Thank you for your message! We're so happy that the ad is meaningful to you. If you’d like to watch it again and learn more about ways to get involved, you can visit findyourswagger.ca.

good for u! i experienced that honeymoon period too and, while u may get lucky enough to ride this out , trust me (and im not trying to be cruel or a doom-saryer) but darker days are ahead. A lot of us PwP aren't in the "swagger"" stage of this horrendous disease. No amount of Beck's funkadelic tunes or flowers or smiles or Parkinson's Canada aaad-'agency promos will change that! All the smaev, I wish u well and thx for chiming in on the debate that is brewing with ur perspective!! ::)

Thank you for your message. I’m so glad our new ad is meaningful to you. If you’d like to watch it again and learn more about ways to get involved, you can visit findyourswagger.ca There are many ways to join our community: - Participate in an event - Volunteer your time - Share your story - Donate to fund programs for people affected by Parkinson’s and to fuel groundbreaking research Learn more on our website: www.parkinson.ca/getinvolved

I agree! It's a little bit of levity - I speak as someone whose had PD only 5 years though, 🤷‍♀️😊

I felt the same as you.

Thank you for your message. Your perspective is important, and we recognize that no two journeys of living with Parkinson’s will be the same. We worked alongside many people with Parkinson’s in the development of this ad to ensure their perspectives were represented, but we know if would be impossible to reflect everyone’s experiences. We know the realities of living with Parkinson’s disease, and we hope that we can inspire people with Parkinson’s to connect with us for support, so they can live well. We also hope that this ad will challenge the stigma that many people with Parkinson’s face while navigating the world, and help the broader public think twice before rushing to judgment. Thank you again for your feedback. If you’d like to share your own personal experience of living with Parkinson’s, we’d love to hear it. You can share your story or find more ways to get involved at www.findyourswagger.ca . If you have any additional concerns, you can also reach out to us at communications@parkinson.ca

This ad is the best thing Parkinson’s Canada has done period. It hits home. As a person with Parkinson’s for 19 years, it’s always about reframing and one’s mindset. The website linked to this campaign, on the other hand, looks like it was done by an eight year old. Surely you could make it more professional looking.

Thanks for sharing your ambivalence. Yes, Parkinson's is much more than this one happy, upbeat moment. And, I don't think the video is claiming that this represents all of Parkinson's for all people. I imagine the goal of this video is to raise awareness, increase engagement and show that there can still be days, hours or moments of joy and connection for people living with these kinds of challenges. And, to highlight how important social connection is.

Agreed, but what struck me was , when he gave the flower to that woman ( so typical of that type) she seemed confused by the act of kindness and a sweet gesture! It took the whole ad for her to crack a smile. Great ad My Favorite Uncle had Parkinson's... Id redo the ad and put someone who can at least smile when given a kind gesture 🙌 🙏

goin' on, feelin' strong.

We are so glad you liked it! We are honoured to have Beck's music featured.

@@ParkinsonCanada I thought it was him!

It's the song Beercan.

Thank you for your message. People with Parkinson’s are at the centre of our work, including our latest ad campaign. We spoke to many people living with Parkinson’s and their family members at every step of the way. What we heard consistently is that people with Parkinson’s want to be seen as themselves first, and not be defined only for their symptoms, their struggles, their Parkinson’s. So, while Parkinson’s undeniably creates challenges, we wanted to inspire people to redefine, as much as possible, their lives in relation to their symptoms. We could have created an ad that shows sadness and despair, but what we hope to achieve is to welcome people who are currently experiencing those feelings into our community, support them, and as much as possible, help them live well. With this ad, we hope to inspire individuals and the public in general to see the individual first - their charisma, their interests, their personality - and to know that Parkinson’s is only part of their story. Your perspective is welcome and valid, and we know that every journey is different. If you’d like to share more about your experience, we’d love to hear about it. You can visit findyourswagger.ca to learn more.

Thank you for reaching out. We deeply empathize with the challenges your mother faced and recognize the importance of addressing them. Our focus is on putting individuals with Parkinson’s at the forefront of our efforts, which includes our latest ad campaign. Consistently, we heard that those with Parkinson’s wish to be acknowledged for who they are beyond their condition - not solely defined by their symptoms or struggles. While Parkinson’s presents undeniable challenges, our aim with our campaign was to encourage individuals to redefine their lives in relation to their symptoms. Rather than portraying sadness and despair, our goal is to welcome those experiencing such emotions into our community, providing support and promoting a fulfilling life to the fullest extent possible. Through this campaign, we aspire to inspire both individuals and the public to see each person's unique qualities - their charisma, interests, and personality - recognizing that Parkinson’s is just one aspect of their journey. Your perspective is valuable to us, and we understand that each person's experience is unique. If you would like to share more about your journey, we invite you to visit findyourswagger.ca to learn more.