J Balvin - Que Locura (Official Live Performance) | Vevo
That grin from the cover photo pretty much tells you the story. On ‘JOSE,’ J Balvin is out to have a good time. The Colombian superstar’s sixth studio album is one of those go-everywhere programs that makes the reggaeton hero seem like a versatile experimentalist while sustaining all his global street cred. From the saucy dembo of “Perra” to the personal deets of “7 de Mayo,” he throws a wide net and delivers some of his most engaging work. We’ve been planning to capture some of ‘JOSE’’s stellar tracks in performance for months now (as we did in 2020 with the ‘Colores’ material) and in August we had our shot, as both Balvin and Vevo took over sections of New York to render their creative collab. “Que Locura” was shot on the edge of the East River in Williamsburg, the chill vibe of a Brooklyn summer evening in full effect - a nice follow-up to our series' first release, "Suerte." "It was an amazing experience working with the Vevo team to bring my new album to life visually, and I'm grateful for their continued support following the ‘Colores’ campaign we did together,” says the Medellín native. “This album is very important to me. I felt like I just wanted to make songs that I would want to hear as a music fan, as Jose, not J Balvin." Our celebration of Latinx Heritage Month begins with a blast. Be sure to share "Que Locura" and its predecessor with other Balvin fans, and follow the Vevo social accounts for updates on upcoming Balvin performances premiere dates.
Watch J Balvin's Officlal Live Peformance of "Suerte': • J Balvin - Suerte (Off...
Watch music videos by J Balvin: bit.ly/3dKCCSn
Executive Producer: Micah Bickham
Executive Producer: JP Evangelista
Executive Producer: Ed Walker
Director: Kyle Goldberg
Associate Line Producer: Maddy Schmidt
Creative Producer : Tomas Alvear
Contrast Films EP: Jordy Wax
Line Producer: Cole Brian
Producer: Haley Sliger
Producer: Matt Campbell
Produced by Contrast Films
Director of Photography: Mack Fisher
Gaffer: Jay Warrior
2nd Unit Camera: Skyler Brown
AD: Yuma Shishido
A1: Casey Graham
A1: Jake Bolles
A2: Joseph Macias
Mixing Engineer: John Buitrago
Monitor Engineer: Hugo Pinzon
Playback Engineer: John Cardona
Mastering Engineer: Fernando Argento
Locations: Tony Flynn
Photography: Sam Leviton
Production Design: Pili Weeber
Editors: Andrew Ros and Austin Prahl
Colorist: Taylor Black
Post Supervisor: Michael Colman
Project Manager: Dominic Siri
Design: Sydney Emery, Dominique Falcone, Nick Resnicow
'Tiny' font by Jack Halten Fahnestock & Velvetyne Type Foundry
Music + Talent: Gabby Prisciandaro and Julie Fernandez
Music video by J. Balvin performing Que Locura (Official Live Performance | Vevo). Universal Music Latino; © 2021 Sueños Globales, LLC, Exclusively Licensed To UMG Recordings Inc.
vevo.ly/C2DIun