Anyone else watch James’ channel for a while thinking he was just some nice guy that was really into coffee, before seeing this??? 🤣🤣🤣

This is how I feel making my Nescafé instant coffee in the morning

I honestly thought he was just some random dude that really liked making coffee at home. I don't think I have ever heard him mention he was a freaking world champion contender of baristas. That's like finding your local basketball teacher is Micheal Jordan.

While his coffee game is obviously at the highest level, his hair game is still in its infancy

Oh damn, James is more legit than I realised.

Wow, James has really aged WELL

Guy seems like a pretty well-versed coffee connoisseur! Should consider starting a youtube channel.

a crowd getting hyped at some dude making coffee is the right type of energy i needed today

For those wondering, James won. Would love to try that final biscotti / espresso/ tobacco drink.... ah heck, send me all three!

ok but imagine being a judge for this and drinking like fifty espressos in a day and not sleeping for a month

Count how many times he said "enjoy" he practically hypnotised the judges into enjoying their coffee

He combined two different addictions and really made these judges nut.

video quality makes it look like 1997

Man, he was oozing confidence and professionalism. I don't see how you could beat that.

I've been watching James' channel for like the last year and never realized he did this. The fact that he doesn't bring this up shows that he is a really humble guy.

I just looked it up. He actually won that year. Cool of him to not brag about it nowadays, but also he wasn't kidding whenever he talked about how hard he worked and had mentors in coffee back in the day.

He looks so at home here, like the judges are guests he invited over to his flat.

I love that each time he suggested the best way to enjoy the drink, they ignored it and did whatever they wanted.

We all aspire to age as well as James Hoffman

240p we meet again old friend

You may not like it but this is what peak performance looks like

My wife and I bought our first Moka pot today. I watched the first video from my search results from James teaching me how to make a perfect espresso shot from the pot. That first shot of espresso will mean a lot to me going forward. Because unbeknownst to me, I was learning from a World Champion … and this champion has made me appreciate coffee from my home country (Kenya) even more. 🎉🎉

It’s a shame in recent times he’s fallen victim to bripe addiction. He had such a bright future ahead of him.

Based on his expertise, meticulousness, and coffee roasting business, I figured he did something significant when he was younger, so it wasn't surprising to find this video. But what I do find really pleasantly surprising is that he was just as kind and well-spoken 15 years ago. A lot of people think skills give you the right to be rude and narcissistic. I don't believe that to be true. The real great ones don't sacrifice kindness for their talents. James is an amazing person

omg the things you learn on youtube, there's actually a World Barista Championship,

that's actually Hoffman's voice in a kid body. ShapeShifter alert!!

I noticed a couple of things he did to pack the puck that are things he no longer does. In one video, he talked about how some things that were the standard back then to pack the puck have changed and improved from back then.It's really neat to see things like that the more I learn. He looked completely in command of everything he was doing. Always a pleasure to watch somebody do something they have mastered, no matter what it is.

Yet another 15+ minute video of James Hoffman that I (unexpectedly) watched all the way through.

I thought he was born with those red glasses.

little does he know, in 10 years he will be an OLD man...

Im Not gonna lie, Not just is This preformance amazing, so is the song choice. Feels exactly like a small cafe in downtown filled with the beautiful weirdos I need this playlist

I can't help but get a little emotional whenever I watch this guy. The amount of passion and respect this guy has, is something deeply missed in society. I hope my kids grow into the human James is. That passion and respect will take you anywhere and everywhere.

Wow! Coffee has aged. The applause for a Rosetta. Just crazy.He helped move forward 3rd wave coffee world wide.

James hoffman was the Champion of this competition

he appeared to be very calm and easy throughout the whole process but damn he was actually moving at lighting speed! WOW

Its amazing to watch someone thats mastered something. Even if you hold no interest in that skill their grace and passion is almost felt.

The guy preparing for this competition, taking into account the sweetness of the coffee, flavour notes, single-origin beans, unexpected flavours, chemistry of the coffee, extraction time, ratio...only to get people just clapping to latte art!! Really though??

incredibly cool under pressure

When I was 19, I was studying food and beverage management, I entered a local barista championship and watched so many of this. I watched so much James Hoffman stuff as I am a new espresso machine owner. This makes me trust him more

Seeing this gives understanding to why he's so into coffee. Great to see a person do what they love, then it becomes art..

Oh my god was not expecting this on my recommended my favourite coffee expert youtuber rocking it in 2007

he's so cordial during the entire process!

Legends say that from this very day that James lost his voice, it has still been the same!!!

Ive enjoyed his videos for a while now and had no clue he had this background. In my mind he went from being a dude that probably worked at a coffee shop to the Ramsay of espresso

2007 was a magical time...

