Hey beauties! A number of you have the same questions. Make sure to scroll around to see if your question has been asked so you can see my answers. Also, follow me on IG: instagram.com/jenaemilyutley

👋 professional stylist here. You’re great! Also thinking about the condition of your hair, something that might help between the first and second process. Instead of doing 40 and then washing it and waiting a day, try doing your first round (try 30, have to say it hahaha) and then instead of washing it out, wipe it off. Reapply immediately (before shampoo) with a *lower volume* than you started with. If your hair is already in the bleaching phase, all you’re doing is continuing the process. Part of why it’s so hard on your hair is the initial push to start bleaching it. 40 volume is really aggressive because it’s like BAM at the beginning (so that it can raise the pH of your hair and open up your cuticle) and then chills out, so if you do 3 applications with 40 you’re basically punching your hair in the face 3 times. If you wipe and reapply with a lower volume, it’s one punch. I hope that makes sense. If you do try this, when you reapply check your hair every 10 minutes. If it seems like it isn’t getting lighter then it isn’t going to and then you know to wash and proceed as normal. Hope this helps, either way as long as you’re happy and your hair is doing what you want! 🖤🖤🖤

There is a permanent color by ion available only at sally beauty stores called lavender moon. You mix it 1:1 ratio with 20-30 volume peroxide after you have bleached to a level 9 or 10 and your hair will tone to a beautiful icy white. It has just enough lavender/purple/blue tint to it, that it takes that brassy yellow right out and leaves your head like a snow ball. I love mixing it with olaplex to give my hair back some love after I bleach it from my natural black to no yellow white ♥️ I shave it every 5-6 weeks so I have to color it just as often or I look like a Dalmatian! Great video, thank you for telling people to hurry with the application but go slow with the process so they don’t fry up their hair and or scalp. You are very sweet and beautiful and I’m sure that you look amazing in all colors, but that white is stunning 🥰❤️❄️

Yes he did.!! Came thru kissed her with the mask on smh..that’s love 💓

After going to the salon to pay $140.00 for an “all over blonde”, I left the salon with my jet black hair just barely above an auburn. I ended up cutting all of my hair off and am starting over… this video really makes me think I can do this! Thanks!

2:04 *Products* L’Oreal Quick Blue, SalonCare 40 Volume, Shimmering Lights Shampoo Blonde and Sheer, Spooling Brush, Processing Cap 2:18 Products linked in description 2:20 It takes three times of lifting the hair to make it white. That’s why it’s more economical to use half the quick blue pack and cream developer pack. 2:40 Mix together to a yogurt-y consistency and apply. 3:00 Be sure not to do anything to agitate your scalp. Otherwise the dye will BURN 🔥 like a relaxer. 3:22 Apply everything evenly within 5 minutes. So that your scalp will not burn. 3:42 Also do not neglect behind your ears. 4:00 Put processing cap on immediately after finishing. Process for 50 minutes so that the scalp does not burn. 4:16 After the 50 minutes, wash with the purple shampoo. And then deep condition the hair. 4:25 Dilute the purple shampoo especially with lighter colors like white and platinum blonde. Otherwise the shampoo will stain the hair purple instead of pulling the brassiness/yellowness out like it’s supposed to. 5:29 Instead of dyeing it back to back, I now wash out with the purple shampoo, deep condition it, then leave it alone for 24 hours. For the hair’s health. 5:50 *Look: A Brassy Yellow* After 24 hours the hair looks very yellow and brassy, which is where the purple shampoo comes in. It will take the brassiness out. The more you wash with it, the more it takes the yellowness out. 6:19 Then repeat the process. Use the other half of the quick blue powder and developer. Mix it up and apply. Put the cap on. Set for 50 minutes. 6:43 This time washing it out, add conditioner. 6:50 *Look: Really Pretty Platinum Blonde* Not white yet. 7:16 Personally: Wait a week to two weeks after the 2nd dye. In that time, the hair is getting conditioned and taken care of. 7:41 Then, dye it a third time. Same exact process. That will lift all the way to white. 7:59 *Look: Icy White* 8:00 🔑 🚨 MAJOR KEY ALERT 🚨 🔑 **the new growth hair lifted to yellow, but was getting washed with the purple shampoo. The new growth is peeking through. 11:47 Don’t wait a whole week, wait 3-4 days before dyeing it again so that the new growth gets lifted.

I watched your video about 5x and took the plunge! My hair is BEAUTIFUL! Thank you!!

I love to see how ur husband was there to comfort and support u doing ur thang gurl beautiful

Girl, forty volume on your scalp!? You are the boss! Twenty volume burns my scalp! Lol looks amazing!

