Jim Chapman on How Luxury Watches are Made | Episode 3 | The Luxury of Less

Jim Chapman on How Luxury Watches are Made | Episode 3 | The Luxury of Less | British GQ

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8 жыл бұрын

In episode three of our new series on investment buys, Jim Chapman jets over to the historic headquarters of TAG Heuer in Switzerland to find out how luxury watches are made. Giving you an inside look at the unique design and making processes, Jim discovers that a watch that’s likely to outlive you is probably worth the price tag.
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When is a piece of clothing really worth the price tag? GQ columnist and KZfaq star Jim Chapman explores the so-called ‘investment pieces' that promise to keep you in style whatever the season.
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British GQ is the premier channel for men’s style, lifestyle and entertainment. Every week brand new series, original documentaries and essential style guides make it the first port of call for living well and looking good for men.
Jim Chapman On How Luxury Watches Are Made | Episode 3 | The Luxury of Less | British GQ
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Пікірлер: 339

@JimChapmansplus 8 жыл бұрын

I would have got away with stealing that watch too, if it wasn't for that pesky camera crew!

@PoppyMarlow 8 жыл бұрын

Haha naughty boy 😂

@emmasgaming5991 8 жыл бұрын

Ooh Cheeky Jim, imagine if you got away with that!How on earth would you feel?

@gypsyrhodescovers 8 жыл бұрын

+Jim Chapman Damn that camera crew!

@christinaacaao 8 жыл бұрын

The camera crew is just ruining everything

@1997HSS 8 жыл бұрын

+Jim Chapman You should do shoes nest series!

@liamrodell711 8 жыл бұрын

it would be interesting to see shoes I think

@brennanbunnage5418 8 жыл бұрын

Definitely

@rashy28 8 жыл бұрын

Yeah definitely! surprised they didn't cover it in this first series

@sam-ur8nj 7 жыл бұрын

One word: Berluti

@RahKap98 8 жыл бұрын

Do leather jackets in series 2 please!

@numberstation 8 жыл бұрын

If you want to buy an investment watch: Unless you are stinking rich, buy Rolex. Stick to popular models in simple colours, like the Submariner or Datejust. Omega models like the Speedmaster and Seamaster are fairly safe, won't gain much value but won't lose a great deal, either. Don't buy Quartz, anything. Regardless of this video, don't buy Tag. Nothing wrong with them, but many watch collectors regard them as turds and you may well lose a lot of money if you decide to sell.

@heywoodjerbloume 3 жыл бұрын

I got my Rolex submariner in 1974 in Joburg and its still going strong.

@jonnynelson2601 8 жыл бұрын

Shoes and accessories! Rings, bracelets, and even coats

@alter3go411 8 жыл бұрын

Tags are not very good investments. True watch snobs wont even touch them.

@AbdullahIbneMasud 8 жыл бұрын

only vintage huers are worth it. All tho some of the new tags do have nice shapes.

@DavidSylvester7 7 жыл бұрын

won't even touch them with a 10ft pole

@samuelson4244 7 жыл бұрын

Wouldn't count out Tags based on popular appeal or prestige among purists, as there was a time when the vintage submariner was tossed around and treated as a joke; whereas now purists swear by submariners and the like.

@Disinf3ctant 7 жыл бұрын

Never good to be a watch snob.

@OMGWTFLOLSMH 6 жыл бұрын

What kind of snob is preferable?

@MsChouchou18 8 жыл бұрын

absolutely loved this serie! hopefully you will make more :)) find it so interesting to follow Jim in those little adventures

@tkendrick5319 8 жыл бұрын

Loved this series! Looking forward to many more episodes - get on to it GQ!

@KrystyneY 8 жыл бұрын

That was really kind of amazing. The effort that goes into making a single watch...and all the technology used. The knowledge theses workers possess is astounding. I can't even assemble one of those craft store clock works!

@AsAnAtheistFilms 7 жыл бұрын

I love how Jim was like "It's not like you can't buy these things at wholesale".... the watchmaker had a pause and thought about all the movements that are coming from ETA.... then lied to the camera.

@jackfinlayevans3428 6 жыл бұрын

AsAnAtheistFilms they make their own variations, adapting and remaking some parts, I do agree with you however technically he doesn't lie

@Cutekid69 7 жыл бұрын

Interesting look inside a Tag factory. They make some very iconic pieces like the Monaco. I am a very serious watch collector and I find Tag to be very fashion forward in a lot of their lines. Very good if you want the latest styles but usually they age badly. Good watches with very reliable ETA ebauches for their lower end and mid range.

@millerbarnes 8 жыл бұрын

I want more from this series! Love them.

