Prior to this 1958 broadcast sponsored by Chrysler Corporation, live TV shows were routinely preserved in monochrome either by film kinescope recording, or beginning in 1957, on black and white Video Tape. This is the first TV transmission recorded (and wonderfully preserved) using color Video Tape in the World! That happened in Wichita, Kansas, on October, 17, 1958. The show was an acclaimed Emmy award-winning NBC special, "An Evening with Fred Astaire", brought to you by Chrysler Corporation.