It's not a disgrace...it's dementia is a short film to raise awareness, reduce stigma and dispel myths about dementia within the Hindi speaking community. The film features carers of people living with dementia giving personal accounts, in their own language, of their experience, along with health professionals who talk about the condition and stress the importance of seeking help early. This film has been produced by Dementia Australia, with thanks to the NSW Government, Family and Community Services. It was produced in partnership with Why Documentaries and the Multicultural Communities Council of the Illawarra.