I think the environment and the hydrolic press is definetely cg since it would be so costly to do it in real life but relatively cheap to do it in cg and put it all together.

Ball rolling into place.. cheap and easy to do that in reverse.. even using a cheap desk fan to make it roll away. Easily explains why the catch is so clean. Could easily do 20 takes for zero extra cost. I don't see why any CG is needed.. just editing and a mop. oKGO AND hPC basics traits from a decade ago

You can use the period and comma keys to move frame by frame on KZfaq.

This is Apple's most ghoulish ad ever.

I just watched the ad and I have to say it's brilliant in terms of simply marketing genius, it hits all the right buttons, the fact that it's offensive adds to the marketability, and it's not as if it reflects on the phone at all because they obviously aren't made like this. I hope that it was CGI and I believe that it was most likely a mixture of CGI and compositing of multiple shots with real destruction mixed with CGI destruction

It looks to me like the larger shots of squishing didn't happen. The press is much smaller and each item was done seperately and multiple times to get the right shot. Otherwise debri would be falling on everything below and would have pushed things lower out of the way. All the oressing is real but the scenery around it is wrong

Great video, I was wondering exactly this when I saw it the first time.

It could be a miniature? But anyway the idea of destructing them and flattening as iPad ... seems sad. I just have to pray for those instruments. Even though I am mostly a digital artists and hardly ever use physical instruments.

Here before you go viral

The camera looks like a Sony FS7