Your hair is absolutely beautiful!!!! I'm turning 50 in 2 weeks and have decided to go short platinum. I'm natural & I've cut my hair low like yours. I was looking for an educational tutorial on how to properly bleach it cause I don't want toner. Thank you so much for explaining in full detail. Very informative tutorial. You're hair is gorgeous!

I just did mine again and one thing that made a huge difference was putting on the hair mask (I'm a tramp so used cling film) I'm dark brown naturally and doing it twice makes my hair white! Thanks for the video! I'm a male and it worked great :) Love from the UK

I dyed mine white too but it can make your edges look invisible lol but this colour suits you so well x

Gurl is Absolutely Correct!!!.. Ex-Hair Model Here... CONDITION.. CONDITION... CONDITION!!!.. I can't Stress enough... I have had almost EVERY color in the Rainbow..(Professionally) .. Lol.. And...U CAN... Just be sure to Condition n BETWEEN STAGES TO THE EXTREME!!.. (However long that takes!) Prayers for ALL to Stay Safe.. Healthy and Fit.. Be Ur Best Self!!! ❤😎🙏👍👍❤

Thanks, I’ve tried several different types of methods and none gave me the icy white I desired. Yours is beautiful!

Out of multiple videos on this process..yours is the best!! Especially information about diluting purple shampoo with water. Thank you.

Hello, I am a 50yr old, was looking for something jazzy. I ran across your helpful and informative video. So I gave it a shot. I use the same products you suggested. I got the blond brassy look. Will update you on tomorrow which will be my 2nd lift.

Thank you for mentioning diluting the purple shampoo; I had not seen any other white hair tutorials do that! I have naturally ash blonde hair, so it lightens to yellow pretty fast, which means I tried to use the purple shampoo (same brand - Clairol Shimmer Lights) right away on an almost-matching human sample of ash blonde hair... I could not get the purple out of that sample. I wouldn't have thought to dilute it, I thought I'd just wasted money on bad purple shampoo lol. It's great to know I can still get my money's worth, and only have to use half the amount!

This lady has great advice she knows what shes talking about her hair looks great I would be so happy if my hair will reach that colour

Definitely adding this to my playlist. I've though white hair would look hot before and now I'm definitely thinking of going for the white ponytail. Thanks! ❤

Thank you for your video! You inspired me to bleach my hair myself. It is white and healthy. The only modification was using sensitive scalp 30 volume. My hair looks great and my curls weren’t stripped. Thank you so much!

Let me just say your hair looks amazing!! I dyed my hair based off your video. I did process my hair 3 times, but some parts are lighter then others. I'm scared to process it again, but I am happy with the look. Thank you so much for sharing and for showing the products used♥️♥️

This color is sooooo bomb on you!!

Thank you for the step by step. I am turning grey around my edges and hate having to dye dye dye. I have always loved the look of silver hair, but never knew the secret of getting the look that you have. I finally ripped off the band aide went to the store and got exactly what you listed. So far I am at step 1 followed what you said to the letter, and it came out just like you said. I can't wait until tomorrow to follow step 2. Thank you so much for the video you are getting me to change the color of my hair from black/salt and pepper to the color I have dreamed of having. I am in my 50's with a baby face so it should be an interesting look. Thanks again.

Thank you for speaking fast enough to not put me to sleep I understood everything and my results were flawless you rock

I've been trying to get my hair the same color, and like you said, i stuck with the blonde for over a year now. BUT after watching your video, i now know what to do!!!!! I am, as we are commenting, dying my hair and following your instructions to the TEE. i AM DOING A NEW LOOK. I am super excited to see how it will turn out. I love that color on you. i did subscribe and I am excited to completing the task tomorrow. THANK YOU SOOOOO MUCH!!!! let's keep our fingers cross...

I love the way you're hair turned out, it took my about three years to convince my mom to let me dye my hair white.

That color is really sharp. It looks really good on you. 😊

🤍🤍🤍 Thank you thank you thank you😘😘😘 I went bald the first time trying this😂 I had to come to someone who actually spoke about the health of the hair while dying the hair. Thank you Love ❤

Hey! This is the storm white color that I want. I lifted my hair Monday from black & grey roots, black/brown & green ends 🥺. It’s a nice strawberry blonde but I believe I too have 2 more lifters to go thru… Luv the color on you.. 💕

Thank you!! The first one from a black girl!! Not an already blonde person.

I like you as an individual. I feel your presence thru the screen, I pray that you flourish in anything you got goin. All love.

Sis where was this video when I needed it lol

Thank you so much for posting this! My hair stylist is out for a month and my hair needed a touch up in the worst way! I’m already an ice queen but I needed those roots touched up. Thank you, thank you, thank you!!!! My hair came out amazing!!!!

