We don’t need more companies, we need stronger ones.

Blind, Almost, Enjoi….I’m torn, man! Those brands are so iconic, it’s impossible to imagine skateboarding without them.

It’s absolutely bonkers to see what has happened at Dwindle. To see it just become a shell, a ghost of what it once was in a fortnight is a shame.

I haven't skated in 7 years but I still have tons of skate dvds. Enjoi bag of suck is one of them. Sad to see the team come to a close. Early 2000's was the best years in skating.

enjoi decks are actually really nice, i learned a lot of tricks on mine in middle school. too bad to see business not doing so well nowadays.

End of an era

Enjoi gave us bag of suck, one of the best videos of all time... Apparently theres a secret marc johnson part that never made it to the video floating around somewhere

One of my first good boards was an Enjoi, so it sucks to see what's going on over there. Hopefully they can manage to pull through and rebuild again. That said, with the rise of so many new brands over the last 10 years or so it's hard not to think that we might be facing something of a repeat of what went down in the early 90s, where some of the "old guard" brands are replaced by smaller, more core brands.

Too many not skaterowned companies in skateboarding right now

My first deck was an enjoi back in 2000. Recently took up skating again and was stoked to see they were still around and bought a few fresh ones. Might have to hang them up now. Truly an end of an era.

Hopefully enjoi somehow rebrands. Although I love everything enjoi, if they were able to rebrand and start something new like many companies have done before then I think everything will be fine. I will support it either way. Enjoi had always been my favorite because they just have fun with themselves, and if they start something with the same motive, then I don’t care I’m buying from them too.

I have a question when did resin 7 fade out so much? The only boards I can find now delaminate like the cheaper ebay boards I used to buy it’s like that is the new standard ?

This makes me so sad man. Almost has had some of the most pivotal board technology out there. Actual innovators in the skate world.

I used to skate Dwindle boards but switched over to companies made by BBS. They're totally skater run and the companies that they produce for are also...and they have TREMENDOUS shapes, concaves and overall quality northern hardrock maple that they use to make the 7 ply's with...check out any of the companies that get their boards pressed by these guys. Out of San Diego, boards R pressed outside of Tijuana, I believe. But sold out of San Diego. The boards last too....and POP amazing. Currently riding a Darkroom 8.5"s. Wheelbase (important,) of 14.5"s. I LOVE it!!

Corporations can come in and destroy culture, which is an age old tale. What they fail to understand is enjoi’s lifeline was their culture. They embodied the spirit of skateboarding.

Bought my first Enjoi deck last year and I love it. Didn't know much about the company till now though, thanks for the video! Keep pushing!

For me I think what is happening is the investment company that owns Dwindle is pairing back the brands that aren't selling as much now. Currently when I think of Dwindle now it is Almost, Madness, Tensor and maybe Monarch. I think they could spin-off or shut down, Blind, Darkstar like they did Enjoi. Yes these are iconic are skateboard brands but they seem to have been watered down now to the masses. I was with my kid at Zumiez and other skate shops. Blind was barely there and when we saw those decks they seemed meh. I'm hoping Dwindle continues on stronger.

i like almost, especially the impact/double impact. i've never had a bad dsm board, i think they are often overlooked/underrated

Damn big support for Loui

I'm too old to skate anymore but it's a bummer seeing these companies blow up then fade off. It keeps happening like they get to a level of success then everything falls apart. Over and over again.

Wow, that message was somewhat special! Louie must be a real sensible person.

shaking up the industry, we're way overdue 👏🏻👏🏻👏🏻

I still have my red plaid panda enjoi deck. Loved that deck.

Bought an enjoi stone cold board when I heard the news

I'm excited for the future.

You said irrelevant humor instead of irreverent XD my bad for correcting you but itll help the algo at least! Thanks for telling this story it is sad, Louie is the man and Enjoi is my favorite brand. But brands are exactly that, its the people we love. So these corporate big wigs can run this shit into the ground. But whatever Louie and the boys do, we will be there to support them.

