I hope you enjoyed the video! If you did, then here's another video of me designing a brand identity in 5 hours! kzfaq.info/get/bejne/ittxf9OjqtrbdYk.html

I miss the days where AI stood for Adobe Illustrator

Logo design has always been a big part of the design services I offer. Just the past month I have had three small business clients send me logo examples that "they did themselves" using MidJourney and wanted me to just "fix" their choices. With one of those clients, I initially offered them a couple fairly refined designs up front as a starting point and they came back with 20 MidJourney examples they liked better. I don't see any way to compete as this takes hold (and shortly they will probably offer AI generated vector logo sets of choices!). While A.I. has been helping me as a designer in the short term, the writing is on the wall as far as the bulk of logo design.

Everyone here seems really optimistic about AI not taking over design jobs, mostly because of things that AI can't do right now, forgetting how quickly AI can be improved and learn to do what it couldn't do before. I believe that, eventually, AI will be able to do ANYTHING, and it will get easier and easier for us to tell it what to do and get the exact results we want. It may not get there in the next 5-10 years, but you can be damn sure it will happen eventually.

I’m scared of AI since I’m in college rn learning about design and spending a ton to do so, and if it isn’t worth it then I’m screwed

Game AI programmer here, with some background in ML technic. I use to say the same thing about AI doing the same thing as the human does to generate new art, but a writer with a law degree made me change my mind about the whole thing, and made me switch my stance to 'yes it is indeed theft'. The main argument is that it is a machine and not a human who is doing the analysis, and the machine is own by a company who is making profit out of it. The only intellectual property these company are entitled to is the source code of the AI, but that code is useless unless it can analyze thousands of different images, all of which is own by different artist. Effectively, the AI only work with the intellectual property of people who do not work for that company. Now does that solve the issue in the long run ? Not really, because these company can still hire artist to feed the machine data and then we come back to the same thing as today. But essentially, what midjourney and OpenAI is doing is theft right now. ChatGPT work because of the hundreds of article it analyze from the internet, none of it written by people who work directly for OpenAI. Their algorithm is useless without it, and they make profit out of other people hard work. Same thing can be said about midjourney.

Its killing it the same way HDR killed photography for a few years where every amateur thought they had to use it turned up to 11. Once the novelty wears off and people get sick of all the similar midjourney images, real design and skill will still be left. Anyone can type an idea into AI but you still need skill to do anything useful with it, or god forbid actually "edit" it.

I've been designing books for 20 years, if AI can design a book to a high standard then I have a problem. But it doesn't end there. Adobe will have a massive problem because who will need Adobe Creative Suite when/if AI can do everything in Creative Suite. I imagine that's why, when announcing Firefly, Adobe emphasised AI won't replace the designer and they'll steer their company in that direction. The next few years will be interesting. Thanks for an interesting watch!

I think graphic design will still exist as a job for awhile, but only for really big brands. And one designer will do the work of multiple existing titles today. So a "graphic designer" will be a 3D modeler, web designer, logo designer, etc all at once with the help of AI

I just saw a documentary film with an expert in the field of AI. And he said that the knowledge with which AI makes itself smarter is happening very fast and will go even faster the more years will pass.Within 10 to 20 years, he predicts that AI will be up to 100,000 times smarter than the average human. I have to work at least 30 more years until I can go on retirement. So yes, I fear for my job as a graphic designer!

As an illustrator I am busier than ever. AI can come up with some pretty interesting and amazing visuals, but if you have something specific in mind then you have to really work hard to communicate to it exactly what you want. It lacks the experience that a human illustrator has. That said, it can be useful when you are looking for some ideas, or if you just want it to generate some reference images or some color palate, composition, textures, thumbnail ideas, etc. I have even been able to coax it, after hours of prompting, to generate some pretty good foundations which I can then use as a basis to paint on top of. It's sort of like working with an intern. They bring some of their own ideas to the table, but at the end of the day their job is to work with you to help you create your own unique vision.

