Is Kanye West BETTER At Graphic Design Than YOU!?
Рет қаралды 69,671
Күн бұрынKanye Wests's brand, Yeezy, relies on a lot of things, but is Kanye a genius when it comes to graphic design and marketing his brand? In todays video, we dive deeply into the use of graphic design principles and theories, to see if Kanye actually uses them for his business endeavours. Being a graphic designer in todays age, typically means we need to work with design principles, graphic design theory, and implement them into projects. This is valid and useful. Kanye though takes a different approach when it comes to marketing Yeezy and other things. This video will be super interesting so do watch it from start to finish.
If you found todays video on Kanye and Yeezy enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace ✌️
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• Is Kanye West BETTER A...
0:00 Does Kanye Use Design Principles?
0:07 Kanye's Recent Weird Stunts
0:21 Yeezy Doesn't Make Much Graphic Design
0:45 Kanye Hired Designers At Minimum Wage?
1:28 What's Yeezy's Brand Identity?
2:11 Kanye's Vultures Logo/Marketing
3:28 Kanye's Controversy
4:10 Kanye's Main Design Tactic
5:00 The Crazy Super Bowl Advert
5:35 Do Fanmade Designs Align With The Yeezy Brand?
5:54 Design 1
6:45 Design 2
8:01 Design 3
#satorigraphics #yeezy #logo #logodesign #kanyewest #graphicdesign
kzfaq.info...
@SatoriGraphics 2 ай бұрын
*If you want to trump Kanye as a designer, checkout my downloadable guides right here:* logodesignprocess.com/satori-store/
@JR-gh8lp 2 ай бұрын
There’s a difference between BEING great at graphic design VS UNDERSTANDING of hype marketing. Kanye is not designing - he’s hiring the right people with the same aesthetic to look cohesive
@feenstaubbelastung 3 ай бұрын
Kanye may do and say controversial things, but in the end, it's all part of his marketing. He is just a very avant-garde and provocative person and that shows in everything he does. Great video!
@SatoriGraphics 3 ай бұрын
Thanks :)
@miraclekenechiokafor9257 3 ай бұрын
Thanks for your dedication to this videos. We love your work. Your style.
@owlsgurl 3 ай бұрын
It's good see you are feeling better. Great video 😊
@tonylinks1013 3 ай бұрын
Nice to see you back
@Speculaas 3 ай бұрын
He's no graphic design genius but a reputation master for sure. If he didn't have the reputation from his prior music career, none of this would've hit. Imagine if lil Banko did the same. Who is lil Banko? Exactly.
@SatoriGraphics 3 ай бұрын
True words. Reputation and having eyes on you to begin with, is free marketing for sure.
@tocide 2 ай бұрын
i mean he was literally in art school and made paintings with educated skill so you can’t really discredit anything, def not the genius. I think his brand is very consistent and they look very “Yeezy” aka unique for what they are and that fits with his current music and everything just like most of his previous albums and art reflected everything from his imagery and art, for example his college dropout cover with the baroque floral and brown yellow design and the music within, he has a great eye of looking at things in a third person perspective, that awareness is one essential thing,. Marketing and image is obviously the main driving point for product exposure so he got that going for him
@HonestlyHolistic 2 ай бұрын
I just wonder… what reputation really? Everyone knows he’s a piece of shit, I can’t believe people still buy into his crap
@iceprada2 2 ай бұрын
No one believes you. You don't know what would hit if he didn't have a music career because he has one. What tf a music reputation has to do with designing drip? You know there's many guys who had bigger reputations in hiphop who attempted to do the same thing and where are their brands now? I'm not going to say names but you can do that research for yourself bozo. Just because you don't know who someone is, doesn't mean they can't sell millions of t shirts, shoes, whatever. YE's sh** hits because he's GENIUS at what he does, to the point where he's at war with a brand that existed 28 years before he was born. That brand had a head start full of privilege and still can't fcc with YEEZY
@durratulaishah3703 2 ай бұрын
Lol "lil Banko"😂
@iSmileFX 2 ай бұрын
as a fan of Yeezy I can tell you are bang on with the explanations and the ratings of the final ideas. 9/10 was correct too refined but colour palette wise and design it was spot on. a lot of the ideas aren't fully fleshed out on Yeezy at least it looks that way to the average consumer but it probably 100x as many times to make it look that way versus the "clean and polished look" of what we know graphic design to be today. there are few other brands that execute it to this level. Rick Owens being similar, but less graphic design esque at its core.
