The descriptions of "gag" and "publicity stunt" had nothing to do with the fighters' records or reputation. In fact, the commentator mentions' how well-respected Gibbons is in the boxing community. Rather, those descriptions are used to describe the fact that Shelby, Montana, a blip in the midwestern prairie with a population of the time of around 1,000, hosted the fight. The only distinguishing feature that town had was that it was a stop on the Northern Pacific railroad. The businessmen of the day were trying to draw attention to it by encouraging the promoters to have the fight there. As mentioned in the film, the fight did not sell out, many were able to watch the fight free of charge from a neighboring hill, and the fight crew had no interest in assisting the town any further.