“How do you achieve the impossible? This is how.”
After winning everything from Olympic gold to the IRONMAN World Championships in one year, Kristian Blummenfelt aimed to go faster than any other Ironman triathlete in the history of the sport as part of the Pho3nix Sub7/Sub8 Project.
An ambitious endeavor to push the limits of human endurance, Blummenfelt was chosen for this bold attempt to complete the full Ironman triathlon distance in less than 7 hours. The unique event threw out the usual no-drafting rules of Ironman races and allowed each athlete a team of pacers for the swim, bike and run legs.
Blummenfelt and his team of eight pacers each rode the new CADEX Tri frameset and CADEX Aero WheelSystems, cutting-edge race gear that helped the Norwegian accomplish his goal. He completed the 180km bike distance with a time of 3:24:22 for an average speed of 52.8 kph, shattering his target time by nearly 25 minutes for a historic full distance IRONMAN time of 6:44:25.
From high-altitude training camps in Spain, wind-tunnel analysis in the Netherlands to team preparations in France and race day in Germany, follow Kristian Blummenfelt’s journey to “achieve the impossible.”
Learn more → fal.cn/3rx4U
Special thanks to Mana Group for Pho3nix Sub7/Sub8 footage.
#ImpossiblyFast #CrushTheClock #overachieve