@SatoriGraphics 2 ай бұрын
thanks for the solid feedback :D
@StephenOkereka 2 ай бұрын
5:05 He actually spent less than 1 million dollars, because he only launched the ad in 3 states.
@SatoriGraphics 2 ай бұрын
Lol wow thanks
@masada10 3 ай бұрын
This is a really good video😊😊😊... thank you, this really helpful
@grimish_tunes 3 ай бұрын
To approach new design styles, sketching and exploring ideas with different drawing styles goes a long way to reach novateur results 😮💯
@bernardofibrosi2556 2 ай бұрын
This is so on point bravo!
@SatoriGraphics 2 ай бұрын
much appreciated!
@bleedsweet 3 ай бұрын
lifes of pablo cover art comes to my mind with videos titles like this one
@HarishBabuM 2 ай бұрын
You need to turn this into a series. Celebrity's Brand Design
@honeybee8521 3 ай бұрын
Hey Tom Satori! I'm very glad to see you again, get well soon and take care of your health beacuse we want more creative and quality content, appriate your hardwork and your passion about this channel because this place is my graphic class and i have to learn All basics about design from here.May God gives your reward, Stay blessed, Love from Pakistan❤
@mikeyestrada1674 Ай бұрын
the graphic designer for Yeezy is MARK SEEKINGS AND 100BR who have been doing most of Kanyes graphics as well as Virgil Abloh before he passed away
@SatoriGraphics Ай бұрын
much appreciate the details, cheers
@MentalPistol 2 ай бұрын
"graphic design principles" go out the window starting in 2025. The free design movement is here
@SatoriGraphics 2 ай бұрын
good luck with that lol
@ericacarrington9143 2 ай бұрын
Question-The splash on the shoe, would you say it’s not inline because the splash is loud and lively feeling? Would a melting effect have been more in line with the brand do you think more dystopia or still too loud?
@SatoriGraphics 2 ай бұрын
To me, it's too organic and fluid. Kanye often creates things that are edgy both in terms of shape psychology and in concept. A melting effect would perhaps be more ideal yeah 👍
@FlexFacts-Learnwithshorts Ай бұрын
As a German my first thought was: this be looking kinda familiar… 💀🇩🇪
@SatoriGraphics Ай бұрын
lol :P I'm1/4 German btw
@HIMMBelljuvo 2 ай бұрын
He should be good at it. If I'm not mistaken, I think he went to art school
@SatoriGraphics 2 ай бұрын
I think he did yeah 👍
@noahwollff3243 2 ай бұрын
Can someone please explain to me what it means when someone or a brand mentions the term "Ethos"? I have heard it a few times and would love to have a better understanding of the term in a marketing / brand sense.
@SatoriGraphics 2 ай бұрын
It relates to the overall message, goal and direction of a brand.
@damidesign4023 3 ай бұрын
Welcome back❤️ How you feeling now, hope you are better?
@SatoriGraphics 3 ай бұрын
thanks an no I'm not actually lol. It's annoying because on Monday I felt basically fine, and then got worse again. Yesterday I felt better, and then today worse again. I think I likely have an infection and so will have to go back to the doc and get some meds for that
@damidesign4023 3 ай бұрын
@@SatoriGraphics quick recovery, pls do and see your doctor because I want to see you on your feet even more stronger ok??
@michaellewis9564 2 ай бұрын
Yeezymafia is unaffiliated with Ye
@omgitzyaboii4686 2 ай бұрын
Do one for Travis Scott'
@SatoriGraphics 2 ай бұрын
Wow you read my mind, literally just finished the script for it
@kamiien887 2 ай бұрын
I thought that yeezymafia is fan account not official one 🤔
@davidfitcher2953 3 ай бұрын
He's a master of controversy
@SatoriGraphics 3 ай бұрын
Indeed
@teabagNBG 2 ай бұрын
this video makes no sense... kanye is famous... he HAS FANS - FANS buy anything! ppl want to follow the hype... this has nothing to do with design... btw the eagle is not the german polizei logo its the albanian eagle...
@mshvklmshvkl2732 2 ай бұрын
Greek Orthodox eagle
@bmvdzn 3 ай бұрын
Logo = German crest but with two heads. Literal copy.
