Independent Artists: How To Promote Your Music

Рет қаралды 367,081

11 жыл бұрын

** Expanded version of this talk here: • How musicians can get ... ** Posting comments asking us to "check you out" will not promote your music but the video has free advice on ways that WILL work.
This talk is from a DIY Masterclass on 3 Dec 2012 hosted by Generator, the UK's leading music development agency as part of Roundhouse 3030 in London.
This is an audio recording of the opening session on "Attracting press, radio and online coverage" presented by Tom Robinson, covering the following topics:
• How do you get your music to press, radio and blogs?
• What goes in a press pack and what are people looking for?
• Physical vs. digital press pack
• Is your track right for the radio?
• Setting realistic expectations
• Release formats -- tracks vs. singles vs. EPs & the pros and cons of physical
• The pros and cons of hiring PR & Plugging specialists
• Developing an online presence -- websites, social networking, SEO & blogs
LINKS MENTIONED IN THIS TALK:
MusicBrainz: freshonthenet.co.uk/musicbrainz
Sending CDs to radio: freshonthenet.co.uk/cds
Cheap .com domains: hover.com
Cheap .co.uk domains: 123-reg.co.uk
Contact Tom Robinson: freshonthenet.co.uk/contact

Пікірлер: 641

@BrandonChawane 8 жыл бұрын

Basic format in no particular order; *Product *Branding *Marketing *Distribution

@lowondavis8080 7 жыл бұрын

People don't buy your song they buy emotion and feeling you put in your song.

@Dubbest 9 жыл бұрын

Being a independent band for the past 6 years on the East Coast Reggae scene, this is some of the best advice I've heard!

@tubbytatemusic 9 жыл бұрын

This is without doubt best, most eloquently expressed advice I've ever been given regarding this subject. Highly Recommended for any musician!

@TomRobinsonMusic 9 жыл бұрын

Thankyou very much indeed for those kind words Tubby - high appreciated

@TomRobinsonMusic 8 жыл бұрын

+Asal Sedaghati yes, you'll find me @freshnet

@villamorsuni3857 7 жыл бұрын

recommended and must share .. for those beginners

@brandonfisher7996 6 жыл бұрын

Tom Robinson best information I've ever seen so far! thank you!

@TheShaanJay 6 жыл бұрын

soundcloud.com/shaan-jay

@AllisonMertenMusician 4 жыл бұрын

Thank you so much for sharing this lecture! Your tips were extremely helpful. What I loved the most about your presentation was when you said that it is most important to focus on your art and having a balanced life. This is absolutely important! Thank you for sharing!

@rtaylor843 10 жыл бұрын

This was probably the most influential KZfaq video I've ever watched and I will definitely take everything from this and apply it

@tubbytatemusic 9 жыл бұрын

Exactly my thoughts! Good luck

@reapthemars8741 6 жыл бұрын

Thanks for this amazing wisdom. I'm an indie artist myself and this is invaluable for me. cheers!!

@rappperchewyd3129 4 жыл бұрын

Cool sounds about right

@eniasofiamusic 8 жыл бұрын

Although this is 'one man's opinion', it is for sure useful and consistent. So thank you for sharing such advice, and I hope you keep posting.

@nickstangomusic3315 8 жыл бұрын

After 40 years of playing, writing and performing music, I think it's about time I promote my music! Nice Find!

@fernandomunguia6799 10 жыл бұрын

A lot of helpful tips. When you said you burst when you don't make music, I laughed because that's exactly how I feel when I don't make music.

@theomaczek 8 жыл бұрын

Thanks a million Tom. This is exactly the kind of advice i've been looking for in order to build my music career. Very interested to see what else you have to offer -Theo

@ngeneedgarofficial 7 жыл бұрын

i am listening to your advice 3 years later and its as if you read the future. i am music promoter and your video is GOLD

@AdamWedd 9 жыл бұрын

Music makers and fellow creatives...This is some of THE best advise out there.

@baileybruketta9444 10 жыл бұрын

I agree heavily with the twitter portion. I found a whole scene and group through twitter, and now i produce with 30 other guys. We promote each other as a group and everyone wins.

@benrupert7862 7 жыл бұрын

Bandwidthboi [yng baja] Can I join?

@AntonyRaineUK 10 жыл бұрын

Highly enlightening! Great someone has taken the time to put out something so thorough, cheers Tom!

