Damn. I wasn't expecting Fuji to make a camera out of gold, but this seems like a step back.

“These aren’t the droids I’m looking for…” I’m happy Fuji released a new camera for the Wide format, BUT I was reeeeeeally hoping it’d be along the lines of the Mini 99. *saddest panda*

With minimal features and only a single color, it feels like Fuji is just testing the waters to see if there's still a market for the wide format. They're never going to make a serious camera like the Mints (anyone holding onto hope for anything approaching that is delusional IMO), but I'd be happy with something comparable to the Mini 99.

Thanks fuji, for giving me less features and treating me like a idiot

No manual flash, no purchase. Refuse to spend $400 on a 500AF from Japan. Maybe one day Fujifilm will make one with a manual flash. Ill keep using my Instax 210 until then.

I'll stay with my lovely Wide 210 and Lomo Wide. Guys, just give us all the features from Lomo Wide without lens distortion and flimsy buttons

<a href="#" class="seekto" data-time="197">3:17</a> haha cheeky Pentax 17 spotted

Cant believe they started with the 500af and never chased that high ever again. Would love to see a more prosumer facing system (no tripod mount/flash/exp comp is such a letdown) i love wide and i really hope fuji would do more for the format. Perhaps theyre just happy to let third parties make better cameras as they cash in checks for just selling film. Shoutout to ants. And bees.

Maan I was expecting so much more! Its hardly an upgrade from the 300

Can't turn off the flash? Nooo!!! I get making another beginner-friendly model but I can't see who would actually buy this, especially in that very odd colour (sort of a lab green). Missed opportunity. Enjoyed the video though!

Ok. With this release now we can finally say with confidence that yes, Fujifilm wants to kill the wide Instax format. 🤦‍♂️

This is nice and I am glad they released something for the Wide format. But I would really like to see more professional systems such as Lomography and Mint, which both seem to have pros and cons that are difficult to overlook (& Mint being such a premium price). For Instax Mini, the Mini 99 was such a cool cam with some prosumer type manual control. Need that for Instax Wide.

It's the old Instax Wide ouroboros - continue selling boring, ugly looking, basic cameras with limited features for Wide film - barely market product at all - film sales prove unpopular - low sales reduces motivation to release a better camera - continue selling boring, ugly looking, basic cameras with limited features for Wide film - barely market product at all - film sales prove unpopular - low sales reduces motivation to release a better camera - continue selling boring, ugly looking, basic cameras with limited features for Wide film - barely market product at all - film sales prove unpopular - low sales reduces motivation to release a better camera Repeat until heat death of the universe I kinda like the aesthetic, and I do like the new latch though. The old door latches like on the 210 are a real achilles heal, because when they snap, the entire door has to be replaced.

I must admit that I'm a bit disappointed in this Instax. I was expecting a few more features than what was present on the previous versions. I also greatly miss having the viewfinder on the opposite side as it prevented the user from having to have the hand in the face while framing. While the manual focus is nice (could have been made nicer with a proper zone focus), they dropped exposure compensation... why? I guess I'll be sticking to my old ones.

Not being able to control the flash makes it an instant no go for me sadly. I shoot so much in museums and other places that don't allow flash photography so I need to be in complete control of flash to make a camera worthy of bringing along

Fujifilm on their remote island probably just lost the expertise to include flash off and longer exposure times in that bigger format. At least the self timer/tripod mount is a good new feature but that aside there is no need to upgrade from 210/300 models you can get for $50 on the used market. You so well expressed what people long for and expect from a new Fujifilm Instax Wide camera!

WOW!!! Just got to sit back and laugh at this one… you know how the song goes: “What a drag it is getting old.”

I guess I understand people being disappointed if you're already invested in the Instax ecosystem. But I just bought an XT-30 II last year and wanted to try out Instax for the first time. I've been holding off because the mini format is just too small for me. For the price, I am more than happy pre-ordering the Wide 400 just to be able to pop off some instant film shots. I'll be the guinea pig for y'all so we can get one with more features later! 😅

It was exciting news at first when I heard about a new "wide" camera..but upon further more info..yeah its a pass I would rather stick to the older Wide 300...for now...this is nice but a bit disappointing for sure..the fact they took away some features that was on the 300 is the deal breaker and they should have added the newer Instax 99 "color features" ..etc etc which makes that one cool....we should all just wait for the WIDE 99 or a Wide EVO!!..that would be worth the wait..haha

Why they didn’t add extra features like double exposure in SQ6, that would be fun with this model.

While I'm glad Instax fans are getting new stuff, it's really disheartening seeing Fujifilm abandon everything else film :(

It works great! Really been enjoying using mine and giving away the shots. Also using it to photograph customers with our stylists after their hair service for a happy client collage

Thankyou Ben (I smashed the subscriber button like an avocado) I've been lurking around your channel, love your work!

