These comments are hilarious. If it’s Glock content: “Glock doesn’t innovate, they suck”. If it’s Sig content: “Sig sucks they innovate too much.”

Props to you James for actually asking some not soft-ball questions. I dont think the answer changed my opinion of sig much, but I do appreciate them being asked all the same.

Wow. His answer to the beta testing question pretty much assured I will never buy another Sig product again. "The military doesn't complain so the peons are just Sig haters." Well, Ron, I waited for two years to buy a 365. In the first 100 rounds it tried to eat its own barrel. Front portion of the chamber was making contact with the inside of the front of the slide. Two divots on either side and metal shavings all inside the slide. Being a software product EVP (and a life long quality control professional,) I understand that no process is perfect. So I sent the pistol back to Sig to make it right. Your people sent it back to me with a note saying "works as designed, it has self fitting barrel." I now understand why they felt comfortable showing such utter disregard for a customer. They are following your lead. If any of my support folks had responded to one of our clients like that I would have shown them the door personally. The fish rots from the head.

Reminds me of Todd Howard and Fallout 76: "It just works." 😂

I worked for Kimber when Ron was CEO over there. He destroyed that companies quality and work ethic. He's doing the exact same thing at Sig. I don't get on KZfaq to talk trash all the time but in this case I'll make an exception. This man is a world-class scumbag.

Still not buying

CEOs are only going to say positive things about their company. Let’s interview the disgruntled QC director and see what grievances he wants to air.

sig doesn't care about civilians. they only care about big major contracts. Not to mention they have probably had the most law suits i have ever seen. Old sig kicked ass this sig sucks ass

When he was asked about using customers for beta testing it reminded me when Lois was running for office and her only answer to the questions was 9/11

I own a few Sig products, but the company is shadier that rainforest canopy

Classic CEO talk lol.

SIG.....responsible for single handedly turning every ex SOF veteran into a paid spokesman. And also for putting out 20 versions of the same model. Changing the model so much that its arguably not the same model anymore.

Saying the military of world cares more about the soldier and not $$$ made me laugh.

James, pleasr interview Brugger Again. This was a little sad, and a lot of anoying.

This guy dodges questions better than a politician. Masterful job dodging beta tester question. Guess I’m a “vulture” because I don’t trust your 320

So basically he blames “haters” for 100% of any issues Sig has.

Why would they carry it? Because it’s issued and authorized. Most agencies don’t offer much of a choice.

No one said sig should not innovate, but products should be functional and SAFE before come to the market, don’t treat the consumer as the beta testers. Also, own up the problem, do recalls not “voluntary upgrades”. Until then, they can keep their shit, I will keep my money.

Michael Rapaport is now the CEO of Sig? What the hell?!?!

Respect to James for the beta tester question

Once again they refuse accountability

Didnt answer any question without sales and $$ as the reason. Anything negative related to haters...sad

Best wishes to Sig and though innovation and cutting edge is cool, I value how a company thinks and deals with the small guy and how forthcoming and honest they are. Call me unconvinced for now.

Although the P365X is my favorite concealed carry weapon and it's one of my most reliable handguns. I am so glad to see James Reeves bring up the beta testing question to Sig Because I wanted to hear his response He still never really answered the P320 debacle. But this was a great interview