@mgardner70 2 ай бұрын
Agreed. As a teen I had a couple of tanks tops that had that crested logo on them. I’ve seen other designers pull from areas that are not fashion, but to xerox a logo with next to no modifications, really makes me question his design chops. Sitting next to a designer, makes you design adjacent. Not. A. Designer. Just my personal opinion.
@tamaspal1864 29 күн бұрын
do you have an idea why a state institution would use a mascot in their logo? you guessed it: because it is in said state's coat of arms
@ArtisticAura07 3 ай бұрын
I am following you since one year
@SatoriGraphics 3 ай бұрын
Thanks and hope you're finding the content useful
@kkrsnn5632 3 ай бұрын
Ye he is. He is better.
@rohankreview6492 3 ай бұрын
How is ur health Buddy? 😁
@SatoriGraphics 3 ай бұрын
Still not so good, thanks for asking though
@HelloPowell 3 ай бұрын
Some things you missed to clarify or even mention: 1) Art is NOT Graphic Design. Graphic Design is a comunication tool while art is simply free for interpretation. And Kanye is simply an artist who likes to jump over the edge sometimes. 2) The vultures Logo has nothing to do with nazis. It's simply adapted from the official "The coat of arms germany". Kanye holds special sympathy towards germany as we've seen. 3) Virgil Abloh was not only a close friend, but also a huge inspiration and personal creative director for kanyes merch. Thats where most of the "handwritten" stuff comes from.
@Baked-As-A-Cake 2 ай бұрын
Naw, he holds LOVE for them... his words.
@williamshakespeare9815 3 ай бұрын
Glad you are back! I hope he's not a better designer, but he's a celebrity so people will buy into his ideas because they know his fans will support him. It's similar to when he released an ordinary plain white t-shirt and sold it for £50, people bought it because it came from Kanye.
@Vineethajojo 2 ай бұрын
I don't it's him that doing the design but he hired someone
@MrMonkey0016 3 ай бұрын
yo since to critiquing other peoples work can you also and their original works like in description -_-
@nebula_eater Ай бұрын
everyone is better at graphic design than me
@djnizzi Ай бұрын
Kanye genius
@Tiktok-527 3 ай бұрын
Bro I'm sad and scared Because of AI
@SatoriGraphics 3 ай бұрын
It's not the end of the design world just yet. Humans are still very much important in all of this
@SoulSearch11110 3 ай бұрын
Uh no but I'm listening
@arodrigueznyc1 2 ай бұрын
Not a chance...he's devolved to mock already pre existent logos like the first example. Thats first year streetwear t-shirt brand designer level work...I would even go as far as to say Elon Musk is a better graphic designer than Ye or at least chooses better graphic elements for his companies
@SatoriGraphics 2 ай бұрын
interesting take, thanks
@kelvinleung6746 2 ай бұрын
He is better
@SatoriGraphics 2 ай бұрын
👀
@nassgraphiste4445 3 ай бұрын
Sometimes the most brilliant design ideas come from the craziest people !
@SatoriGraphics 3 ай бұрын
lol probably a thread of truth in there yes
@leestrz4153 2 ай бұрын
Design 1 6/10 Design 2 9/10 Design 3 2/10
@5aturnia 2 ай бұрын
He’s a genius in everything he does just like Elon. Hire people smarter than yourself and take credit for their work.
@Daviidihno 2 ай бұрын
You used the wrong Vultures eagle logo. There are eyes on the eagles head in the original logo. I wouldn't care if you didn't call yourself an expert in graphic design.
@SatoriGraphics 2 ай бұрын
The Vultures logo I showed is literally on the clothing he made
@Daviidihno 2 ай бұрын
@@SatoriGraphics the logo you show at 2:13 doesnt show any of those named attributes. It's your first google search result but not from an official source... A dude on reddit did that.
@baluvideo 3 ай бұрын
I dunno if I worry more about the abusive nature of those designs (clothes logos etc) or the people who actually want to buy into it.
@jamesmcknight6368 3 ай бұрын
Yitler fell off like two years ago. I used to love his old stuff but never bought into the overpriced fashion. Now it's overpriced fashion with antisemitism sprinkled in. Him being a millionaire and hiring graphic designers for minimum wage is also shameful asf
@squeebbb 3 ай бұрын
@@jamesmcknight6368 His clothing is literally 20 dollars a piece.
