Elmar Mock is the co-inventor of the Swatch-watch, the father of more than 170 patent families, the founder of Swiss solutions powerhouse Creaholic which proves that there’s an undercurrent of beautiful craziness and exceptional innovativeness running through the alps and he recently became the co-author of the amazing book “The Innovation Factory”.
Guenther Dobrauz-Saldapenna discusses with him what marks a true innovator, what the true story behind the invention and success of the Swatch was, how the human interface with technology will be a critical debate and how to build an innovation factory as part of the “Appetite For Discruption” video series.
Get ready to hear the real story behind the Swatch, learn what makes a true innovator, how to build a culture of innovation - an innovation factory - and experience the wisdom of a true inventor-philosopher.