Fantastic questions, James. I’m far from an Sig hater, I own a P365X, a MK25 and an actual military contract M18. But man, his answers were pretty crummy. He said exactly what Dead Air did with their giant Sierra-5 crumbling baffle CS fiasco, which lost so many customers: 1. “Everyone’s just a hater because we’re #1, they’re just hating to hate.” - No. Having genuine questions about QC and safety concerns is very valid. Even if you’ve had every court case dismissed. People shouldn’t have to watch Sig Mechanic to third party channels to see why the P320 is or isn’t safe. They need to tackle it head on. 2. “If we were so bad, why have we sold so many units to various police and military units??” - I don’t care how many people own something, how many contacts you have, etc. That’s pure Bandwagon Effect cognitive bias and it was a total bullshit answer to the P320 series handgun issue. I remember first owning a Glock when many police departments were first fielding them. Glock was being sued left and right. But Glock did *so much* to show people how all of the internal safeties worked, how it was impossible for the firearm to go off on its own, etc. They even focused their marketing team towards the three point “Safe Action” of the design. And it worked. They made it very easy to see that it was often poorly trained LEO’s shooting themselves. I have yet to see any official Sig released video that details these safeties, besides an unlisted Sig Armorer course video on the P320. People have to watch Sig Mechanic and other third party sources to find out how the design even works. Wtf. I feel that doing this just makes people even more angry or reaffirms their prior beliefs. Hate to see it. They really should focus part of their marketing budget towards marketing their own firearm’s safety features, like Glock did with marketing their famous Safe Action system. I absolutely love my M18 with its Romeo M17 optic and Brouwer 1811 grip. But I actually carry my P365X or Glock 19X, specifically because I don’t want to worry about the handgun stuffed in my pants. After watching so many videos, my conclusion is that a P320 is safe - but it’s as safe as carrying a cocked and unlocked 1911. IMO, it requires a safety. This isn’t a deal breaker for me as I’m already very used to flipping off safeties on my 2011’s. But still. I just don’t want to even think about it, should I need to draw my handgun. I think that safety lever is exactly why the U.S. Army, Marines and foreign militaries haven’t had any issues with their M17’s and M18’s going off - even when being used with light bearing holsters. Thanks for reading my TedTalk.

Sigs "quality" has gone to the crapper in the last decade.

Good ole sig. the Boeing of the gun world. You’ll never get a dime from me. I value the safety of my family too much.

Typical executive speak. Asks questions about the p320 and he answers with a different gun. The p320 and the m17 m18 are not the same. One big difference the m series has physical safeties. Throw a physical safety on a p320 and all the issues go away. None of the lawsuits are over a p320 with a safety.

I don't like equating innovation with unfinished products. You can innovate but also properly test a product before releasing it. The 365 is great but I held off for 3 years before I bought one because I didn't want to buy a half baked gun as my carry piece. I'll never buy a new SIG at launch. They've had too many problems on release and it doesn't seem like they are in a hurry to change.

These sig commercials are getting old.

"The 365 has so much spectrum" Couldn't have said it better myself

Sig is a business and Ron is a businessman. Their existence is to sell their product to make money. My guess is the deciding people have set a pipeline of new products/models and all the worker bees have to meet their quota before the deadline of release. There are small teams in charge of specific projects that design whatever they are told to and have to pass it on to the next team for prototyping, testing, finalizing and production. Maybe they send test units off to departments, KZfaqrs, agencies or military guys, but there is a fixed time for the whole process. It doesn’t matter if there is 6 months for testing or 6 days, it was tested by such and such and any input or fixes will be done in production. They always seem to do batch runs making sure the whole run is sold before making a new run. They also have other products taking up the production equipment which can delay follow up runs. It is all time and money focused. If they don’t sell enough, they won’t make more, and move on to the next phase of either canceling the product line or jumping to the refreshed model. This is how Sig is able to make so many new models (innovation) and apply input from the civi/mil market. My thoughts on the P320 and quality are that the problems mainly stem from the materials used. The grip frame is thin molded polymer and with the vast variety of grip frame types left a lot of room for error. I am guessing they over used they molds and pumped them out faster than they should. I also believe that the FCU is difficult to mass replicate accurately as it is a stamping that gets welded, machined and the rails folded. If you have ever swapped slides and grip frames between a single FCU you will know what I mean. A premium p320 will have a fully milled FCU, and just my preference, longer front rails. With all that said, I don’t know anything and have never had a problem with over 1,000 rounds through multiple slides and grip frames on a P320.

Why don't they post their MSRPs on the website?

Well sigs quality control has gone down in the past few years, they need to focus on quality over anything else.