First Cliché now Enjoi.. Couple of my fav board companies from my middle school days. Sad stuff

In Los Angeles enjoi grew fast. Everyone had their boards cause I remember people selling them in the streets for 15 bucks in the early 2000’s. Enjoi and darkstar boards. But personally I never liked dwindle boards. For me they had too much concave.

I remember reading a caswell berry part in a thrasher mag in 2011... time flies

Whats the song i fux with it

I might invest in a few decks and hold on to them for 5-10 years

everything started to suck way back when Rocco introduced "flameboy & wet willy"

This blows...Enjois been my favorite brand for years 😕 times seem to really be changing in skateboarding for the worst right now. Thanks for covering this topic.

found out they wanted to push enjoi into putting their stuff in walmart and target just like how dwindle did to darkstar

crazy… feel bad for the riders, wonder where they’re gonna go

Piggy back pandas was my favorite graphic, my freshman yearbook photo I was wearing it on a shirt. Very controversial.

A note: no need to read the whole post. We are here for a summary and a perspective.

Some already rich investors bought it out thinking a skateboard company is the same thing as an airline or factory.

Time for an update with the jenkem interview

Almost and Enjoi were the two main brands i skated since 2007. i've had dozens of boards from each and this is just a bummer.

Sad i loved their boards

enjoi is selling a barletta signed deck on their website, says more coming soon. how if hes not going to be on the enjoi anymore?

Jacuzzi vid jus dropped 🎉

Can we be honest - who and the hell is buying Enjoi boards these days. The company is not the same for some unfortunate reasons. Let's go down the list of companies under Dwindle:Almost, Monarch, Blind, Darkstar, Madness, Tensor... I'm not trying to come off negative but whoever read this- when was the time you spent your money on anything from these companies mentioned. Usually a distribution can survive with just half of their companies making money but when all of the companies are struggling - it's only a matter time it will implode...

From a graphics side at least I wouldn’t cry for any other brand than Enjoi and Madness. I don’t know what Darkstar, Almost or Blind are doing but it’s not anything I’d touch most of the time with some very rare exceptions. I do love Dwindle decks though. Stiff and crisp like no other.

My fav board I have hanging is still the ben reamers foundation fundraising deck

i grew up around Blind products being pushed all over the place, Almost has a few parts that i hold close, and enjoi was my go to deck over all for years. welp... s***

Jake phelps gone, Jeff grosso gone, enjoi skateboards gone, olympics here to stay, damn shit is going downhill quick

Louie Barletta to Business & Company wit Marc Johnson. I can see it and it would be so sick

I have a feeling this has to do with their logo. It must be sought out frequently

i am extrememly sad about this. enjoi was my top favorite company with all of my favorite riders :(. at least we still have worble for the fun and friendship in skateboarding.

for these companies to buy out the skate brands somebody had to sell them... it's sad for the skate culture loss... but this is the $$$ culture and not a one-sided thing....

Louie has a lot invested in NHS so I can see why and if my baby had boards show up in Walmart without notice I’d hit the road too. Rich Novak would never do that to the empire he and the people behind him or his riders

There is a life cycle for skate companies. The biggest ones always seem to start out underground. Take Blind founder Gonz' first pro sponsor, Vision. I don't know why I keep seeing claims that Vision was started in 1976 (1983 is more like it, and it was Dorfman, not Gonz lol), but, like the whole World family tree, they started out as a response to corporatism in skating (ie Brad's 'vision') and took no time to become that which they had originally rebelled against. So on the one hand Blind is dead, but on the other, it lasted more than 3 times as long as its predecessors; I'm surprised the other brands (enjoi, almost) held on to their souls as long as they did, RIP

Shit changes ,hope Louie is solid, and berry

Steep kicks with similar nose and tail, even with mellow concave and steep kicks, all crisp boards and single deck pressed, the happiest colour selections - gone? Seriously, I could switch out my Enjoy deck any time to new Enjoy deck and not feel the difference at all because they just keep their shape so well - and gone? If this happens, part of the world is about to collapse. If they go I don't know...

I still have my broken Jerry Hsu deck

Too bad!