So many things I love about his presentation: 1) No pretension, no flash. Just craftsmanship. 2) Quiet thank yous to people who answer a question or give him a hand. 3) Nothing outlandish. His choice of what to serve is based on his own excitement of the flavor profiles which he wants to share with others. 4) The small smile on his lips as he makes the coffee. He’s enjoying his craft.

I love how the two standing judges inspect every espresso shot like they were looking for a false bottom in the cups/glasses while James makes all the magic happen in the steel cans.

Plot twist: it's his charming voice that won him the championship

The way the song starts is lovely. When I discovered this back in December of 2020, I instantly fell in love for both Hoffman's performance and this song. I should check on his channel to see what he's up to...

wow this was the most beautiful thing i’ve watched all week

Thanks for this video! 3 weeks ago i never even heard of a burr grinder let alone there was a method to brewing coffee beside the drip machine, this amazing humble and down to earth fellow was fast becoming my source of all things coffee. I finally looked up his participation in the WBC when he mentioned the donut coffee! I already enjoy his content stupendously, and this video is making me smile. A proud feeling for him, eventho it was in the past! Looking forward to more content from James.

Even back then he was mesmerizing to listen to. The David Attenborough of coffee.

It’s crazy how a Rosetta isn’t that impressive anymore when it comes to latte art. I just learned to do them and felt so proud but people are out here making faces and lions. It’s crazy

Hoffman's barista skill: 1080p MC energy level: 720p Audience reaction: 480p Judge's reaction: 240p video quality: 10p

Its so crazy seeing a young James Hoffmann, I love his videos!

ROSCOE! Such an amazing track from an amazing band, good stuff!

Super cool video. I watch him on youtube and I didn't know that he had won this competition thanks for sharing this even if you released it 8 years ago.

What a legend, watch a ton of his videos and would have never known. Love his channel

This was before he discovered david lynch I guess

so much passion for what he's doing. i'm stunned

The more I see him the more I respect him. Master

Here Hoffman is the definition of virtuoso.

bro I've been watching his videos nonstop my man is a LEGEND

Can't believe he went from this to the leading role in Chernobyl on HBO

Never underestimate presentation, confidence and competence.

could have done without the music, still i'm grateful for the insight on the earlier days of james's coffee career

Simultaneously the most intense and calmest video on KZfaq

So this is why I follow his suggestions on KZfaq

Just realized that James rarely mentioned his world championship in his videos, which makes him more awesome

I really been watching his channel for the longest time thinking he's just a dude who's serious about his coffee and now I come and find out that he's a beast in the world of baristas, he's just at a level that could kill a newbie like me instantly without messing up the tamper on his coffee puck

Excellent music choice for the vid.

A performance you can only put in if you’re passionate about what you’re doing. Made it look easy. A great watch!

Dude put tobacco in his coffee of course he won lmao

this really doesn't need music.

We are watching a World Barista Championship... He's just having a nice wednesday brunch with some guest. You can't fake that confidence

thank you for this. know i know why i felt like remembering him.

His elegant and original ACCENT adds to his presentation.

filmed on a coffee bean

I've watched a lot of his videos. I didn't know he was a competitor at this level. Makes sense now.

Fascinating. James Hoffmann is very impressive. And I love the shot glasses. Thanks for this!

I'm equally impressed by the decent taste in indie music

Awww baby James! He knows his game.

This was unexpectedly satisfying to watch

What a touching and inspiring video!

Only recognizable by the voice really

He should do a reaction video on his channel

Now i know why KZfaq recommends me James Hoffman's channel over and over again

I’ve had a coffee machine for years that I use every morning, nothing too fancy. About a week ago the KZfaq algorithm decided that I should start watching fine craft espresso videos. This morning I ordered a puck screen, a coffee distributor and a spring tensioned tamper!🤦‍♂️

I like the music. Such a calm, pleasant, and engaging demeanor Hoffman possesses.

It's January 2022. Been following James since November of last year. Never thought he was this legit. Really nice

12 years later after this was posted. Me, a recently certified barista am so proud the esspresso chosen comes from Costa Rica

Oh. I never imagined a young Hoffman. I kind of imagine him magically emerging as he is today.

The 1st song is brilliant, I immediately thought Thom Yorke but the description tells me otherwise. Great barista skills too 👏👏

I know everyone is complaining about the music choice but I actually think king Hoffman was ahead of the curve. Coffee shops in Lancaster, Pa tend to play this type of stuff.

James is all about dedication and inspiration .. State of art ! Follow your dreams... ❤

I'm crying, wow! amazing! superb

Pulls a shot, gets cheers. I wish I had a live audience around me all the time. Drinks water, "OMG, WE LOVE YOU!"

I am surprised there is no comment about his hair here.

Me: Sick with Covid, need to rest. KZfaq: nah mate you gotta watch this dude make coffee for 17 minutes.

that second track used is "50 Ways (Chipset Rockswell Version)"