The production value/humor of these reviews is ridiculous. Love the passion!

Great review! It's concise and full of personality. Yay bees! 🐝 I was excited to see the camera because I love the look and color. I've had the Mini 70 for a long time and really enjoy it! I'm not familiar with the wide models; this review was helpful in showing what features the Wide 400 has, especially relative to predecessors and other models. It would be great to see more wide models with additional features. The add-on lens seems super handy.

Another great review- thanks Ben!!

Fuji is king of featureless bargain cameras, which are great for getting new people into instant film! However, I am baffled that they still went with a clip-on close-up lens.

Gee you are so talented, wonderful review. Not the camera I was dreaming of but hopefully they will release another with some more features so i can buy one.

Love my wide 300.

SQ1 is the worst Instax camera I’ve had (many photos turn out blurry or overexposed) so I’m really not enjoying a stripped down version of Wide 😭 Sticking to my Wide 300 and hoping for better Square / Wide releases in the future. Mini 99 is ace.

2 cameras in one week that leave power users high and dry. Hopeful Fujifilm and Pentax see it as worthwhile to invest in the community thats keeping them alive

You're so cool dude!! every single video is a masterpiece

It's the wide 400! And the crowd shrugs!

Now THAT'S a scale-focus camera I'm excited for. ...What's Instax?

Sorry but I’m sticking with my Insta wide 300, this camera is a backward step. No flash turn off no exposure compensation. We see what you can do with a mini 99. Why don’t you spend some of that R&D to make a bigger version? no money from Fuji.

Will your arm (or a replica) be available in your merch store? It's a handy accessory!

Oooo I love this format.

Dang now that you’ve put it out there I really hope a Wide 99 is in the works cause it would take all my money lmao

the only instax camera i own is the mini 90, but i'm interested in getting into square or wide. i think it would be interesting (and hopefuly useful for lots of people) to see a video breaking down the full lineup of either square or wide cameras, including the older ones

I was hoping for something a tiny bit closer in terms of features to the astronomically expensive RF70, but as a replacement for the 300 it makes sense, I suppose. My dreams of a reasonably-priced coupled rangefinder with manual controls so I can actually focus and correctly expose the thing remain just that. I have a 200 right now, and I’m more or less certain that the “3m-infinity” setting is actually a 10m setting, with landscapes and other infinitely far things less than sharp, so it’s quite limited in terms of where it performs best. Metering is all over the place as well, I think due to very limited shutter speeds it can pick from, combined with the fixed aperture.

Amazing video, Thank you! also an an English person I appreciate the Colorado explanation! Glad to see fuji doing more lovely stuff with instax, I recently shot some of the circle polaroids and I was so disappointed in how bad the colours are that it made me love my square instax camera all the more. Long live fuji!

This hideous greenish thing makes me love my Wide 500AF also for its looks! 😅

Was really hoping they would release a "mini Evo" type camera but in Wide format.. I really like the idea of the hybrid camera that will shoot and print and it acts as a digital camera, instant camera and printer and can communicate with your phone.

Now if only Spectra could come back… i wish.

What a massive disappointment. I cant believe we waited TEN YEARS for this and got a dumbed down version of the Wide camera. Even the 210 is a far better camera than this. It should have been a Wide version of the Mini 99. Fuji really failed here.

You had me at "certified doinker"... If you want to fiddle with wide, go for Lomography or Mint. If you want point and shoot, this one seems to be right fit, that price point is just sweet!!!

I just bought the 500af

Wow they made it, less slick. Now the lens extension is manual vs the motor driven ones in the older cameras. This looks even more cost reduced than the 300, I wish they would just re-release something like the 500af so people had something mildly less basic. At least the new latch design is an improvement I suppose.

Can you imagine the new Wide AF with manual exposure controls?

eh.. Its okay. I appreciate the fact that its a new camera, and it will bring new people into instant photography (as most beginners prefer to use a new/newer camera over one that is a decade old), though it seems a bit rushed (ironic since it been 10 years since the last release). I expected at least some controls, and more flexibility. For $150 usd, it's definitely price inflated. Id spend, at most, $100 for this thing. Idk, Imma stick to the Lomographlock Wide back. Yea you need a 4x5 camera and lens, but at least I have far more control over things.

not a fan but I am intrigued by the close focusing attachment.

Fuji should have released a remake of the old 500AF. AF, not zone focus. A flash that can be turned off. And more color choice. This isn't much of an update.

my absolute favorite color, i wanted a wide instax a few years ago, might have to get this :O

I think you should review the Lomo’instant Automat next

Its almost like Fuji is trying to make the wide format fail.

nice roundup! Which slaps harder - this or the Lomo’Instant Wide? Thanks!!

