Indie App Teardown - ASO, Strategy, Pricing, Paywalls, and Ads w/ Steve P. Young

Рет қаралды 4,698

Күн бұрын

Steve P. Young from App Masters breaks down my app, Creator View, and gives great advice on ASO strategies, pricing, onboard, paywalls and Apple Search Ads. I walked away from this video with a bunch of improvements I could implement right away, and I bet you will too.
Check out the App Master's KZfaq channel for more great indie dev business strategies and stories:
/ @appmasters
My iOS Dev Courses:
seanallen.teachable.com/
My Source Code:
seanallen.teachable.com/p/sou...
X (Twitter):
Sean Allen - / seanallen_dev
Hired.com:
hired.com/x/1n01g
Book and learning recommendations that help out the channel if you decide to purchase (Affiliate Links):
Mark Moeyken’s SwiftUI Books:
www.bigmountainstudio.com/a/f...
Paul Hudson's Hacking With Swift:
gumroad.com/a/762098803
RocketSim - Enhance Your Xcode Simulator:
gumroad.com/a/51797971/ftvbh
Objc.io Books (Thinking in SwiftUI & Advanced Swift):
gumroad.com/a/656585843
Timestamps:
0:00 - App Masters + Creator View
1:22 - Trial Conversion Rates
2:12 - App Price Reasoning
3:15 - App Store Optimization (ASO) Critique
8:07 - Onboard, Paywall, and Pricing Critique
11:52 - Free Lifetime Offer Ratings Growth Hack
14:29 - Apple Search Ads - Basic
16:20 - Can you be TOO Niche?
18:40 - Competitor Research
#swift #softwaredeveloper #iosdeveloper

Пікірлер: 23

@Sengardisback Ай бұрын

As a small hobby dev I already gave you 5stars on the App Store weeks ago. Love the series about CV. Keep your videos up Sean. Definitely a fan here! best regards from Germany

@user-qx6mx4vz6i Ай бұрын

Thank you guys, excellent episode!

@seanallen Ай бұрын

Glad you liked it!

@vamsi3877 Ай бұрын

Very Helpful Thanks Sean 👏

@seanallen Ай бұрын

Happy to help!

@QkyGamesStudio Ай бұрын

Great video, thanks! In my experience, the Search Ads with Advanced method has very high CPA and CPT values. This method is only for apps with a high value of IAP to cover the campaigns and their high cost. I have a BID of 2.5+; otherwise, I have no impressions.

@seanallen Ай бұрын

I've found the same thing. Advanced ended up being pretty expensive for me.

@TipToeTiger 8 күн бұрын

Great video, thanks for sharing your app numbers. I am just in the process of converting my app into using subscriptions instead of a one time non-consumable. Really need to work on my ASO, as I have the reviews and ratings but my ASO still sucks!

@arjundureja Ай бұрын

This was extremely valuable. Would love to see the outcomes after you incorporate his advice in Creator View

@seanallen Ай бұрын

Creator View has been on the back burner a bit the past few months (released a course, got a new job), but this motivated me to put it at least a little effort on it.

@bobweiram6321 Ай бұрын

P. Young is the P. Diddy of apps.

@chesterman18g Ай бұрын

great video! Inspiring insights. how much paying customers do you have now?

@seanallen Ай бұрын

Not many. Just a little over 20 at the moment

@numb980 Ай бұрын

Big W video

@seanallen Ай бұрын

Glad you liked it

@rkhamilton Ай бұрын

I like your paywall and CTA button. Are you using your own paywall footer or is that the RevenueCatUI one? I'm guessing it's your own code since I don't see a way to pass a Package to the RevenueCat paywall footer. If I'm wrong and you could build that using their UI please let me know. I've used both my own CTA code (calling RevenueCat SKD) and their UI. I'd prefer to use their paywall footer for something that is better tested with edge cases, but I don't see a way to build a really nice paywall like yours where you can show package options a couple of times and send the selected Package to the CTA button footer.

@seanallen 24 күн бұрын

I built the UI of the paywall myself, but I do use the RevenueCat Paywall footer. It takes so much of the logic off your plate. I love it. Admittedly, I wish I could customize the footer view a bit more, but the trade off was worth it to me. And RC is constantly shipping, so I'm betting more footer options or customizations will come soon.