Influencers have changed the ad industry. Now what?

Рет қаралды 22,040

21 күн бұрын

Advertising festival Cannes Lions is launching its first Creator program this year, dedicated to influencers and social media content creators. This move shows how the creator economy has implanted itself in the advertising industry. But just how much?
#CNBC #MarketingMediaMoney #CannesLions #influencermarketing
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Пікірлер: 19

@embryositter 18 күн бұрын

Strange that there are no comments yet.

@Chicago48 15 күн бұрын

Here's one: Not everyone can be a KimK. A lot of failures. And the pressure to always produce content is high.

@Chicago48 15 күн бұрын

What does she mean $10K per "post"?

@kjmok 8 күн бұрын

Lovin' the new thumbnail designer, totally vibing with the new thumbnails.

@maxalli.botanico 17 күн бұрын

Ok but vine came before tiktok and you didn't mention it lol

@creativemindplay 16 күн бұрын

Came and went*

@gilberttello08 5 күн бұрын

✌✌

@kwameadams1140 15 күн бұрын

I really want to share the random things I am interested in. But the whole influencer thing has muddied the water. I just want to make blummin videos. I don’t want to advertise. Sheesh. I want people to talk back with me, and we have a great conversation. But … they will call me an influencer… and I HATE that

@shi3286 11 күн бұрын

as a marketer, I totally feel u. I am myself not interested to be an influencer. however, socmedia is the go to main platform for all kind of businesses. that means for all branding too 😊 so I guess we dont have a choice hahaha. now if we want to build portfolio/personal branding we gotta be active posting on socmedia 😊

@IceVeig 18 күн бұрын

Being a creator went from sharing your passion to monetizing your viewers. Just stop selling us stuff left and right, especially under the guise of unrealistic life expectations. It messes with our heads and our wallets.

@TomNook. 17 күн бұрын

WEF Alert, this one isn't getting suckered into consumerism. Social credit rating -1000.

@docfabz 16 күн бұрын

People need to deinfluence themselves and realize most Influencers are trying to sell you a fantasy and none of it is real. They just make money off of you.

@p3drogil 16 күн бұрын

No one determines the expectations in your life but you. You are always in control.

@eshtatla 16 күн бұрын

Great journalism

@kamaladeyinka40 14 күн бұрын

How dare you? Who doesn’t know unknown P

@PierreSubeh 16 күн бұрын

so many comments, so COOL

@elfuturomio 14 күн бұрын

Fallow the mony not so much influencers as much platform that pick certain topic and style hold back certain opinions and topic they disagree Influencers are just the face the string pullers use

@gordonmarshall7362 10 күн бұрын

The creative content that these influencers use is crap. Boring that I instantly turn off like crap tv spots or bad print How bout getting more creative and original with your posts Maybe your reporting interviews could show original unexpected efforts it would make reporting the better and useful. Stop being lazy and Dig deeper