"Bearable to the point of being pleasant." What a very British advertising slogan that is.

I love that despite the horror, everyone finished their slice. So Japanese!

Chris: "You're making it look like torture." Also Chris: "Cackling like a supervillain."

7:17 that teacher hastly spreading marmite on bread and lying so his other colleague could experience mouth torture was fucking hilarious 😂😂😂

*Brown mudlike substance after beer making* British person: I bet you can eat that

_"Chocolate?"_ *has a good sniff * _"Drugs."_

The fact none of them hit you speaks volumes on how nice these people are.

Natsuki, clearly in pain: "Not good, not good, no" Also Natsuki: *goes in for seconds* Love you Natsuki.

Where can I get a Natsuki

you set japan-british relations back 20 years nice job Chris :-)

"...because of it's uniquely acquired taste." That's a real odd way to pronounce Stockholm Syndrome.

"If you eat a spoon of marmite it's a symbol of friendship" Jesus, Chris 😂

Looks of disgust on their faces with dramatic music playing while a british man laughs at them. And so begins the vicious cycle that is Marmite

i love how they're so determined to finish it

My favourite part is how each Japanese person victimised by the Marmite then becomes so enthusiastic in inflicting the pain on the next victim.

watching their reactions to marmite was hilarious, but seeing them immediately turn around and sell their friends to it had me rolling

They ate all of it, despite hating the food. I love japanese people, they are so wierdly diferent from us people here in europe.

Everyone takes a bite, is like, 'whoa, this is unbearably disgusting', and then SOLDIERS THROUGH THE REST WITH ADMIRABLE YET COMPLETELY UNNECESSARY COMMITMENT.

Honestly, when I watch these videos I am still amazed at what a all around real, kind, funny person Natsuki is. It's like he doesn't have to act he genuinely enjoys his time and is always getting into fun things and it's like dang man, I gotta be more like Natsuki. If I ever run across a friend like that while traveling I would forever consider myself a lucky guy.

This is the reason we can't get a trade deal with Japan I am surprised they haven't cut diplomatic relation with the UK

everyone should have a natsuki

I love how they just eat the whole thing since it's so embedded in their culture not to be rude.

I like how the first batch of testers are like "I shouldn't be the only one to suffer through this. AND THAT'S WHY I BROUGHT MY MATES! WHEEEEEE"

Best part was the Japanese people going "This is absolutely horrible... I must share it with everyone I know!"

I'm american and tried marmite for the 1st time 2 years ago at 33 years old. Instantly fell in love with the stuff. Now I order marmite through amazon. It takes a month to ship from the U.K. Love marmite with butter on toast in the morning.

I like how they all immediately recognize its value as prank fodder.

I love how it's then used as a weapon against other Japanese people by the ones who initially tried it

I like how they proceed to torture everyone they know with it lol

Their honour prevented them from refusing to eat the entire thing.

This can only be eaten with the mouth like pitbull.

0:00 Natsuki: "Look its... look its good. Ah sweet, chocolate! Wow!... but... smell..? mhm... terrible..." and then at 2:00 he sniffs it and instantly goes "drugs"

I went to the British store yesterday and bought and tried some for myself (very thinly spread, like people in these comments have recomended). I actually quite like it, the taste of yeast combined with the salty flavour is alright. I guess it is all about the way you spread it (there's a reason it comes in tiny jars!).

It’s like getting someone to try wasabi for the first time and giving them a massive dessert spoonful.

They ate the Marmite for the relations of Japan and England.... :') ...Beautiful.

Its funny because whenever people try Marmite or Vegemite they put on a MASSIVE amount and obviously it would be terrible!! It is of course the best when you have butter and toast and a small amount! but of course its all about the reaction hahahah

How do they all manage to eat all of it. It’s like like condensed hell on bread

Japanese are so kind to finish that nasty stuff !

The Japanese guy who ate marmite off a spoon for England should get free British citizenship lool. And I love Marmite...

I love how despite their abject disgust, confusion and horror, they still finished it while laughing. Definitely Japanese

I had similar reactions to sharing some Russian foods with my Asian (Chinese, Laotian, Thai) roommates when I first moved out on my own. They did not like the heaviness of the foods, the pungency of borsch, acidity of cabbage, and the abundant malt flavors in the bread and kvas. Asian cuisines tend to be rather light and mellow in tastes, and are very low in foods like breads and roots and so on. The Chinese guys did like vodka, because it was like their native baiju. They eventually learned to be okay with cabbage soup, provided I made it less strongly flavored (I also took to putting bamboo shoots and bean sprouts in it). Nobody ever came around to kvas, ogurtsy, hleb, chebureki, spraty, or borsch. Kompot was an instant hit, as were pelmeni and blinchiki. The heavier the food and overbearing its flavor, the less the Asians seemed to like it. Their foods are full of complex but light flavors. They don't have anything like borsch, where the whole thing is beet flavor surrounded by beets and a side of beets.

I had a german friend once who grabbed my jar of marmite thinking it was some obscure branding of nutella and had a tablespoon of it whole. I could've stopped and warned him I guess but let's be honest...

Japanese do the same thing to us Westerners - they make us eat natto and laugh at our horror!! ;)

Did he say, “oh marmite... good desu!” Cuz boi, that had me on a giggle spree!