Coming in here, 2 years after video was made.. Video convinced me " I can do this."Definitely I am going to brave this bleach thing once and for all. I am so sick and tired of having to go to hairdresser spending $. and coming out brassy yellow. WTF! Also they put a toner on with one bleach. They think it's better. They don't tell me to have it bleached again. But toner washes out. Then I wash with purple shampoo. Next time at Sally's I am diving in.Getting all the stuff and doing it myself Thanks. Good Luck with future videos.

I want to thank u for posting your video. I just got all the stuff to bleach my hair white..today was day 1, an ill post pics of process. Thank u again!!

I loveeee the quick blue. Makes me want to dye my hair again

Oh this is crazy! How’d I google platinum dye on natural hair and my FAV youtuber pops up! 💕Ah the universe....or KZfaq algorithms..whatevs. You look fabulous daring!

Just want to say thank you. I've been wearing my hair white for a while but when I do my shampoo it always has a purple tint for a couple of days. So I know now from looking at your video to dilute my purple shampoo thank you so much.

I love the teacher in you. You make a great life coach !

I'm trying this out, 2nd bleaching process was on Monday, so going to bleach it again on Friday/Saturday

I've watched tons of videos on dyeing natural hair platinum, you had awesome tips.

You are so detailed and transparent. This will be my first time dying my hair and with your clear instructions I know I will get it right.

I really like Alicia’s comment. If I need the color, I don’t want it to be a 2 week or a 5 day process.

I used the same products, only difference is I use the 50 volume. I left my bleach in for 2 hours! I rinsed with the shimmering lights 3 times, letting the 2nd & 3rd shampoos stay in 10 minutes each. I got my white hair! Thanks for the video 😍😍

I’m going grey naturally and am thrilled you shared this video

💗 Thank you! SUPER helpful. Been bleaching my buzz for months now and sometimes it is not as good as others. Your video is the answer. 💗

Love your hair. Noticed your last name is Utley if you ever heard of Jimmy Buffet he sings a song called,” Volcano Blows” and in the song he mentions a guy that plays in his band who’s name is Mr. Utley. 😊

Best video on this subject, hands down! Extremely informative.

Your hair is so beautiful! I miss dying my hair! Truly an amazing way to express yourself. I love it 🥰

You are the reason I dyed my hair blonde 👱🏾‍♀️!!! Now trying to decided do I want to big chop chop again lol

Jena’ I love your style, your transparency and your beliefs in Jesus. Let me know where you got your glasses from. I wear my hair platinum.

Fantastic video! I'm already naturally grey and want to make my hair pop like my edges do! You explained it the best. Thanks!

You look great, I'm getting ready to dye my whole head for the first time very excited. This video was very helpful thanks : )

yess ma'am i've been thinking about dying my hair white and i was looking for the perfect video to help me. lmao i found it .

Great video. Just finished round 1... It's hard to find a video with actually measurements - the eyeballing and yogurt or pudding consistency freaked me out especially since last time I did it - I burned my hair off to patches. So yeah - ya girl needed measurements. So.... I used Clairol BW2 Bleach and Super Star 40v ... I matched measurements as mentioned (1/2 powder is .5 oz & 1/2 bottle 2 oz), which is 1 Tbsp Bleach Powder to 4 Tbsp Developer. Love the step by step and hoping for the best. Also I used coconut oil all over my scalp and edges and was able to tolerate the bleaching - I have a low fade (type 4b hair... if we doing types). Thanks Queen! I hope the measurements helps someone out there ❤

Ladi... you are freaking PHABULUS!!!! I dyed my hair and I would love your advice on how I can make my color like yours....

This video helped me. I've dyed twice already. Need to get purple shampoo. Thank you.

You're awesome girl! I love the info provided below your film, cause talking it is difficult and often I must go back and find the spot where the developer volume, or toner vs developer, and the TIME to leave in! I miss it when just spoken, n fast mostly, but now with the data, no problem. The recipe.... the mix, the volume, the timer, and process broken down is wonderful, so professional! Thanks and I'm grateful to have found your video. I'm now a super fan!

This was an excellent video! Now I understand why my bleaching failed. Thanks so much!

This colour stuns on you! WOW

You literally have the most beautiful soul *heart eyes*

Love this video . I’m a professional stylist, have you considered using a 50 volume bleach , shampoo, use a purple shampoo as a pre toner, then put an icey plantings toner to take out all the yellow. Then shampoo with a moisturizing shampoo & conditioner.Results white hair. I’m literally doing it now. You can lower how many times you have to bleach. Once again love the video.❤

Yup I have to do it with 40 because 30 whont lift as much as I want

Great video! Thank you! The lesson at the end about waiting too long to do bleach the 3rd time happened to me once - I really appreciate your sharing that "blunder" with everyone because it is not easy to fix and can be avoided by, as you explain, rebleaching the 3rd time within 3-5 days instead of 10-15 days!