Does Ron have dual citizenship?

Their poor QC has run that brand into the ground. You couldn't pay me to use an Exeter Sig.

"What do you have to say about people being critical about some of your products that don't work as intended?" "There's always vultures out there who wanna shit on the big guy. Our clients wouldn't carry them if they didn't work."

BIG disagree (your nose is a little brown James). ANY of the classic line SIG's are WAY better than the P365 in terms of quality and workmanship. The DA/SA triggers in those pistols are tough to beat!

I’ve owned Sigs for 30 years now. I think Sig has done a great job with innovation lately. I do think they are trying to be all things to all people and that the focus on quality has suffered as a result. Sadly this guys answer to a problems with the P320 are ruining Sigs reputation. I don’t think Dig knew about problems with the P320 before they released it, but I think once the word started getting out about problems they really screwed the pooch. Owning up to your problems is a HUGE determining factor in how much people will trust your product. Sig still does a great job with MOST of their products, but it’s time to focus on being the very best on a few people platforms, not all things to all people with mediocre results.

should have asked him why they make changes to their designs without clearly designating them

James, damn good interview and questioning! 👍

Pro tip: buy new Sig stuff the same way I buy new medications. Simply wait 10 years for all the problems and side-effects to shake out, then consider spending your hard-earned cash.

James rocking the pants for this interview…good thing because it was the only way to conceal his balls. Thanks for having a pair James and ACTUALLY asking substantive questions!

A little hubris showing, but some of it is deserved. Loved this interview, just like Beretta, CZ, etc. now let’s hear from Big Daddy in Austria

Meh. I don't think there was anything particularly interesting. Mostly just corporate fluff. Maybe you can do a video on the anti drone systems. That'd be cool.

Can't wait for the Hi-Point CEO interview, James

James: have you thought about slapping a 365 on a drone? 👌

Of course the CEO didn’t acknowledge they use the public to test their products and hides behind their military contracts that aren’t fishy at all

Great interview! Great job!

Sig has 3300 employees? Wow what a crazy coincidence

Sig is the new Colt and we all know how that ended.

Siggers keep moving. This is a Glock neighborhood!

So the Country of Mexico is suing US gun manufacturers because their citizens cant behave. Sig is not included in the lawsuit. Is it because Sig provides weapons for a foreign military? Doesnt Sig have a contract to supply weapons to the Mexican Military aka the Cartels?

Typical politician

Good on James for asking some tough questions but a shame the CEO gave the most used car salesmen responses

Love the variety that TFBTV brings to the table. Always great content

Love my M18. SIG makes awesome guns.

Ron’s response to the question about the P320’s problems is the nail in the coffin for me. The immediate statement “This world is surrounded by a lot of vultures.” ( 10:12 ) just shows the inability to take responsibility. after a statement like that I can’t justify putting any trust in a striker fired Sig pistol for the foreseeable future. It would have been a much better move for him to talk about the issues that the P320 platform faced and the solutions that they have implemented, rather than just insulting his customers. I’m not a Sig hater, I own multiple Romeo optics and I have had multiple great experiences with their customer service people, which is a lot to ask from a large gun manufacturer today. I just don’t see a reason to carry a pistol with a known history of safety issues, that is made by a company which is unable to provide adequate explanation. As CEO, Ron Cohen is the voice of Sig Sauer and as of now, the company’s official statement on the P320 controversy is a flippant non-answer.

I owned a few sigs, the 226 and p365 variants are their current best handguns, i believe the new fuse will replace the p320, maybe a fuse xl with a longer barrel and bigger mag capacity, the 2nd gen mcx is very good no experience with new mcx, i own a 300 rattler and its my bedside gun

Tell him to stop paying anti 2a Tim Kennedy

James, did you ask him why he turned SIG's QC department into absolute shit?

James, excellent questions and they “fit” the interviewer and the guest.

Heck of an interview. Nice work by all. 👊🏻 There’s a fuse on my nightstand as I type this, my Glock 45 is in the drawer. I feel like I’m cheating but I’m allowing it.