@TheBetty8steeles 8 жыл бұрын

Thanks Tom, there are so many small things in this talk that have really helped me, with mental blocks business wise, organisation and creatively. I really appreciated listening to some good no nonsense advice :)

@TomRobinsonMusic 8 жыл бұрын

+Betty Steeles Cheers Betty - so glad you found some helpful stuff in here. Like I say, it's only one man's opinion, not gospel :-)

@dharrell2000 9 жыл бұрын

Too much good information! I will listen over and over and over again, once is not enough

@drillerband 11 жыл бұрын

Stay focused on your music, passion, your art! so true! thanks for taking the time and putting this video up!

@DistilledVision 10 жыл бұрын

i watch this every other week whilst trying to find ways of getting the fantastic acts on our label more exposure - really really helpful good advice THANK YOU

@russellsinclairtunes 11 жыл бұрын

Brilliant - lots of useful stuff, cheers for taking the time to do it

@LowerLoveday 7 жыл бұрын

Wow. Actually got shivers down my spine during that. Possibly the best and most productive hour I've spent in my young musical career, so thank you so much Tom Robinson!

@gtaivxxgang2178 9 жыл бұрын

I pause the video game to take notes lol and really listen to what u had to say, you drop heavy jewels on me thank you for sharing your input was much needed....

@zairwilliams937 8 жыл бұрын

Best youtube video ive ever seen because of how informational as well as motivating it was! Awesome

@Peterhearnemusic 7 жыл бұрын

Tom thank you so much such a brilliant seminar. Truely grateful for your help and wisdom.

@PaulGunnMusic 7 жыл бұрын

Thank you so much Tom. You show thoughtfulness, good analysis, clear delivery and most important.... integrity, in an industry where it is invisible. In short; you are helping others, what a great thing to do with your life! For the record; I booked a PR agent for £7,000 and got one lousy radio interview (BBC regional) , actually the interview itself was very good as you may expect, but not worth the cash. Now with my forthcoming project I have approached another (very well known) who has said "unfortunately we can't promote this", that is integrity and I appreciate it. By the way, how could anyone thumbs down this video..??

@TomRobinsonMusic 7 жыл бұрын

Cheers for those kind words Paul - much appreciated

@jnctre203 7 жыл бұрын

Albsoulty brilliant only just found this! So much useful information! Thanks Tom and thanks for including us in your mixtape a while back 😊

@LizaLavolta 9 жыл бұрын

Thank you from the bottom of my heart Tom! I'm only half way through and have already obtained so much palpable, useful, well explained material to better my career. Thank you for taking the time to offer this in depth informational video!

@kevinohaydotcom6927 10 жыл бұрын

Love it, love it, love it! Especially the ending, so true, I literally am crying here. Thx so much for sharing, I feel inspired!

@cryptofactor 11 жыл бұрын

Probably one of the best videos on music advise I ever heard. listened to it at 5am and will be listening to it over and over again.

@AJLeaver 10 жыл бұрын

One of the most down-to-earth and helpful videos of its kind. Thanks, Tom.

@StaggerHome 6 жыл бұрын

What a brilliant down-to-earth talk here by Tom Robinson! Even five years after the fact, it all still applies to one degree or another (except perhaps for sending out CDs as promo - yet they are still good for selling at gigs along with other merchandise). This should be required listening for anyone who wants to play music professionally. Cheers, Tom!

@TomRobinsonMusic 5 жыл бұрын

Nice one Mark - much appreciated x

@spreadyourtalent 8 жыл бұрын

Solid advice and still valid, even nearly three years later today. Thanks Tom!

@vincentsheehan8611 10 жыл бұрын

This is absolute gold dust Tom. Brilliant advice

@mjdorian7312 10 жыл бұрын

Fantastic video / upload Tom! Really digging the practical approach in the message, and taking notes.

@Bisolamusic 9 жыл бұрын

An absolutely brilliant talk. I never thought I could sit through almost an hour of a youtube upload. Thanks Tom for your really helpful and down to earth advice.

@kept1entertainment 10 жыл бұрын

This is a wealth of knowledge that you have unloaded for the general public and independant artist. Thank you so much for your time and willingness to share!!!!

@graceunderpressuremusic 8 жыл бұрын

I definitely feel like this was not only informative--but emotionally resonating even 3 years after the fact. This was the pep talk I've been looking for. Thank you.

@ChrisMorenoMusic 7 жыл бұрын

This was a really motivating video. I appreciate this man's honesty and realness.

@AndyMort 10 жыл бұрын

Brilliant video, Tom! Massively great message and fantastic use of visuals. You're great.

@LucyZirinsOFFICIAL 11 жыл бұрын

I just wanna say thanks to Tom for this blog. Really really helpful for me as an independent artist about to release my debut album. Great to hear all the advice for attracting the media's attention, I've listened twice! I've even blogged about it to my followers- thankyou!!!