Lady, you went straight SUPER HERO. LUV IT!💖

Girl that’s exactly what I did but mines went left but the final results was shocking! It was Snow White platinum just like yours. I am very please with the 3 rd results. I might do a video on it but yes.

I appreciate this video. My hair is as dark too. A level 2:) I bought coconut oil today to help moisturize the hair and scalp during and after:) and I got purple shampoo 🤩

I just like your vibe. Love the video.

Thank thank thank you this is the first video that actually gives a good way of taking the plunge to die the hair blonde at home I am for the first time in my life as an adult chopping of my hair and going blonde I have loved this look for a very long time I will be turning 52 and I have just taken my hair out of braids it's the first time that I had not enjoyed wearing them and I have just made up my mind to just chop it all of and I can't wait your video has given me the confidence to express my new journeys I will be taking going forward and to the stylist that added her assistance thank you as well indepth help from a professional is most welcome thank both again

That white is beautiful, job well done! Thanks for the tips!

Great job I wore my hair not as white as yours. I am looking to get that icy white. I will be getting the blue lighter already have the 40 volume. My hair been every color you can think of. Great job I will be using your method. I know what works for one person do not work for the next.

Thanks for the tutorial. Just went through round one and I love it already!

OMG I USE THE SAME EXACT PRODUCTS YOU USE....IM WANTING TO GET THE WHITE BLONDE IM SO HAPPY I FOUND YOU!!!! LORD I PROMISE I WAIT LIKE 2 MONTHS BEFORE I GET A CUT. BUT MY HAIR IS A LITTLE STRINGY AND I WANT THE ICY WHITE LIKE THE COLOR U ARE NOW!!!

This video was sooooooooo perfect! Very informative. Love your step by step and you answered every question I had 😍

I am the brassy yellow, hate it!! So thanks for letting me know it’s 3 times!

Using 2 packets of sweet n low stops the burning sensation while dying. Thanks for all the info. Processing now.

Girll i love that lipstick💛 ur rockin it💕

Girl... the minute you said holistic... I hit subscribe 👍🏽 I'm going to find you on the gram "gemis are the best"💖💖💖 That color is EVERYTHING!!!

Best explanation I've seen so far!!!!

You rocking that white. Love it. Blessings 🤗😎

Omg! I'm 3 years late, but your hair is Magical! Especially "Icy White"😍❄💖

I bleach mine twice in a 48 hour period. So before bleaching I cut my hair, then the next day I'll bleach it with 30 volume developer, leaving it on for a maximum of 45 minutes (including the time applying it), then I just rinse it out and condition it. The next day (approximately 24 hours later) I bleach it a second time, leaving it on for 45 minutes again, rinsing it out, then washing with purple shampoo, followed by conditioning it. Ideally I would tone it this same day, but in the past it my scalp is too sensitive at this point. So on the third day, I apply a toner and leave it one for 4t minutes as well. The toner just takes it from good, to great.

This video was EVERYTHING! 😩🙌🏾❤️❤️

I love your energy, I love your self love and your love for others. Watched two of your videos and I’m now subbed!! Thank you beautiful ❤️🙏🏾🥰

Just shaved my hair and your channel just popped up and i love it.I was unsure about shaving but now i feel confident.Looking forward to watch all your videos

Ooh I wish I could do this process! 😭 my hair will have grown out too far in two weeks if I wait to bleach it again

I’m doing this today...thank you soo much gorgeous ❤️

this vid was very helpful for me I will b trying this tomorrow thanks storm you rocked

I use Blonde Brilliance and I love it but this looks really good on u! 🔥🔥 Young Storm I see u !

I just shaved my hair for the 1st time and I am now about to try this for the first time!!!!

thank you!!! didnt use same brands but used same products but added a protector add-in like 'Plex or Walla (i used Ion but most brands have something similar!). otherwise I've been swearing by Féria Platinum Bounce, absolutely gorgeous reaults for a box (boxes have come soooo far lol). gonna check out your newer videos to see if you've made any alterations to your process. thank you!

Lol yassss love that Storm look gurl. White hair ftw! ⚡️

Hey there, my name is Drew. Thanks on the video. You made it look so easy. I’m about to try this on myself so thank you for this ❤️❤️❤️❤️

Enjoyed! Following and I absolutely love your hair!

Tryna dye my hair white and saw this video! love what you’re doing 🚨🙌🏽

Subscribed . I love what your intro message was about. ❤️

My hair grows back within 2/3 days so I couldn’t wait a week for nothing 😩

I love your hair color! This video was recommended , & when I looked closer I saw that we share the same last name !! There aren't too many Utley's , I'm from MI. You did a nice job with your color!

So clear and direct... to understand

I love your tutorial! So thorough, and the results are so bomb 🙌🏽 after this I have to follow you ♥️