@twofists 8 жыл бұрын

I've enjoyed this series. Nice to see behind the scenes of some great brands.

@justbecauseitsbeauty 8 жыл бұрын

I loved watching this series Jim! You should do shoes, ties, cuff links, bags in the next series ;-)

@MsRussianbaker 7 жыл бұрын

"On tonights episode we visit Switzerland the land of luxury watches like Rolex, Patek Philippe, Zenith etc.! We however (because all these brands know how shit this magazine is) are going to visit......... Tag fucking Heuer... It is like going to italy to test an italian sports car... everybody expects you to test a Ferrari or a Lambo etc., but you come back home with a review of the bloody Fiat 500 and even claiming that the car is in the category of the others... christ GQ you were doing so well with this series...

@lukecunningham6276 8 жыл бұрын

Shoes. Would be good to see one of Church's, Grenson, Loake, Crockett & Jones etc.

@ambersantos352 8 жыл бұрын

Love this! So proud of Jim

@fabienmilon3474 8 жыл бұрын

Jim ! Firstly, CONGRATS on the series ! Beautifully done :) Really enjoyed watching it ! Shoes please :) xxx

@fabriciogiampietro7029 7 жыл бұрын

I think in this new era we have a lot of fashion watches around, the time of the old school watch companies like Rolex is fading with the emergence of new styles, perception and economic trends. I still struggle to accept Tag Heuer but I must give to them that they have their place in the game, and they are keeping up with the time we are living in

@wix3759 7 жыл бұрын

I love this series, he started making little videos and now he's got his own show

@turbotimthree 7 жыл бұрын

It's amazing, Tag is always great at taking credit for what other have done.

@0xVeeda 5 жыл бұрын

I really loved the video. I hope we could appreciate the product more

@3signets 7 жыл бұрын

Great video thanks.

@neverforgetwhouwere 8 жыл бұрын

do it agaaaain!! cant wait for series two!!=D

@johncookiedoee 8 жыл бұрын

Awesome videos!!!. In S2 it would be cool to see boots, wallets or vintage bikes :-)

@joceyr 8 жыл бұрын

Loving this series. I hope there are more in the future! How about a serious on Men's formal footwear, Men's grooming (beard, mustache, overall body hair...sorry Jim!), Coffee, English Tea, Luxury European vehicles, etc.?!

@markbrelandcomeback8604 7 жыл бұрын

Tags are bad for investment. Value drops within first year.

@bighands69 7 жыл бұрын

If you are buying as investment on the basis of a one year time period then you need to consider that watches is a very poor field to be involved in. It is like buying a house and expecting the value to increase next year.

@raparcheto1998 7 жыл бұрын

+bighands69 buying a house IS a pretty good investment, depending on the location.Maybe buying a car would be more like buying a watch due to the value drop in the first year

@th3k1n6 4 жыл бұрын

Why wait a year?? You buy it at 50% off to begin with😅

@mistertee5000 7 жыл бұрын

I know everyone hates Tags these days (they haven't all been so pretty), but i've worn mine every day for the past 16 years and it's been flawless and looks great. My model looks very Rolex-ish, which probably helps a lot, but technically it's been a fine watch even through a lot of rough and tumble (and many, many oceans!).

@NervaTraian11 7 жыл бұрын

Watch aficionados have a tendency to be snobs, especially to Tag Heuer. Most of them don't even own a Tag and just hate on it because it's the cool thing to do.

@cobbetlprogrammer1344 6 жыл бұрын

Great JOB Jim. Very good series. Obviously WE your followers would love to see you do a More EXTENSIVE rage of Suits (business, fancy dress, etc..), Shirts, & watches (from around the world) Good Luck!

@stus804 8 жыл бұрын

Nice work if you can get it. Well done Mr Chapman a very good series of videos.

@Ricky97HD 8 жыл бұрын

Please cover accessories like rings, you are always wearing several rings so would love to hear your ideas on them. Shoes of some sort, formal/dressy or casual but stylish would be good as from following your fashion sense over the last while, it is clear you know how to dress well and buy well, especially in the shoes department. Also, I have a ball to attend in a few weeks so any tips on how to dress or buy for such an event would really help me out. Regardless of what you decide, looking forward to series 2 immensely. This episode was the one I was most looking forward to and it lived up to my hopes. Great videos/series, keep up the incredible work!

@alpaybyrktr 7 жыл бұрын

Watch-making is simply an art itself.

@gride5153 7 жыл бұрын

I would not classify TAG as a luxury watch brand.

@bighands69 7 жыл бұрын

They are luxury sports and do not sell watches for 50 euros. They are a premium product with premium prices. Are there better more expensive watches? Of course there is and there are watches more expensive than Rolex.

