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Earlier this year, Guram Gvasalia launched a new brand called VTMNTS that’s sort of a separate off-shoot brand of Vetements. They launched this brand and claim that they are aiming to redefine traditional luxury for the younger generation.
According to an article in WWD, the brand claims that the name was chosen because it’s meant to prove that everything isn’t always about the name the focus is more on the clothing. Is this a very interesting new brand or a Vetements bootleg?
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