The non-built in close up lens is a real deal breaker for me. SO glad they released a new wide model, but there's nothing new to make me upgrade from my 300.

would u make a Video about the moded instanx on ur table : )

It's the George Costanza of the Instant Film World! Hey there Ben! I have a used 300 ($25) with no closeup lens, and it is a very elusive beast to find at a reasonable price, but I do like shooting the 300....

I’m getting it to replace my 300 because of the twist on/off feature and timer. There’s a bit of paranoia in me that it will somehow turn on inside my bag and break. And there has been a few close calls when taking it out of my bag so I’d say my paranoia is justified. Plus, how did the 300 have a tripod mount and not have a timer feature???

fINALLY A NEW WIDE AFTER ALL THOSE YEARS , finally they bring the self timer to the wide format , BUT i think they could be better , interaction with apps, so a new wide like the last more modern mini camera. So, please Fuji, make another one

Wide 99 is a sick rockabilly band

Would be prudent to attach a 15" long lanyard to that closeup lens EEEEEH?

does it still uses 4 double A battery? i already lost two instax wide tue to batery leak =(

I guess BFC does have at least ONE Pentax 17 on hand lol.

I want an Instax Evo Wide

So in ten years they have improved precisely nothing. Nah, I'll pass, and continue using my wide printer with a variety of digital cameras/phones instead.

Seems like with the focus issues, exposure, and framing issues, one might be better off getting the printer... shoot with your phone, know what you're getting prior to print.. that's the route I'll be going.

The camera is a bit disappointing, but a new release in this format means that they're planning to continue selling Instax Wide. Great news for those who use the LomoGraflok back or the higher end Instax cameras from Mint and Lomo

Honestly, I would quickly grab a 300 before they are completely out of stock (if you want a new one). Used one are probably still plenty. 400 honestly is just new for the sake of being “new”…

Camera fine. I just love all the jokes! The jokes on this channel are always so good.

Like I said before. IF we get a "Wide99" I will eat a pack of Polaroid 600 live.

24 hrs waiting for your review.

wish i was a certified doinker 🥺

I still use my 210 tbh.

I quit my Lomo Instant Wide that had boring ejecting film issues in less than 1 year and moved to a Fuji Instax 500AF, that 400 has only one thing interesting, the close up addon that can give interesting short depth of field, i guess it cannot be used on my 500AF ?

What is your actual final verdict though ? I know you mentioned some cons during the video, but it feels like I’m waiting for an overall feeling on the 400. Personally I think its a replacement for the 300 with less features, I can see people searching out the 300 than buying this.

Colorado made this whole video for me. So, can we get a look at it ?

Didn't the current Polaroid company only start after the entire Polaroid manufacturing chain was dismantled? It seems that the Polaroid film of today will never be like the Polaroid film of yesterday. So, Instax seems the only choice for instant film now. Glad that the wide is back. That is the one camera I would consider. I would want there to be an upgraded version with a glass lens, though.

We got new Instax Wide camera before GTA 6 😔👍

Why does the sun show up black on instant film?

does Instax Wide 400 has better image quality than Mini 99?

I'm gonna need you to put out your next video please, mister.

I love the ocean property joke explanation 😂

I like the format, I just don't like any camera Fujifilm makes for it.

Ben: "the camera's operation is quite simple, my darling" Me: "oh ben, you set my heart aflutter."

You got that relistate joke from Bruce Campbell.

They should’ve made this hybrid! A little waste of upgrade

This…is disappointing. It’s so cheap looking/functioning

better if they invest in more film manufacturing to make the wide film cheaper. i feel like they're intentionally choking the supply

The Colorado segment is peak comedy, very B4B

No....its a real dispointment and I use the Instax Wide Printer which I love so I'm not anti Instax - FUJI you have missed a huge opportunity.....

600 one step review when?

All those little touches and I can't turn the flash off

If they'd added the ability to manually control the flash I'd have bought five of them already. Why didn't they include that... not having the ability to manually control the flash takes me back to my mini 8 days where I used to carry around a little seashell that was perfectly shaped and sized for covering up the flash when I knew it would overexpose my image. I don't want to live that life again! I don't trust the manual mode! Aaaargh!!

Crushingly disappointing. This is just the same camera i already own but in a different colour

they just transfer all features from 99 and jobs done, why didnt they know?

Disappointed that Fuji is releasing such useless brick, chunky, bulky with limited manual adjustments... like 'we need to release something, no matter what'..

NO FLASH CONTROL??? It's a get-thrown-out-of-museums machine.

my 210 model is still as usable as this... unfortunately