IWC CEO Chris Grainger-Herr on design, testing, innovation, and heritage

Рет қаралды 29,745

Күн бұрын

Walking into the IWC booth at this year's Watches & Wonders, you were instantly transported into the 1970s, surrounded by iconic shapes from design geniuses of the time. To efficiently navigate this landscape that likely resembles the inside of Dieter Rams' brain, you need a competent guide, and who better than IWC CEO Chris Grainger-Herr? Whether it's connecting all the small design details of the booth that supplement the Ingenieur story, teasing new technology that's set to be used by the brand in the future or geeking out over actual Lego pieces being used in a stress-testing machine - Grainger-Herr is your man.
The fact that Grainger-Herr is simply obsessed with the details down to a tee is immediately apparent. The centrepiece of the room is Bruno Sacco's retro-futuristic Mercedes C111, a prototype that never made production, made as a follow-up to the iconic 300 SL Gullwing. Displays around the room are Dieter Rams' FS80 TV sets, accompanied by the stereo system and speakers designed by the icon of industrial design. All of this, of course, is here to accompany one of the headlining releases of the entire fair, and that's the revival of Gerald Genta's IWC Ingenieur, the original hailing from the same decades as the aforementioned designs.
Those same FS80 TVs show off IWC's foray into the future as well. As Grainger-Herr explains, the brand has been looking to integrate AI technology into their design and manufacturing processes in the future. Though that technology isn't quite there, IWC made use of Midjourney and GPT-4 to create the Genta Around the World teaser campaign and the Ingenieurgeist chat-bot, which combs through IWC's and ChatGPT's archives and delivers Genta-like responses to any question you may have.
While the Ingenieur stole the headlines, IWC's other releases kind of went under the radar, especially the two new Pilot's Chronos in the Green & Gold and TOP GUN Oceana. The former features a rich 18k 5N gold case with a trendy green dial, combining them with a EasX-CHANGE-equipped rubber strap - a couple of these could be found chilling in one of IWC's many testing stations.. For the Oceana, IWC followed in the footsteps of the highly successful Woodland and Lake Tahoe models, this time opting for a matte blue ceramic case and dial, with a denim-like strap.
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Пікірлер: 64

@off-roadingcars Жыл бұрын

The IWC CEO is so approachable and a nice guy. I love this video!

@raymond-thecrumpledlecturer Жыл бұрын

IWC have a genius marketing department. The faux TV 1980s ad with the authentic wavy VHS lines, the touches around the room reminiscent of Q's workplace from Moore's era, or Kubrick's 2001. Genius. BUT... you had me with the intro music which captured Jean Michel Jarre's Oxygene Pt. 4. Great video. Well done Andrew and Marcus: awesome, even though you must have been exhausted.

@AndrewMcUtchen 4 ай бұрын

Typical CGH behaviour Ray, the man is all about details.

@MrShinobi797 Жыл бұрын

Are we not gonna mention CEO Chris' Suit?? 🔥 🔥🔥

@AndrewMcUtchen 4 ай бұрын

Pure fire

@jassingh113 Жыл бұрын

Mate get him to revise the price point of the ingeniuer. 🤦🏽‍♂️

@camduke6 Жыл бұрын

It appears they have to charge that much, as you can see from this massive presentation that they are betting the whole company on this watch 🤷🏾‍♂️

@j.m.4444 Жыл бұрын

'WAY TOO CHEAP

@tiagodvt Жыл бұрын

@@sebbyhunt3068 An adjustable clasp exists. IWC is releasing a different clasp for this particular model and people will be able to change between both. There are videos on youtube about it already. But with this style of watch I personally think the butterfly clasp works best, like with most Genta designs.

@oysterman962 Жыл бұрын

It's a retro launch. They're giving you the experience of the same feeling as when the Royal Oak was launched in 1972 which was at that time also an overpriced steel watch. Everyone is complaining it's too expensive but IWC hope to put it beside the even more unaffordable and unattainable AP & Pateks. The problem is that every other brand has an integrated bracelet watch inspired by Genta design. IWC is 40 years too late. I feel it's missing something, like an 8 sided bezel. I think they'd make a more successful campaign creating bio ceramic MoonSwatch copy of the Pilot line

@Franzino 5 ай бұрын

The price also has to do with the fact they are only making 1.000 of these each year.

@pavanbharteey7269 Жыл бұрын

It’s great to see a CEO with so much passion and real knowledge about the products versus spitting out canned responses that were given to him by his marketing department!

@Timeandtidewatches Жыл бұрын

Agree, that’s why we keep talking like this - he’s one of three CEOs that will be this open

@zunairahali111 Жыл бұрын

Mmm😅i I 0:07 i I i I’m My moa m😊u

@joewhite6875 Жыл бұрын

Again, as I commented on another video, no one is really doing what you guys are doing- this roving camera interview vibe. Super engaging, Andrew and Marcus

@Timeandtidewatches Жыл бұрын

Marcus is the wind beneath my wing - thanks for the good vibes man we really notice and appreciate it 🙌🙌

@AndrewMcUtchen 4 ай бұрын

Thanks a million Joe !

@stephenhaynes603 3 ай бұрын

Mr Grainger seems like an ok chap and hes a CEO but yet still capable of hummer and a few jokes. remains down to earth !

@walterroberts2861 11 ай бұрын

I Love Their Showroom; On The Corner Between Fifty-Second; And Fifty-Seventh Streets On Madison Avenue; New York City; ManHattan, New York.

@walterroberts2861 Жыл бұрын

Sir Christophe Grainger-Herr; Is Wearing An Exquisite Waist Coat!