@PlasticDinosaursRoar 10 жыл бұрын

Thanks a lot for this Tom. It's really nice that you put the whole process of promotion into some perspective at the end - I think people often forget to do this when giving advice on "making it". I'm just starting to promote a new band and this info has been invaluable. Cheers!

@jonnyjackmusic 10 жыл бұрын

Thanks for this Tom, great ending. Really enjoying watching/ reading through all your great advice - very helpful to me.

@MayaJonesTheArtist 10 жыл бұрын

changed my life because it strengthened and restructured my innate beliefs in the formula needed to be persistent and focus on what is most important to obtain success.. i thank GOD ive seeen this!

@janvytasek 7 жыл бұрын

That was a brilliant package of sooo valuable info! Thanks for sharing that!

@StephenBBennywood 10 жыл бұрын

Thank you so much for all the information shared here.I will start applying them immediately

@PureAlbanianWarrior 10 жыл бұрын

Was listening and took notes the whole time.

@philmomslim526 6 жыл бұрын

Doeboy Fresh i need those notes.

@AndySonar 8 жыл бұрын

Brilliant, clear, and found on time. Thank you!

@chenenemusic747 7 жыл бұрын

Wow! Thank you so much for this. It was exactly what I needed to hear. Cheers, Chenene

@Nervousagent 8 жыл бұрын

Essential listening for new artists. What a fantastic bloke. Cheers Tom.

@rhettamcbride4991 9 жыл бұрын

Excellent pointers. You just about answered all of the questions I had. Glad I stumbled upon this video.

@badbar12345 9 жыл бұрын

Excellent advice, cant believe im only seeing this now!

@cozycade 9 жыл бұрын

Brilliant! Great tips and I especially cared for the bit at the end about being a rounded individual and following your passion! Really great stuff!

@robertmcgiveron4401 6 жыл бұрын

This was a breath of fresh air THROUGHOUT! Very accessible information

@CrashIslandOfficial 10 жыл бұрын

This needs way over 10,000 views ! I would recommend this to any artist that needs guidance and direction. What a mind blowing speech!

@nixemusicofficial 8 жыл бұрын

Thank you so much for putting this on KZfaq, Tom. So inspiring and informative. Feels like a friendly kick up the bum, if there is such a thing.

@mattsaxton 5 жыл бұрын

Thanks Tom! Great info and thx for sharing, if only everyone was this helpful.

@berlinshoegazer 7 жыл бұрын

I feel so touched by these advices. Can't wait to get out there and do the best I can. Thank you for this powerful speech. - Kenneth (Berlin)

@terrydoyle 8 жыл бұрын

Great video. Some real gems and a fantastic set of information to help get your head round the music biz

@jordiedevlinmcmorrow2417 7 жыл бұрын

Great video but remember everybody that at the end of the day once you enjoy making the music that's all that really matters, if you can successfully describe how you've felt in a song or a poem or any kind of art form then you've made it in my eyes.

@TomRobinsonMusic 7 жыл бұрын

YES!! Completely agreed Jordie - it's all about the music. Not the fame, not the big bucks, not "getting taken seriously" or the number of followers. It's about taking risks and making music that's daring and truthful. Music that's genuinely true to yourself will always be satisfying for its own sake. We all find out soon enough if other people are going like it, and if they do, that's a bonus :-)

@EmmitWilson 11 жыл бұрын

I Have To Say the Last 2 Minutes of this Video Has Changed My Way of looking at Promoting online, and thank you For Reminding us what we are REALLY doing, in the fact that we make music because there is nothing else we cans ee ourselfs doing. so thank you Tom.

@DebsMcCoy 11 жыл бұрын

As always Tom, invaluable advice delivered generously and with buckets of passion. Your closing comments made me fill up! You are an absolute inspiration not only to me but to many musicians up and down the country Tom, selflessly sharing your experiences, providing opportunity and giving encouragement to folks to keep on keeping on. Right......I need a tissue! Thanks Mr R x

@ceiiu2283 9 жыл бұрын

I watched lots of tutorials on music promotion, but I haven't seen any as concise and encompassing as this one. This is a must for anyone who needs to promote their own music.

@gordonturner9251 9 жыл бұрын

What a gem to find on KZfaq. Great presentation, thanks for putting on here. Like you said, anything can be achieved. It's all about how much time and energy you're willing to commit and if that's 100%, then everything else in your life has to be sacrificed. As an individual, you have to decide what you're willing to pay in return for where you want to be. Effort should always be 100%, but time and energy will probably have more longevity and happiness if it's balanced. Good advice, thanks.

@GemstoneHeist 10 жыл бұрын

Great, truthful advice... You have a calming voice for narration as well ;) Thanks for the advice.