I ate marmite once, while I was visiting in the UK. My own INSTANT reaction, which I still remember perfectly because of just how quickly the words came to me: "This tastes like someone distilled pure sadness!"

For some reason I always look forward to see Natsuki in your videos, that guy is really funny. Also Marmite looks disgusting.

good? no good no *takes another bite*

The editing and cuts to the reactions are just excellent.

Your videos are a blast! And the people you know seem like really good folks. It almost makes me want to leave my house and give people another chance! ..almost..

You gotta seriously respect these japanese people for their manners, taste is horrible but they finished it

You definately put too much on didnt toast the bread and no butter... Nasty even though i love it.

I love marmite. A spoonful mixed in to Baked Beans, on Cheese On Toast, with hot toast with coffee in the morning. The main thing is it says on the jar “spread thinly”.

10:06 Natsuki's Theme Lyrics: Let's Open Let's open Nice Smell Marmite Smell~

lol i think its funny how they all say its terrible, but keep eating it lol

I imagine if Hell has a cafeteria, then it only serves Surströmming, Marmite, and Durian fruit.

Can’t stop laughing😂😂😂😂 Your friends are good at acting, at the end🤣 soya sauce+marmite+wasabi=yum! 😂🙏🏻

Western people: Asian food is so weird Asian people: western food is so weird

No butter, and a metric ton of marmite per slice? no wonder they didn't like it. Gotta ease into marmite ^^

It awesome how respectful they are. They literally finished the whole bread out of respect.

This really tickled my sadistic little heart.

Best video so far keep up the content

This may be an outrageous request but I would murder for a whole episode of freestyle Natsuki songs... which would be difficult to title.

When having bad food, Itadakimasu is essentially a suicide, as you must finish the food that you started.

Every time Natauki raps, I just think “I want a pencil” 🤣 His lyrics are straight fire 🔥

Oh man I absolutely loved this one! As a first generation American I know all about the Marmite, my pops and grandparents are obsessed with that garbage and mince meat pies!! Blegh!!😂🤣I love how your friends still ate the whole thing though and probably thanked you afterwords too!! So polite!!🙏丁寧

10:13 "Nice smell... Marmite smell." LMAO

“In small amounts” Spreads half the jar on a piece of untoasted bread.

Over the years I've watched this video many times, and each time it gets funnier, lol

Natsuki's advert was funny. Honestly, this video just got better and better! I couldn't believe they all finished it!

It’s great how they clearly don’t like it but still finish the whole piece haha

Is marmite like vegemite? Because that stuff is... unpalatable to my tastes.

I'm Korean and I actually began to love Marmite and Vegemite while living in Korea lol

Natsuki "Not good!" takes another bite. 🤣 What a trooper lol.

Lets open!...lets open. Nice smell! Marmite smell.

This is one of the best Japan videos i have ever seen

Oh this was brilliant! I'm British and I love Marmite! Interesting that absolutely none of them like it given Marmite's love/hate tag line. (I realise this video was published around 7 years ago - I'm working my way through your back catelog!).

hahahahahahahahahaha Natsuki and the others at the end made my day.

Nice smell. Marmite smell.

This video has increased marmite sales in the uk I went out to buy some just because of this video

They laugh at us with wasabi, now we laugh at em with marmite. How the tables had turn. 😂🤣😂

So much fun

Oh my god I love how they eat it EVEN when on the edge of vomiting.. They got some guts!

well it appears your Japanese friends have stumbled upon our love of inflicting horror on foreign people via our " world famous" food XD

By your own description of "lightly spread on toast with butter" it is delicious, and I would even enjoy what your friends were given, but for an intro go with toast and butter

The ending beat is so awesome

lyrics: *beatbox starts* lets open let's open let's smell marmite smell

nicely browned white toast, generous amount of butter & thin layer of marmite! with maybe cheese or tomato 👽👽👽👽

When I worked in North China my colleagues loved it. They were an older generation though say 65 in 1996. We also really enjoyed chinese black pudding from Hebei

just love the stages kinda Kill Bill ish, all the same the expressions made me crack my ribs in laughter!!!

You'll notice that they a. don't spit it out and b. finish the rest, even though they hate it, because in Japanese culture it is rude to refuse food given to you, even if it tastes awful.

natsuki is just one of those japanese guys that every foreigner would love to have as a friend. he knows just enough english to have a good laugh.

Japanese here, I actually love marmite, vegimite however, can sod the right off lol

Marmite works well on toasted bagel too - lashings of spread or butter before you thinly smear the beautiful stuff on 😁

I'm dying of laughing, you made my day, thanks from Africa

The funny thing is, they all eat it, even though they think it's awful. Here in the west we'd just throw it away.

Woah 6yrs ago.. you can definitely see how long the channel has grown.. so fin to see their reactions 🤣🤣🤣

these old videos are pure comedy goldd

I love that they all finished it, they deserve a medal.

This looks like one of those Japanese games shows where they torture their contestants for cheap laughs.

Surprising seeing the umami flavour that they seem to like in Japan. They hate it in Canada too!! I do think it’s not so salty with a bit of butter on the bread first. It’s all my daughter would eat on toast till she was four!! Love the comments at the end!! In Canada all I get in Canadian and American KZfaq suggestions. Not a T sound in site!! It’s so nice to watch a fellow Blighty!

Great content lol this was hilarious