As for colors, I'm a sucker for 90s logos, so Utah Jazz' color palate from '96 until 2010 would be ideal; light blue, purple and white. It's all a little basic and maybe uninspired, but I guess I'm pretty old fashioned in that way.
@Craiger- Ай бұрын
Utah Lycans with a crazy looking hybrid coyote howling in the moonlight with the Utah Canyons landscape in the background.
@eriksetterberg4178 Ай бұрын
I think instead of venom they should use the actual names of the snakes they have in Utah. Like the Utah Rattlers/Rattlesnakes or the Utah Sidewinders
@KOZMOGRAFX 28 күн бұрын
As always, fantastic video, Chris. Putting a limit on black/yellow teams doesn't hold water for me when you consider the number of franchises sporting red/blue (Jets, Habs, Jackets, Rangers, Caps, Panthers) or red/black (Hawks, Sens, Canes, Devils, Sabres 3rd).
@TripleAlfafa Ай бұрын
Perhaps an analysis on teams outside north america would make for an interesting video? As for my thoughts on how I'd handle this, Utah HC would make sense as the generic place-holder until either the Yeti or Swarm is chosen as the primary name. From there, go with Utah Swarm HC or Utah Yeti HC.
@LordBitememan 29 күн бұрын
I kinda like Yetis, but if it's Swarm you can do a jersey scheme modeled off the Utah flag with a blue and gold scheme with a red stripe on it. So Swarm could work.
@codedecode878 Ай бұрын
swarm caught my eye immediately
@Bramptin Ай бұрын
i would love an in depth look at each team like to did for the Yotes
@eyexzick Ай бұрын
Thank you for mentioning the Colorado Mammoth, not many people bring that up. Other Colorado ties you didn't say are with the Outlaws and the Yeti's. Denver has an inactive outdoor lacrosse team with the name Outlaws and a Yeti was the Avs first official mascot, along with the yeti foot on the shoulder of the jerseys. Just like you said IMO Hive and Swarm should be the way they go.
@ExtremeEnigma705 Ай бұрын
I've definitely seen people on Twitter saying that Delta Center could be referred to as "The Hive" but after this video, I thought that, on top of that, "Swarm" could be a battle cry (i.e. SKOL for the Minnesota Vikings) before games or after each period for the Utah Venom. 🤔
@RealAmericanIntelligence 28 күн бұрын
They should be called The Swarm. So many possibilities for the logo and uniforms. The logo could be triple bees facing forward using black and gold.
@bongwaterboy42069 Ай бұрын
Oh man I really like the colorado mammoth and salt lake bees logos!
@bdonnfilms4726 Ай бұрын
I really wanted to see Prospectors be considered more. They could lean into the gold rush era a bit more than the 49ers and Nuggets have, and the nickname Spectors could draw a spooky ghost town kinda vibe to it. It’s also tough considering most good names like Blizzard, Mammoth, and Yeti are all encroaching on Colorado’s branding. Coming around on Swarm tho (despite it also being an NLL team already)
@c.d.silbernagel Ай бұрын
The Venom could also be linked to the beehive reference. Think of it like the Wild where a logo could have multiple references in it. As for the black and yellow issues with any beehive reference, that shouldn't be an issue if those colors are secondary and tertiary. Why couldn't purple be the primary still? Purple, black, and yellow. Love it.
@esperago Ай бұрын
Man, the Venom could have a killer bee AND a friggin rattle snake on the logo. Who says a team can't have TWO animals on the crest?!?
@stevenbowie4911 Ай бұрын
Loved the video! I’m also on team Swarm. I think maybe black, yellow and Purple could be cool. Throw in another colour just for the hell of it that isn’t utilized much elsewhere. As an Avs fan I want Utah to be our biggest rival moving forward so all of the snow based names don’t do it for me since nothing beats an Avalanche. Also Yeti is a no go since the Avs have used a Yeti foot as their secondary logo in the past. Give me Swarm or Venom!
@BravePip Ай бұрын
I like the alliteration sound of Utah Yeti. You get the two "y" sounds
@Alex-xl8fc Ай бұрын
Sticking to the bee theme, what about the Utah Buzz? Ties in to Smith’s other franchise, could provide some in-game marketing opportunities (imagine the whole arena buzzing after a goal), and rolls off the tongue a little nicer than swarm.
@eddiesquire6752 Ай бұрын
"Fall to the Squall" would be dope
@MOMANAZ Ай бұрын
Phoenix coyotes Fan loves the Utah Swarm. See you at the Hive. Purple is still the prime color sure bees are yellow and black for contrast
@TimHildebrand-cr9mi Ай бұрын
I’m not sure if this is in this video but I love the idea of the sting and their arena would be the hive
@icethetics Ай бұрын
could always just watch it 😅
@TimHildebrand-cr9mi Ай бұрын
I’m going to just did have time yet! Love your stuff been following your web site for probably 12-14 years
@icethetics Ай бұрын
Haha, no worries! That’s amazing-you’re one of the originals! And while Sting wasn’t one of the name options in the survey, I do talk about calling the arena the Hive so you’ll enjoy that part.
@o0_VanYsH_0o 20 күн бұрын
There's a major missed opportunity for names of a Utah NHL Team. Utah "Saurus". The reason for the name Saurus, is to compliment Utah's history to Dinosaurs, and paleontology. The team logo, and mascot, could be a Utahraptor, the largest Raptor ever discovered.
The Hockey Guy
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