@estetico9282 2 ай бұрын
@@jamesmcknight6368 the vultures collection was far from overpriced, everything was sold at $20. Did you even bother taking a look at it?
@-kenjo-421 2 ай бұрын
What do you mean by abusive designs?
@djtomoy 3 ай бұрын
No, he made good music like 11 years ago and that’s it, everything else he’s done has been weak and deserves no further discussion
@thedayisyoung6460 3 ай бұрын
Lmao the little hat cries out as he strikes you
@SatoriGraphics 3 ай бұрын
I remember listening to him and Twista way way back
@veermanghnani Ай бұрын
can ye
@joan3422 3 ай бұрын
YE is the GOAAAATTTTT THE GOOOAAAATTTTT 🗣️🗣️🗣️🗣️🔥🗣️🔥🗣️🔥🗣️🔥🗣️🔥🗣️🔥🗣️🔥🗣️🔥🗣️🔥🗣️🔥🗣️🔥🗣️🔥🗣️
@SlickA10Homepage 2 ай бұрын
kreg list
@Baked-As-A-Cake 2 ай бұрын
You Praise him in your video, but badmouth him in the comments. I dont like you one bit, but you are a GREAT designer and I respect you... now back up your "design" (this video), instead of caving to the trolls. Thats why Kanye made YOUR list.
@juansalgado6212 2 ай бұрын
Kanye doesnt truly design anything. He might check off designs, but he is simply the face of the company such as the monarchy. My design professor is friends with the brother who designed most of the Yeezy sneakers. Kanye isnt a designer, but a business man.
@mikewood9514 2 ай бұрын
Blatant rip off of the german coat of arms.
@SatoriGraphics 2 ай бұрын
I agree
@michaellewis9564 2 ай бұрын
The vultures logo is a take on the current German coat of arms but brings the two heads from the Roman Empire coat of arms that the German version was built upon. Still original and sort of a full circle.
@angelbear_og 3 ай бұрын
It's Ye, fyi. (He changed it from Kanye. Weird how wokesters are so ready to use the wrong pronoun if someone tells them to, but won't respect a man's actual name.)
@imadinosaur5042 Ай бұрын
I’m not sure Kanye needs you to stick up for him
@sasan3196 2 ай бұрын
Yeezymafia is not official tho
@SatoriGraphics 2 ай бұрын
good point
@Atimix1 3 ай бұрын
He’s not, but he could easily pay others to do it for him…
@TheBeeOBee 3 ай бұрын
Why you featuring antisemites tho.
@nero71845 3 ай бұрын
Cringe
@SatoriGraphics 3 ай бұрын
It's a study on a brand and graphic design, not politics. You don't have to view every life situation through the lens of politics, this is a graphic design education channel
@TheBeeOBee 3 ай бұрын
@@SatoriGraphicsweak. You could have picked anyone that hasn't recently praised Adolf Hitler.
@abstudio24 3 ай бұрын
@@TheBeeOBee relax. take a breather. lol
@TheBeeOBee 3 ай бұрын
@@abstudio24 nah. I know where this cornball stands now.
@thealbaniantraveler 3 ай бұрын
kanye is shit, but if you are famous you can sell everything
@mikediecast6728 3 ай бұрын
He's just a fluke.
@EE-uj6tw 3 ай бұрын
Kayne is absolute shit and shouldn’t be put up on any pedestal. Google his latest partner and what he makes her wear in public. He’s narcissistic scum
@johnrubio 3 ай бұрын
"This antisemite might be a genius!" Unsubscribed.
@LABbrucemelan 2 ай бұрын
People buy merchandise not because of the logo or tshirt design, it’s all because of the name behind it🥷
@SatoriGraphics 2 ай бұрын
behind the name is a set of ideologies, mechanisms, and feelings 👍
@LABbrucemelan 2 ай бұрын
@@SatoriGraphics in most cases it’s just business. Coco Chanel had ideologies and feelings, Kanye is better in Beat Making and Song writing. His clothes are really Hyped just because of his and his ex’s name. Even I bought 2 tshirts for 40$ just to check what is this🥹and it’s really low quality materials with shitty printing on it. But people will buy always no matter what even I 🤣🤣🤣
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