So happy I bought my son an enjoi this year

you forgot Man Down yo

Shit. Louie should bring back maple blackcat

I can see frog being like the new enjoy

Monarch & Dusters killed Dwindle, what a joke

I wonder where everyone will go

Louie is probably going to go back to his Pro career, go to Hollywood, get some disorder/Nike Checks or go East to NYC and make G's from King and Adidas.

Greed destroys all.

If you like the humour from Enjoi you should definitely check out Sour. Those dude’s are beaaasssttt

Dwindle makes all my skate gear and I can't get the stuff I like anywhere else. I ride only Tensor Mag Lights and Resin Decks. I'd love to buy elsewhere but nobody else is making the same product.

That Hsu/Barletta era was one of the best ever

R.I.P. Enjoi...... Tiltmode Tiltmode

i only ride dwindle boards. i hope not!

Why did I wait till literally this time to buy my first enjoi board? Of all the times in history to be riding a enjoi board and I get one about a week or so before valentines and saw Louis post. I’m not one for skate politics tbh but it’s kinda made me wanna get anew board already lol. And also I realised that theynan hadn’t been riding for them for a while before I got his pro model lol ffs. Think I’m gunna just go get me a 10 inch skull skates deer man board and some Indy 215s and some founular 4s n ball out lol

Rip Ben

💔💔💔

I feel like with all the core riders leaving these companies the only chance the brands have to survive is to become the next Walmart brand.

Bravo bought them, but I believe bravo was bought by a company called transom group. I know transom group is mixed in all of this.

Skateboarding is made for skaters by skaters not being a corporate thing

Marc johnson. Jacuzzi unlimited. Thats all I can say.

I ride Anti Hero decks, Ace and Indy trucks(215s on my 10" pig) and Spitfire and Ricta wheels, so I couldn't give two sh!ts what happens to these fringe brands. Imo, there's WAY too many skateboard companies as it is, competing for slices of the same financial pie to the extent that few of them are actually viable business's that succeed. What about ZERO?! They actually took 2-time SOTY, Chris Cole on a shoot where they had to renegade camp for someplace to sleep! WTF?! 🤣 In business, it's all about the 'Law of the Jungle', survival of the fittest.

Bill Weiss and Bod Boyle are epic.

Corporations need to stay out of skating completely. Do your Olympics shit but leave the culture alone.

rip enjoi.

Enjoi has had some really cool videos…..but I will be honest i have never bought a Enjoi board and have been riding on and off sense the 90s. Just was never a fan of them. Seems like the only people I have ever seen with them are little kids.

Short answer. Yes. Oh shit, Madness is dead too? Well that sucks.

Louie Barletta to sci-fi fantasy🤞

No money to pay riders! Dwindle was getting away of having Pros or riders especially when World has started that Tradition not needing riders and selling to Costco Walmart Target etc! Not only that but Louie is old and not throwing down like a teen or a 20 year old! So not sure who will even pick him up.

Fancy Lad.

There going out of business and not paying the riders wild guess 🤔

After reading into this some more, I don't think this fits the evil corporation narrative. Dwindle was bought back in 2003 by Globe who sold it to Bravo in 2019, just before the pandemic. Bravo, from the looks of it, has a business built around selling third party licensed gear (which explains the WWE line of Enjoi decks). They aren't a professional sporting goods company like Globe was. At the end of the day, if Enjoi was making money, Globe wouldn't have sold it and it looks like they might have run into some bad luck with the pandemic (and possibly trade war with China) as well.

Check out Fancy Lad Skateboards

All cant be Santa Cruz or a status symbol as Supreme...Make that money tho🙂🤘🏼🙂

Dudes weren't getting paid or even hearing from dwindle for over 6 months is what I heard.

I think you mean irreverent, not irrelevant

I think Deluxe makes Krux, there for Louie and all the Dwindle alumni should just get in bed with Deluxe and make a new Brand if they want... Or Join Polar ;)

sucks to see

Deluxe

Once Jerry Hsu left i think would be the down fall of enjoi

Skate shops shouldn’t sell enjoi products anymore

Jacuzzi Unlimited

I had a louis enjoi deck and I hated the shape, you could say i did not enjoi it. Good riddance