@creativetweaking 8 жыл бұрын

BRILLIANT MASTER CLASS!!! Thank you so much Tom.

@jaleantor3720 7 жыл бұрын

Thanks so much for this motivating video Tom, I feel music is mainly what I feel, not so much what I hear, I love your passion xx

@RhythmAddictedState 11 жыл бұрын

This is one of the most inspiring things I've heard. Thank you so much! :D

@TheYangsta7 8 жыл бұрын

This video has changed the way I look at the music industry. Great stuff.

@uk7769 7 жыл бұрын

Wow, best video for independent artists and music creation I've seen. Thank you for this video!!

@GR_BackingTracks 7 жыл бұрын

...this is REALLY good. For the past 6 months, I've listened to a few videos per week on songwriting and music promotion, and THIS is the best thing I've heard so far. Thanks, Mr. Robinson.

@JasJosland 9 жыл бұрын

Thanks for the honesty and the great advice!

@KoriMusic 11 жыл бұрын

This was the best piece of information I've heard about promoting your music, and I've read books and articles. Your voice is captivating and I laughed out loud when you made the "CHECK MY MUSIC OUT!" impressions. Thank you VERY MUCH for this video!

@KawannaButterfly 10 жыл бұрын

Thank you so much! You shared some really sound advice!

@drommedaaris1 9 жыл бұрын

Thanx for your info. So true! Especially the part to live a balanced life with passion.

@dijonstreak 6 жыл бұрын

awesome...full of vitality and sincere..must watch again...thank you !!!!!!!!!

@sonyawebb9966 9 жыл бұрын

This is so incredibly interesting and valuable. Thank you!

@martynellis9392 10 жыл бұрын

Such an inspirational talk, i am in the middle of recording my new album and can not wait to put your advice into practice

@AnimaliTheBand 8 жыл бұрын

Thank you, Tom. This does help clear some things out and get started, and you sure do put a lot of passion into it, which is really motivating! Cheers.

@crizza2000 9 жыл бұрын

This is unquestionably one of the best speeches I've ever listened to about promoting music. Thank you Tom for sharing your years of experience with all of us.

@chrisjohn7350 8 жыл бұрын

This was really worth listening to. Thanks Tom.

@MsMarieParie 8 жыл бұрын

This guy is the real deal. Im glad to see that what i'm going through is normal. I love this guy. I ask the universe to have me cross his way!

@richardmaule3495 9 жыл бұрын

Thanks Tom. I really enjoyed listening to this and am so grateful that you have decided to share all your knowledge. I especially connects with the last bit. Talking about sacrifice focussing on your art but making sure you have a well rounded life. Best wishes, Rich.

@TheSouthmartins 8 жыл бұрын

Great piece of work this Tom and you have a fantastic delivery style and voice. Very helpful for other things I'm involved in :)

@Ronanjack93 9 жыл бұрын

This is brilliant! Thanks a million.

@GavinChappellBates 8 жыл бұрын

Great video Tom. Thanks so much for this. As someone who is feeling a bit stuck and probably been too dragged in to trying to be successful this is a real eye opener.

@groupealafenetre 7 жыл бұрын

Thanks a lot Tom, very valuable information.

@stseantmusic 10 жыл бұрын

Best how to video on you tube about breaking into the music industry! This stuff does come at a cost and my favorite advice out of this is focusing on balance. Its important to be creative but not hypothetically sell your soul and sacrifice relationships and family for the sake of recognition

@CalJonel 11 жыл бұрын

This is just what I needed to hear. Fantastic! Thank you.

@lyricalgypsy 8 жыл бұрын

Still valid and helpful information in 2016, and in the USA. Thank you, Mr. Robinson!

@MyWeighLivingMWL 10 жыл бұрын

Thank you for taking your time out to give your opinion!

@TheYessie08 7 жыл бұрын

Wow. everything you said is sooo true. thank you for this video. really opened my eyes and helped me.

@lamontbrown5637 4 жыл бұрын

I'm a Independent record label call: L!$KI familz, Productionz, inc. ...($)/ we are in Detroit,mi. Working on my Party Album 🌏🔥💯

@EverythingPSPOfficial 10 жыл бұрын

Best advice I've heard so far, taken plenty of notes. Thanks for posting this invaluable information.

@redbloom614 9 жыл бұрын

Thank you very much for creating this video; it is very informative, concise, and helpful. I really appreciate all the work and experience put into this.

@doyle873 8 жыл бұрын

I have very much enjoyed your video, Tom. Loved your candor, regarding the reality of the music business. Thank you so much for sharing your insights...Very well done...all the best to you...Mike