So how much did general Miller cost?

nice interview. i dont think the guy came off terrible. im grouchy about my new rusted p365 though and this didnt change that

I appreciate James asking hard questions

I miss the real sig, western european gun companies have their issues with American consumer disconnect, but in the relatively short time since Sig became a basically US only operation they've adopted all the issues big American gun companies have.

Nice interview, Thanks.

@jamesreeves Nice job! I wasn’t expecting you to ask that P320 question. Overall, great interview.

Cool video thanks 🙏🏻

Jesus H. The cop out answers on the problems with the P320 specifically and other issues generally. The P320 explodes to the point that SIG just lost a lawsuit, not to mention the Mil models of the M17 and 18 with irons and optics flying off regularly.

lets be honest. That x-ten had a huge number of QC issues.

Not to be rude, but there's something about Ron Cohen that rubs the me wrong way.

Where TF are the 550 series rifles?

I wonder if there are many folks in the comments that remember the days of Glocks Ka-Boom issues? Early Glock days people hated Glock. Folks loved to point to the issues with Glocks ka-booming. GlockTalk had dozens of threads at any given time talking about it. Seems Glock survived and it was a miniscule issue. I suspect the same is true of Sig. Couple .000001% issues blown out of proportion on the interwebs.

I love my 365 X-macro comp! Best carry gun ever.

Great interview james. This guy's answer to every question is ridiculous. Drop safe issues should have been addressed. It wasn't a small sample.

Please make the M-lok bayonet mount available in Europe. I can't find it anywhere. 🙏 @James: You wouldn't mind bringing a few over on your next trip? 😉

Say what you will about the 320 launch (it was bad). Sig continues to innovate and push forward. They don't do dumb shi* like release 8-10 round versions of their gun because they are afraid of models competing with each other 🙄 forcing their consumers to use 3rd party components. And they listen to their customers. I completely agree with James.. the 365 platform is the best handgun on the market, let alone that sig makes.

Nothing wrong with P320s but embarassed officers who ND'd

10 mins in and I can’t stomach anymore of this obviously, lying shill!! Just like I thought, says WHATEVER to get to the next question!! Absolutely nothing genuine.

5:20 asking the question about Sig using customers as beta testers was wrong James. It should have been using customers as "FINAL" product testers. SIGS answer seemed to be "Military, military, military says is good, you guys are just haters.

The rolling updates is more like car manufacturers - yearly model updates and sometimes mid-year updates. Nobody complains about that.

Few 1000 through my M18 with no issues and I loooove my 226. That's really all that matters to me.

Good interview James, you’re gonna a lot of hate from people, but i think you walked a good line from getting hard questions in without coming off as attacking sig. some people need to grow up and stop hoping for a reality tv fight with every sig interview

AWESOME!!!! Now ask why they made Tim “my rights, not yours” Kennedy their new face of Sig!??? Haha 😂🤮👎

I have sold so many Sigs in the last 3 years due to all of the features that Sig has over the competition.

What a great interview, James. This is one of my most favorite interviews on You Tube regarding bang-bangs, if not THE most favorite. Kudos, my friend. Damn fine stuff!

He basically said safety doesn't really matter because we have all these militaries and police adopting our products so they may not be the safest but if the military or police are adopting them then who cares it's okay

Yeah he didn’t really answer the 320 question…

I love my P320!

Sig sucks

Yeah. Seen 1 too many negligent discharge Sig videos. I cannot put one on my wife’s abdomen

James, this was a great interview. Ron seemed to be very straightforward, even chatty. Good job with the interview.

Most importantly they go boom without you even pulling the trigger.

Funny how the LE OFCS. Had negligent discharge and blamed SIG smh

This guy looks shady

CEO of cringe. Ew.

Great interview questions and delivery James!

You did *not* pull any punches with your questions. But you also did not make this a hostile interrogation, and kept it very respectful. Great interview, James.