BBC One’s thoroughly British Christmas trail for 2017 has not only impressed (most of) the nation in the festive spot stakes but also proven the creative prowess of the corporation’s in-house agency.
‘The Supporting Act’ tells the story of a young girl vying for her dad’s attention as she practises a dance routine in the lead-up to her school’s Christmas talent contest. He appears preoccupied with work throughout most of the film, however when a bout of stage fright gets the better of his daughter on the big day, he reveals he’s learnt the entire routine when he helps her recall the steps from the back of the hall.
Devised by BBC Creative, the two-minute trail’s truly human story and on-brand spirit of ‘oneness’ has seen it garner much praise from the public. The positive reception is no doubt a relief for the BBC, given that the in-house shop took up the festive mantle from Rainey Kelly Campbell Roalfe/Y&R (now Y&R London).
Following the footsteps of the heritage creative shop wasn’t a task the trail’s creative team, led by Amar Marwaha and Arvid Härnqvist, took lightly.
“It was a chance to start afresh, a chance for BBC Creative to put a flag in the ground,” said Härnqvist. “The fact it’s done this well makes us proud to work for BBC Creative. It’s the first really big thing out of the blocks and it’s just the starting point of the journey that we’re on.”
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