I think a bit part of the missing debate is commodification. Perhaps an AI uses a similar process to create art as a human does, but there is no human labour involved - a non-artist profits financially from knowledge production that they have not contributed to or put effort into

Honestly for me the main problem is the capitalism, its an amazing tool that could be used to enhance and make our lives easier, but in reality it will be used by big companies to replace artists and not pay them, i dont care if ai use a similar way of 'creating' than human artists, we need to work to survive and they are trying to take it from us, thats why its so important to regulate It as soon as possible

Gonna be some sweet karma when AI replaces the very programmers who created it and caused the rest of us to lose our jobs

Yes and not just graphic design all creative industries. The people who hire creatives don’t give a toss about being creative they only care about money and if they can save a few dollars using ai instead of hiring you, you damn well know they will. Chatgpt and midjourney are already putting people out of work and it’s only going to get worse

I work as a graphic designer for a company and the photoshop AI tool is used on a daily basis by all of us designers, for removing unwanted objects from images in second s

My gripe with AI is the number of people using it to call themselves 'artists' or 'designers' or 'writers' because theyve been told they can make X amount of money by putting a few words into a prompt box. Easy. They dont have to be creative, or put in the time or training to know what they're doing. No consistency or professionalism. Just look at the cases of AI producing 'art' with the original artist's signature or copyright still on it! Unfortunately i think the trend is here to stay but i hope more regulation comes in so the real creatives dont have to jump through so many hoops to be seen or stop their work from being stolen.

In think the harm of AI is that customers use it as a cheap and okayish alternative to human designers. The quality of creative work is devalued when mediocre becomes the new good. But we get a lot of great tools in all fields. As you said, AI is just part of the development.

As far as i could remeber i always wanted to be a designer. I tried a lot of jobs but only design was something to give me motivation to grown and live a life. Now almost 30 percent of designers are replaced. What a truly wonderful purpose of AI, to take jobs from people and ruin their lives

There will always be a gap between those who are trained in design and those whose are not. Therefore AI will not replace designers as an average user will not have the knowledge to use AI to create what is considered as a good design, its like canva, there will always be limitations as to how far the non designer user can go. For example, commercially can someone claim the copyright to a design that they only gave a prompt for and did not literally make it themselves, i don’t think so. 😅

Thank you so much @Will Paterson. I have recently started learning graphic designing and your videos help me so very much. I am a newbie but a great mentor/guru like you is really an asset in many ways. So thank you once again. Just keep up the good word and stay blessed always.

An aspect that always seems to be forgotten in this discussion is that AI itself has no "intent".

Will, I plan to major in graphic design for uni next year, and every uni website I look at has a degree that leads to graphic design under a different name- fine arts, studio arts, design, and so on- could you help and explain what I should be looking for when trying to find a degree that can put me on the graphic design career path?

As humans we weirdly pat ourselves on the back with being creative and believe that's something that cannot be replicated. But like you've said, creativity is just the combination of multiple ideas and generating something "unique" from the inspiration. Unfortunately ai can take inspiration from thousands of examples in a few seconds and do exactly that. At the moment it's clunky and doesn't really get it right, but it's only a matter of time before it does.

Even though my skills are close to Ai to the point people mistake my art for ai they would choose ai over me for cost effective reasons

I personally think that AI will run its course and I feel like if someone is really passionate about creating Animations, 3D models, ECT... will be able to keep doing their own thing and co-exist and adapt to AI. Because really when you look deeper into how most of the AI tools work you will start to realize, we have been doing almost the same exact thing for so long. AI is just still improving on certain things. This is just my opinion though! :D

Graphic design and advertising are DOOMED. We are just seeing the beginning of what AI is capable of. As it gets more and more powerful and automated it will completely wipe everyone out especially considering the mediocre, boring, copycat content being put out now. Humans don't stand a chance. Sorry but that's the truth.

I think it will be hard for ai to replace graphic designers because for almost every logo there is some emotional aspects in it that an ai won’t be able to induce. Just my opinion.

There is no objective measure of what 'good' design is- as a painter I have been outcompeted by people who I would regard as 'visually illiterate' in terms of their grasp of even basic aesthetic values, let alone good design principles- but people still purchased their work- why? Because it was hanging in a gallery and the owner told them it was art- and that was enough. Consider the following scenario- I knew of an art gallery that sold works for thousands ( not mine, sadly) and this gallary happened to be quite near to a site where each saterday morning people would park up their cars and sell their household junk for giveaway prices ( In the UK we call these events 'boot fairs'.) It occurred to me one day that if I took one of those expensive paintings from that gallery , walked a short way to that site and offered that same painting for sale, it's price would have dropped by 99%- even the kind of people who would be happy to buy that painting in the gallery for full price would not be willing to pay even a reasonable fraction of that price if it were offerd for sale in the boot fair. The painting had not changed- only the context in which it stood. That's when I realised that I was not selling Art, I was selling a mythology- the idea of art. The value of a given instance of art or design is largely determined by the cultural myths surrounding it's creation and sale. Basically there are two competing mythologies in play here- the first is the mystique of the trained human professional designer, the second the mystique of 'artificial intelligence' the shiney new kid on the block of graphic design- the fate of human designers will largely rest upon which one of these mythologies proves the most appealing to the market. The real danger that AI poses to all sorts of professionalls is not that it will do their jobs better or even that it will undercut their prices- its that the Mythology of 'AI' will prove so appealing and compelling to their clients that those clients may well accept linferior products or services because they feel that using this quasi magical 'artificial intelligence' is what they should be doing in order to be correctly aligned with the mood of the times- they may even be afraid not to use AI because this may make them look fearful and overcautious in their approach to innovation. Narrative is the driver of almost all human behaviors, and I fear that as mere humans our narrative may not be sufficiantly compelling to hold the line against the new generation of AI powered storytellers- the very opacity of AI's internal workings and the essential mystery of how it comes to do the things it does should be a weakness, a point of attack that we humans might levearge in our upcoming battle- but in terms of narrative what could be more appealing than a magical black box that both does your bidding but also adds in surprises of it's own creation?