@mahmoudghoneim8004 Жыл бұрын

Apart from perpetual calendars IWC should consider their pricing strategy , GP Laureato while not perfect is still much ahead in design while being close in price, a lot of brands need to review their pricing to be in line with their secondary market positions if they want to stay relevant kudos to Cartier here.

@bdegrds 2 ай бұрын

Laureato is approximately 5k more than the ingeniur

@Franzino 5 ай бұрын

IWC CEO is a realy great and informative guy. Their marketing is also genius.

@Franzino 5 ай бұрын

Nice (almost) one take video and must say that the sound is also very well done!

@AndrewMcUtchen 4 ай бұрын

Marcus crushing it as always

@walterroberts2861 Жыл бұрын

I Love The Turquoise Version; It Almost Matches; My Birthstone; Amethyst!!!!

@barryvercueil2346 Жыл бұрын

This explains the insane price😅 the customer has to pay for the AI

@MA89. Жыл бұрын

Too interview guys. Chris a true gent

@eliaszemene534 Жыл бұрын

❤

@jorgeborbolla3743 Жыл бұрын

Funny about the "flow" adding the crown guards. The original design was all about angularity so I don't know why they would change that. The crown guards bother me way much than movement or price.

@dakkmann Жыл бұрын

Andrew needs someone to tell him that a collared cardigan sweater is not meant to be worn with a sport coat. 🤦🏼‍♂️ His fashion sense (or lack there of) could be an indicator of his taste in watches. Just sayin.

@Csibu89 Жыл бұрын

Andrew looks like he applied fake tan only to his face. The watch is nice though, and so is the interaction between Andrew and Chris. Good job!

@FightingMango Жыл бұрын

Love IWC, love Chris, but pull that price down for the love of god

@cesarpena6633 Ай бұрын

Should be $9k on the high end…

@robertschmidt9584 Жыл бұрын

Great video. Bro g out the ceratanium bracelet already!

@Fanzyify Жыл бұрын

Cardigan lapels over blazer? That's a nicht-nicht for me Andrew 😁

@jameshoward9700 Жыл бұрын

And the price is justified, how? A 6k watch, max. Any vestiges of goodwill this once great brand had, just evaporated. IWC has serious delusions of grandeur - these days it's a Tudor level brand. For this watch, charging GP, Parmigiani, Chopard, JLC, Blancpain money. Laughable if it wasn't insulting. And who made Genta Yoda anyway? One great design and a hundred derivative, sub-par riffs on a theme.

@coffeeboyclips1973 Жыл бұрын

You can't compare the fake Rolex to Iwc, Tudor is on the same level as longines and oris. This is a flagship model from iwc, it's price has to be higher, how is it okay for Rolex to charge £10k for a submariner and nobody minds but if iwc do the same it's overpriced?. All luxury watches are overpriced, most steel watches will cost less than £500 to make.

@Franzino 5 ай бұрын

@@coffeeboyclips1973100% ; all luxury watches are overpriced! A basic Speedmaster Pro “Hesalite” is almost €8K these days. I think a more exclusive, more rare (they only make 1.000x each year) Ingenieur can be more then a Speedy. I saw the new Ingenieur in real live and the watch is amazing ❤

@bdegrds 2 ай бұрын

You obviously don't know what your talking about. Comparing iwc, a company that makes perpetual Calanders, annual Callanders, six figure tourbillons.. Your comparing that with tudor? Lol stick to Walmart watches, your that guy that will look at the Mona lisa and say "who cares my phone takes a clearer picture". You don't understand art

@HRHMM Жыл бұрын

I still believe the crown guard totally destroys Genta's classic silhouette. It is a deal breaker for me.

@sadaka201 Жыл бұрын

Nice watch but way to expensive. It's a joke!

@agill2103 Жыл бұрын

Big Pilot all the way

@daniell2217 Жыл бұрын

Big Pilot is forever sexy.

@walterroberts2861 11 ай бұрын

I Have Requested; That "The International Watch Company; Schaffhausen;" Provide For Me; A Copy Of "The Patent;" "The Original Design;' ..Of Such Watches As:' " 'The Pilot's Watch;'"And "'The Portugesier;'" "The Blue Book;" "With; 'The Fundamental and The Technical Anayses; Of These Particular Models; And My Request For Them;'" (It Is As Though; I Work With Them; For, It Is Fascinating; And Within A Wonderful Location; Here In New York-ManHattan;); "And; I Also Requested The Swatches!!!!;"

@GustapoGomez Жыл бұрын

hahaha what is he wearing under his suit. What a dweeb fashion sense! LOLOL best part!!

@tiagodvt Жыл бұрын

It is a three piece suit with some kind of double breasted vest. He looks good and the suit is definitely on point and sharpely tailored.

@dominicrusho Жыл бұрын

@@tiagodvtI think he’s referring to the - ahem - unusual choice Andrew has made of the shawl cardigan underneath his jacket.

@tiagodvt Жыл бұрын

@@dominicrusho ah right. With the t-shirt and cardigan I didnt even notice it was a suit and thought it was just a sports coat with non-matching trousers. But yes maybe it is a suit. Odd choice for sure.

@gsg1407 Жыл бұрын

Pity about the crown guards… should have done a smaller, better proportioned crown.

@jmac316 Жыл бұрын

Well, he lost me when it dropped the AI crap.

@donaleeesio Жыл бұрын

Can someone please remind these guys that there was something called Nautilus and another one called Royal Oak before there was any Ingenieur... They pretend that integrated case and bracelet was invented with IWC Ingenieur! Calm down please, RELAX, Let's not forget that the first Genta Ingy turned out a failure especially the automatic.