@bighands69 7 жыл бұрын

Ugly is an aspect of opinion.

@gride5153 7 жыл бұрын

So is "Luxury" - TAG is not a high-end luxury brand.

@mrplummer1988 7 жыл бұрын

i love this guy

@gustaflembre4191 7 жыл бұрын

This was very intresting, I love watches. Will show this to my friends who doesn't understand the cost of watches and why you want to pay hundreds more when you can get one that tells the time very accurate much cheaper

@johanwahlgren8460 7 жыл бұрын

You can get great quality wathes for a lot less than a 100 pounds like Seiko, hamilton and Oris which is what I wear for 450 pounds

@travesty9 7 жыл бұрын

I'm looking into buying my first watch soon. What are people's thoughts on Raymond Weil brand? I like the look of one of the Freelancers.

@JimmyL.Jaime97 7 жыл бұрын

I think on the next series you should look into shoes, basics, seasonal wear.

@NinaEgaa 8 жыл бұрын

Another great video!! How about luxury bags?

@Mark_Mesut 6 жыл бұрын

Lots of hate on TAG for using modified ETA movements even though brands like Omega do the exact same thing. TAG is in no way the best watch brand out there, but it is definitely a luxury brand. Many people do not precieve them to be luxury because of their lower end offerings, but it is difficult to label a brand as non-luxury when they have a rather large selection of $4000 and above watch.

@aimalalikhan8054 7 жыл бұрын

@Jim Chapman Hello can you discuss about Longines too. I have finalized about it's model. Yes I am a Swiss watches fan.

@Theblackbird363 7 жыл бұрын

omg you should think about something called SEIKO 😍 an such a pieces of art

@Andrewg820 7 жыл бұрын

I have Orient bambino v2 in cream dial, it is a Japanese in house movement and probably the best budget dress watch.

@melevizosachu2415 5 жыл бұрын

Thank you for your Video and I like your accent.:)

@slickrick6513 5 жыл бұрын

Noworries

@beingmorenick4728 5 жыл бұрын

It would be good to see what the cheaper equivalents might look like/be and where you might get them from. What’s affordable for dads that try to keep up with being ‘stylish’ but live the reality of having to make the money go a bit further but still look good. Nice mini serious, thanks Jim.

@tommorgan4025 8 жыл бұрын

+Jim Chapman could you please do shoes in season 2 as well as coats/jackets thanks buddy really enjoyed the series

@MrThuggery 7 жыл бұрын

Impressive

@amirakram3989 8 жыл бұрын

I'm surprise they didn't do trousers... Crafting them is just such a delicate process. And, hopefully, every man is wearing a pair of pants (may it be jeans, tuxedo pants, or even chinos) most of the time.

@viksra 7 жыл бұрын

Series 2 - please check out the world of fragrances (Creed, Jo Malone, etc).

@aclark8888 8 жыл бұрын

Definitely shoes, coats would be nice, glasses/sunglasses, socks, belts, ties. Great series.

@leeroy5044 8 жыл бұрын

It would be interesting as well to see, Handmade shoes, Ties (possibly), Leather bags (business suitcases or laptop bags). I believe that they can be investment pieces as well, especially when you look at it based on "cost per wear", longevity/durability, maintenance.

@traquakuppler 8 жыл бұрын

Dont believe that buying a watch is an investment. Hardly any models gain value. If your main argument when deciding on which watch is how much you will get when you sell it, you have not fallen in love with the watch you're looking at. Buy a watch that feels good, makes you happy and proud to wear.

@tomlamprell4740 6 жыл бұрын

Jimmy S 😦

@CloudFly99 8 жыл бұрын

Series 2!!!

@Moham153 8 жыл бұрын

Shoes and Signit rings!

@justmusicparadise 8 жыл бұрын

maybe leather jackets, shoes and jeans?

@leoniep7282 8 жыл бұрын

u were in switzerland omg please come backkkk 🤓🤓🤓

@ariyaputera4657 7 жыл бұрын

what bachelor degree should i take to be a watch designer or watch engineer ?

@Tortuex_ 3 жыл бұрын

7:17: *watch starts flying in the room*

@ZCT808 7 жыл бұрын

Actually Rolex was founded in London England in 1905, under the name Wilsdorf and Davis (after the founders of the company). They registered the trademark name Rolex in 1908, changed the company name to Rolex in 1915. But it wasn't until 1919 that the company was formally transferred to Switzerland owing to wartime taxes making the cost of obtaining watch cases too expensive. So it wasn't really 'founded in Switzerland.'

@andrewhutchinson1400 8 жыл бұрын

Probably should have visited a decent watch brand, not crappy Tag :')

@MrPink-ko8si 7 жыл бұрын

It be great to see a quality hats, shoes and a bags.