I am a 3D artist and have been for 15 years and I don't feel remotely threatened by the rise of AI tools. At the end of the day, AI can and never will replace the human creative mind. We all know whether the art from is 2D or 3D, it cannot be randomnly generated. There are nuances (and painful clients) AI will never be able to manage/appease. Don't worry. Look at AI as a cool tool, not a replacement of artists.

The problem with comparing human creativity with ai process (whether you think they're the same or not), is the scale, the argument fails when you realise that is not a single person using your work as a reference and one day that person might become competition, it is a billion dollar company. I also find it curious how those who have this optmistic view of ai say it is the tool that will do the heavy lifiting while we humans are free to do what we "love" but all I see is ai drawing, singing and writing while the heavy labour remains untouched =/

It’s great to hear a more balanced and refined opinion from you on AI, Will. I appreciate the research you’ve done and the growth you’ve shown.

The corporation will replace humans in a heartbeat as soon as they realize they don't have to pay living rates to artists anymore. AI not only streamlines a process, like scanning instead of stats, it does the entire job.

Great video. Stuff like this has been happening for ages. We adapt and move on.

My team and ALL of my clients have let their graphic design DEPARTMENT go. Less than a 4th of our budget goes to freelancers who are bidding for the lowest dollar. I do not say this as doom and gloom. I say this as delivering the reality that no youtuber would ever say on a video (yet). It is time to specialize in something different.

Awesome video! 🎉

So what do you think about the graphic designer whether you lose your job or not؟

I have been struggle that when I go to my screen to make something, my mind got blanked. however I had searched a lot before I going to my screen, but still I got blanked. How to solve this question. and also I want to know the types of popular different art styles of graphic design, so that we can think on that direction.

And this is why I tell everyone not to get comfortable because you will become irrelevant. Try new things and accept change. Because that change is inevitable

Any updates on this? Firefly v2 and Midjourney v6 have been now out for a some time and they can produce pretty nice photographic images or graphic art, but when you actually want to get some design work done in a professional manner, with high resolution output and no mistakes in them, they still suck really bad, make ton of mistakes and thus can only be considered as assistive tools in the overall design workflow.

It might kill behance and other websites that are used to share proyects as this are mined for AI sampling. Other than that. Smart AI will be just as likely to land a bettet prrsentation as a skilled artist

On its own? No. In combination with the growing number of bad companies, bosses, managers etc who want quick and cheap, don't respect the designer and will happily exploit them becuse it's such a saturated market of people willing to do anything to make it? Certainly since covid - in my experience where I am in the UK and in my particular sector - I've noticed a growing trend in the number of such poor / cheap types. Then yeah, it could be a problem.

I think AI will improve the design industry it would help designers get ideas

This is also mainly a problem in countries where there are not yet too many laws for AI generated content. Luckily in the US and a few other countries AI generated content cannot be protected under copyright or possibly be trademarked so in those countries graphic design companies are luckily still forced to rely on human designers! :)

Another thing that AI is really useful for is creating perfectly tillable textures for 3D texturing which was previously almost impossible with many texture types.

AI will absolutely transform the industry. As well as everything else.

AI isn't sentient and Human sentience is what i think makes creativity authentic. Human graphic design will be better because of such sentience. A human can understand someone's desire for a specific design whereas AI can't. AI doesn't understand when someone creates "The feel of" or "The vibe of" something whereas humans know what that means.

AI will transform the industry, just as the introduction of the Mac and Adobe did in the mid 80s, when it displaced pasteup artists... Suddenly skills like ruling with a Rapidograph, cutting rubylith, and making photostats were obsolete. The hi-end design jobs will still be fine, but the lower level designer jobs who work for small companies were cost is always the main concern will be the ones who will be most effected, as AI will be faster and cheaper for a lot of "Boiler Plate" type projects.

