In i-D’s latest documentary, we’re given exclusive behind-the-runway access to Fashion East, getting the inside scoop from the talent incubator’s alumni, current designers and stars of the future. We spend a season together with Lulu Kennedy MBE, the founder and director of Fashion East, and her loyal team to uncover business secrets of the industry, and how to make it as a successful fashion designer.
With the sharpest eyes in the business, Fashion East is the non-profit mentorship scheme that sponsors 6 rising designers for 3 seasons each, giving fledgling stars an opportunity to create for the catwalk, without the pressure of sustaining a business. Lulu and her team have carved out a space for ‘creative freefall’, culminating in a showcase at Fashion Week.
What does it take to join Fashion’s First Family? Join us as we spend autumn/winter 2018 with Fashion East to find out.
Director Tom Ivin
Producer Declan Higgins
Shooting Assistant Producer Kez Coo
Global Executive Producer Eloise King
Editor Isolde Penwarden
Additional Editor Paul Frankl
Colourist Benjamin Rozario
Dubbing Mixer Matt Cheney, Ben Sims
Production Manager Lauran Clark
Production Coordinator Rosa Harris Edmonds
Post Production Manager Tom Lynch
Post Production Coordinator Regina Lemaire-Costa
Director of Licensing Cristina Lombardo
Senior Music Supervisor, EMEA Alex Benge
Music Supervisor Bonnie Reilly
Senior Designer Rebecca Boyd-Wallis
Designer Kristina Britton
Production Accountant David Gray
Equipment Manager Henry Cotsford
Equipment Assistant Jamie Gettings
Post Tech Supervisor Dominic Brouard
Senior VP Production, UK Bree Horn
Head of Post Production Daniel Elias
Channel Manager, UK Jordan Joseph
ASAI Fashion Film - A Sai Ta
Cast Georgia and Lin Yap at Storm. Tamara at Models 1.
BMX Bikers Dini Kennedy, Veslie Collins
Camera Kez Coo
Associate Producer Kate Villevoye
Fashion Editor Bojana Kozarevic
Styling Aika Moshita
Styling Assistant Hannah Hetherington
Hair Ryuta Saiga
Hair Assistant Cayla Jeongmi Kim
Make-up Thom Walker at Art + Commerce
Make-up Assistant Lindsay Low
Nail Technician Sylvie Macmillan
Casting Mischa Notcutt at 11casting
Location Old Street Chinese Restaurant
All clothing ASAI
Rottingdean Bazaar Fashion Film - James Theseus Buck and Luke Brooks
Cast Helen Ford. Luke Fairhead. Nina Capildeo. Romalie Ford. Ruth Nathan. Sarah Bibb. Sarah Little. Stephanie Sheppard. Tatiana Capildeo
Camera Tom Ivin, Kez Coo
Styling, all clothing Rottingdean Bazaar
Location Rottingdean Terraces
Stefan Cooke Fashion Film - Stefan Cooke and Jake Burt
Cast Arun and Benjamin at SUPA. Angel and Kieran at Tomorrow Is Another Day. Kwame at HMG.
Director of Photography Jack Reynolds
Styling Gary David Moore
Fashion Editor Bojana Kozarevic
Hair Nicole Kahlani
Hair Assistant Jade Pye
Make-up Mona Leanne
Casting Arqa
Production Assistant Ruth Lane
Location courtesy of The Truman Brewery
All clothing Stefan Cooke
Charlotte Knowles Fashion Film - Charlotte Knowles and Alexandre Arsenault
Cast Frankie at IMG. Jasmine at Elite.
Director of Photography Diana Olifirova
Styling Anna Pesonen
Styling Assistant Jacob Harris
Fashion Editor Bojana Kozarevic
Designer Assistant Vanessa Bon Miranda
Hair and make-up Terri Capon at Stella Creative Artists using Laura Mercier and Bumble and Bumble
Hair Assistant Alice Swindells
Casting Mischa Notcutt at 11casting
Production Assistant Sophie Cheah
Location M by Montcalm Hotel
All clothing Charlotte Knowles
Art School Fashion Film - Eden Loweth and Tom Barratt
Cast Harriet Scott. Johan Zoo. Kevin Cordo. Kevin Le Grand. Luke Smith. Nicole Ngai. Princess Julia.
Director of Photography Beatriz Sastre
Styling Eden Loweth, Tom Barratt
Fashion Editor Bojana Kozarevic
Designer Assistant Laura Thomas, Lisa Preissle
Hair Shiori Takahasi
Hair Assistant Chika Hamada
Make-up Rebecca Wordingham at Saint Luke Artists
Make-up Assistants Hannah Wastnidge, Evie Vervenka
Location Old School Rooms at The Round Chapel
Production Assistant Catherine Kirby
All clothing Art School
Supriya Lele Fashion Film - Supriya Lele
Cast Leili at Nevs. Razan at Storm. Coucou Chloe.
Camera Tom Ivin
Fashion Editor, Styling, Casting Bojana Kozarevic
Hair Kota Suizu
Hair Assistant Ayumi Sone
Make-up Rebecca Wordingham at Saint Luke Artists
Make-up Assistants Hannah Westnidge, Alina Makarenko
Location The Old Blue Last
All clothing Supriya Lele
Music
"Head Underwater"“Floating”
“Lunacar”
“Steps”
“Bitte”
“Hotter”
“Shoes”
“Non Stop”
“Falling”
“Stomp”
Written and performed by James Jacob aka Jakwob
Courtesy of Sony ATV
Archival video courtesy of
Fashion East, BFC, Sharna Osbourne, InDigital
Special Thanks
Fashion East, The Truman Brewery, Sophie Jewes at Starworks Group, Naoki Watanabe and Sam Wilson at Karla Otto