Master of Wine tastes wines from LIDL to find out whether Lidl Wines are good.
Support me on my new PATREON: / konstantinbaum
Follow me on ...:
/ konstantinbaum_mw
Check out my website:
meinelese.de
I have used this glass in this Video: RIEDEL Veritas Champagne
I have tasted the following wines in this Video:
2021 Giulio Pasotti Lugana Italy - 4.99 Euro
2021 Cimarosa Sauvignon Blanc New Zealand - 4.49 Euro
2021 Van Volxem & Friends Riesling Kabinett Mosel Germany - 9.99 Euro
2020 Torre de Rejas Organic Airén & Macabeo La Mancha Spain - 2.79 Euro
2020 Cimarosa Pinotage South Africa - 2.49 Euro
2020 Junge Winzer Spätburgunder Baden Germany - 5.99 Euro
2018 Barolo Italy - 8.99 Euro
2020 Bordeaux Superieur France - 3.19 Euro
The 100 Point Scoring System (from www.robertparker.com):
96-100: An extraordinary wine of profound and complex character displaying all the attributes expected of a classic wine of its variety. Wines of this caliber are worth a special effort to find, purchase and consume.
90 - 95: An outstanding wine of exceptional complexity and character. In short, these are terrific wines.
80 - 89: A barely above average to very good wine displaying various degrees of finesse and flavor as well as character with no noticeable flaws.
70 - 79: An average wine with little distinction except that it is a soundly made. In essence, a straightforward, innocuous wine.
60 - 69: A below average wine containing noticeable deficiencies, such as excessive acidity and/or tannin, an absence of flavor or possibly dirty aromas or flavors.
50 - 59: A wine deemed to be unacceptable.
Low prices generally mean that the winemaker does not have the resources to produce really good wine and make a living but my opinion on what constitutes a good wine might be different from yours. This tasting, therefore, is going to be blind to make sure that I know as little as possible about the wines. What I know though, is that the wines are from Lidl. Lidl is another retail company from Germany - just like Aldo. They operate 11,550 stores in 31 countries, and they sell billions worth of produce every year. The company developed from another company called Lidl & Cie. Südfrüchtenhandlung which was over time converted into a discount supermarket in 1973. Since the 1990s Lidl expanded internationally and is now in many markets - mainly in Europe but also in the USA.
Over the years Lidl has evolved and has focused on the quality of their products to present themselves not only as cheap. Lidl and Aldi are similar in terms of their offering but Lidl generally offers more brand products while Aldi focuses more on its brands. Lidl is one of the biggest wine retailers in Germany and wine continues to be an important segment for them to drive foot traffic.
Prices are very low in the discount sector and much wine is sold for under 3 Euros per bottle in Germany. Only a fifth of the sales prices goes into the pockets of the producers though. In a recent documentary by German TV station, ZDF Lidl and Aldi wine suppliers were complaining anonymously about high pressure and the inability to negotiate prices. But some suppliers want to work with discounters as they buy large volumes and that can be attractive you have hundreds of thousands of bottles to sell. Lidl has invested heavily into its wine selection and uses special wine offers as a marketing tool regularly.
They also work with a Master of Wine - Richard Bampfield - who is their independent lead taster and is in my opinion a great guy that I respect. I believe that he does not select wines for them but he rates their offering, writes tasting notes on the wines, and is the “face” that Lidl uses when talking about wine. But now it is time to taste the wines. I do not know what the wines are while tasting them, but all wines will be in the list below this video and including prices. I am going to rate the wines in the 100 point system and if you don’t know what that means it is explained below this video as well.