Yes, Ai won't replace the artist but it will replace the job of an artist with a prompt specialist. Take it or Leave it! I've always wanted to learn art and hopefully make a career out if it. But with the rise of Ai, I might just take art as an hobby. A large percent of humans care about only results regardless of the process used to achieve it. This is onr reason why i believe companies will replace the human with a machine to get the job done faster

ct the graphic design industry. As technology continues to advance, it's important for us designers to adapt and embrace the changes that AI brings. Let's dive into this fascinating topic together!

I wouldn't invite the it's like us take. It's math, weights and biases. Until it could think for itself and make creative decisions I'm still taking it as mashup of other people's work. It's one thing to imagine something in your head (or even come up with a thought, as someone with aphantasia I know an image in your head isn't all you need) and another to put it on paper and create it. AI "art" is just thoughts, some cool thoughts but just thoughts, not someone's art

I completely agree that AI isn't unethical in using original work for a model, which is identical in many ways to the way we, as human designers, gain inspiration from others work. It's in HOW you use it, not just that it's being used, that makes it unethical.

One of the best videos on A.I in the context of The Creative Industry. Thank you so much for the video, at least hope is still alive 😂

Senior roles will not be replaced, junior roles will disappear. now the problem would be there would be NO juniors left to replace the seniors when they retire, which might come back to bite us in the ass. When all the new graphics that come out will all look like the same slop, we'd start to probably think this was a bad idea. like how mass produced flimsy nonsense started replacing the hardcrafted and sturdy appliances of the past, we'd start to wonder maybe we made a mistake somewhere.

AI is there to help. You have to learn how to use it to so it benefits you. Some people will lose their jobs yes but that's how the world works, Robots came and factory workers were laid off. As a graphic designer who is capable of using nearly any software, I support AI. Since AI I have stopped paying for stock images and create them myself. AI cannot communicate with my clients who have no background in design or prompt engineering, therefore I will not lose my job as I´ll always be a step ahead

*Great video!*

Quality video again will!

I was wondering what the term was for people that were afraid of technological advancement and I found it here. It’s both scary but exciting to see AI being used. Overall we’ll have to use it in whatever industry we go into

Yes but as it is with everything, you got to see the thin boarder between: AI helps / and AI does the job without much of my help. And this goes piece by piece.

I don't need to avoid copyright on my sountracks images anymore.

clients are already saying.... "that's so expensive isn't it cheaper using AI"... the future is grim for creatives and people that do data entry.... and no it's not going to create "other jobs".... why because AI will build the solution as soon as it recognizes each problem it creates.... and the Prompts will become easier than ever you'll be using natural language soon and AI will know better than you what you want....

One thing is for certain, Companies don't want problems solved in a creative way. They just want them solved.

Hi will. I am your new subscriber 😊

AI is to the intellectual worker what the engine is to the physical laborer. BTW AI wouldn't have been able to create my logo.

AI will be the end of humanity eventually, We wont see it but we will experience the all kind of negative effects of it during our life time.

I am a graphics deaigner.. doing this work..like 2 years now.. all i know, AI can't replace us. AI is a tool which makes our easy and less time comsuming.. However, AI don't know anything about details and overall composition.. all we can do is Adopt the AI..

do what u love to do and see what happens loved that❤

Ai is going to be like the Ipod it's just a tool. It's not going to replace how to communicate or create something that's going to make a mood of emotions.

I don't think graphic designer can be totally replaced by AI. However, if one day AI is really that good such that it can replace human graphic designer, it's just advancement of technology which is not a bad thing.

Love from India..❤️❤️❤️❤️❤️

I thought you were going to talk about Adobe Illustrator at first 😅😅

That's cool, but can we make it pop? AI: explodes

I dont think AI will replace designers. Just look at the history of work that designers have done, it's incredible and without AI. Theres a lot of techniques that can still be explored without AI, and plus AI is not authentic imo.

Sometimes AI is like a rough drawing, a littlemore advanced and approximately accurate

The A. I wouldn't be replacing you, but the Person with the A. I knowledge would surely do that.

I’m still worried about the birth of Skynet and the rise of the Teminators (AI + kill bots)Just kidding…I think.😥

Video of new Twitter logo oh sorry 😅 X logo of X how X think about X and is related to SpaceX

Makes sense when you say it.

Designer here, AI is not an enemy - it’s a tool. You creativity is what makes an AI produced design stand out. Machine can only do that much. We shouldn’t be afraid of change, but adapt and make it work for us, instead of fighting everything everywhere. Ps: Though i am strongly against AI platforms using copyrighted works to fuel their databases…

Amazing

I’m an old designer from photoshop 1.1, I Remember freehand, pagemaker, macromedia director and flash that was the future. Ai is going to do what coders and html 5 did to me. Soon it will take over the movie industry. “ AI isn’t going to take over, people want”. People want fast, cheap and on time. So my advice find another job I just design for fun, don’t expect to much. 5 dollar logos and cheap labor will finish the rest. The end is near repent or not I’m not religious.

The Graphic design industry killed itself when it jumped on the Apple flat design bandwagon, when a 10 year old using MS paint, can knock out something indistinguishable from most UI graphic designers these days, is it any wonder that the crappy poster art which Machine learning is churning out is threatening your livelihood.

The more ai the higher the demand for human made stuff trust

Welcome to the beggining of the world where nothing but ai vomit exists

of course it will replace the artists, no-talent people with money can now create the ultimate beautiful style stuff which I have seen, I hope people are not getting paid for what AI can do for anyone because it steals from the common man who's passion is in drawing all ideas are a 1st step with its own unique flood gates and once sin comes in it is fully abused and like so many other topics kills the whole community and their jobs like so many other categories have, people don't care about style, just "is it good" I wonder if AI will make one day be able to use deep fakes and people and make live action movies and videos someday and kill the whole content creator community which is already attacked, and over time people lose hope and submit in today's world

How would some thing that cant Think replace you, for a job where you need to use your brain to think about a subject to paint. The anwser is no it cant, could make the job easier yes. But your boss still need your brain.

Ai is dangerous. People should realise that

3:55 not true, it showed that when Artstation accounts put out a lot of these Stop AI Signs, they were resembled in AI generated images as a sort of mishmash. It doesn't work the same. Humans analyze art, learn the structure and then create from ground up. Proportions, perspective, light, form (...) Right now AI just predicts, even if impressively so. I also find that argument from the tech bros kind of silly like "AI just learns as humans what's the difference?!" - welp, the difference is that it's machines and you bruteforce the machine learning and industrially process content without consent to monetize it. Some people will still be needed, no question. Just a whole lot less. Puts additional strain on already contested job markets. It's like these people for now will be supervisors directing AI workers. Until AI gets smart enough to replace them, too. In a maximize profit environment it's inevitable, I think. Maybe at some point when the novelty of AI has worn off, it will be mostly for the plebs. The fancy who can afford will use human interaction and creativity. As a sort of luxury anachronism. Like luxury automatic watches in a world of smart phones. But that might be a little far out, what do I know. Just a thought.

as long as were in a capitalist system, ai will be used to replace humans as much as possible, the same way automation is used to replace humans wherever possible, because profit is the goal. no industry or species is safe from capitalism

Hi Will

AI is a tool, just as Photoshop is a tool. In the right hands, amazing results with resonance, meaning and relevance can be achieved. In the wrong hands, the results will be garbage. How many times have you had a client who works in marketing that 'has Photoshop', instantly making them a designer? Then you see the results… The one thing that AI probably won't learn is madness. Us designers don't see the world the same way as the rest, which is how weird and wonderful ideas come about.

No hat. No chair.

Ai will help designers, it's the wrong type of client that thinks they can do most of the work that is the problem. Like Will says Ai cant compete with competent designed brands. Clients still need us for our insight, knowledge and experience. Just dont work with idiot clients who seek cheap or free work - its as old as time. We had client's years ago who drew their logo on the back of an envelope, we digitised, refined, gave it balance - they refused to pay 'as it was thier idea'. Ask good questions about their business and filter out these clowns - dont work for them, they waste your time better spent on great clients.

AI may let average people (like me) use it instead of paying for a graphic designer to do it, however.. most people don't have the time or the will to do graphic designing, but graphic designers will be more productive, they can make more efficient designs in less time, they can use this ability to reduce their costs while make more designs which will make more people consider purchasing their works

I wonder if the government will eventually ban AI 😂

Especially with this video now online I really would've loved for you to answer the questionnaire for my master's thesis on this exact topic. 😔

Personally I think Ai manipulates already made work, and steals it, then owns its. I am saying this because i have been using it

Notice how all the design-related content creators are all optimistic about AI, they all tell you that you shouldn't be afraid of it, and that it won't take away your job, meanwhile there are massive layoffs everywhere, no hirings for not just graphic designers, but UX designers as well. If a company, or a client, can achieve "good enough" results with AI for 20% of the price they would have to pay for a human designer, best believe they will. Stop kidding yourself that AI is "just a tool", tools develop, and sooner or later, designers will be obsolete, once the client gets full control over the output of AI results.

AI can't make a good logo design YET!!!

Is Ai Killing the Graphic Design Industry? not now, but will.