@mixey01 7 жыл бұрын

makes you appreciate your watch more even if it's a Seiko 😊

@mrplummer1988 7 жыл бұрын

Please investigate 1) Shoes 2) Pens 3) Cigars 4) Ties 5) Belts 6) Rings 7) Bracelets

@minibus1351 6 жыл бұрын

I like Jaeger LeCoultre and F. P. Journe.

@rasmusb2523 7 жыл бұрын

Tag Heur? Noooooo...... Damn it, thought I was going to see something a bit more interesting :/.

@88PumaRed 8 жыл бұрын

In series two, shoes. Like, leather shoes, sneakers, and some others in between.

@MarkkMac 8 жыл бұрын

Is that Miss Sharapova at 1:23? That poster won't be up too much longer!

@bethandavis5113 8 жыл бұрын

I love Monday and Friday

@nekospeed 8 жыл бұрын

Hats! 🎩

@terrysky83 6 жыл бұрын

Please investigate cufflinks. I feel incomplete unless I'm in a French cuff shirt and a pair of unique cufflinks.

@aadamsheikh6935 8 жыл бұрын

Shoes, bags and hats please!

@zzz-vd5rp 6 жыл бұрын

Nice tag 2000 series blueprint

@do_over 8 жыл бұрын

Shoes, gloves, and hats!

@mckayliehennessy751 8 жыл бұрын

Shoes would be interesting

@GusStat 4 жыл бұрын

Tag just use generic eta movements, they’re not luxury they’re just fashion. If you’re looking for a luxury watch go for a watchmaker that uses in house movements, if you somehow have the money go for a jaeger le coutre for a more formal traditional look or for an everyday watch at a lower price look at something like a frederique constant.

@johnrobinson2228 7 жыл бұрын

Wearing a tag rn!

@Rajonrondo95 6 жыл бұрын

Where are the other series?

@ginyamaguchi1421 7 жыл бұрын

TAG is under the "dog shit" category

@Drivabletree 7 жыл бұрын

I'm genuinely asking what evidence you have for this?

@rojesh5597 7 жыл бұрын

Its overpriced for relatively less effort, the calibre 1887 which is used in its iconic watches are modified version of seiko movements and it does not hesitate to use ETA movements. Luxury watches are not just expensive beautifully crafted detailed watches, it also has to have uniqueness inside as well.

@AttitudeAdjusterAA 7 жыл бұрын

The Fact that you can't afford one makes it a luxury watch.

@thefacelessman7759 7 жыл бұрын

Aw that's cute, you're making a presumption when you don't actually know anything. Anyone on minimum wage can afford a tag. Omega and Rolex is a step up but if you want the history, the legacy, the prestige you go for Patek, Vacheron or Audemars.

@rojesh5597 7 жыл бұрын

When a dog barks at you, you dont bark bark back. you ignore. kind regards :)

@queersbabies 6 жыл бұрын

Series 2: Denim (Levi’s, Nudie, RRL, etc), quality shoes and boots (Alden, Doc Martens, Redwing, etc), coats and jackets (Barbour, Baracuta, etc)

@rlkinnard 2 жыл бұрын

I am happy with the time on my mobile phone

@dlb44 8 жыл бұрын

Advertorial? Cant see any other reason that Tag would be close to consideration from an investment perspective. What's next, the fine wines available at Wetherspoons?

@RChyshkevych 8 жыл бұрын

shoes, leather and outerwear. as suggested by others. or maybe designer labels and what makes their name so expensive

@rayhugotang 8 жыл бұрын

Please talk about leather briefcases or bags!!

@TKsheng 8 жыл бұрын

1. Tag is not an investment. 2. Yes, those components they bought it in bulk! Heard of ETA? 3. Not all Swiss watches are great, so don't just buy Swiss! The Germans and Japanese are great too, mostly better than Tag Heuer. 4. The components u saw on the computer screen is just the case construction. The tiny screws u see are not even depicted in the computer. Those belong to the movements. 5. Do you even know that the watches movements u talking about does not need a battery?

@as03uk 8 жыл бұрын

Perfect summary... it felt like this video was made for children.

@hermangoldstein8838 8 жыл бұрын

+Clay Ferguson exactly

@chazshier 8 жыл бұрын

+Clay Ferguson here here, exactly my thoughts.

@rustynugget2288 7 жыл бұрын

TAG is the Beats by Dre of the watch industry. very heavy marketing especially with celebrities, low quality and expensive for what you get

@masondelpino8118 7 жыл бұрын

I can't afford a good Swiss watch yet, but do any of you guys have any problems with Citizen? I think they're a great bang for your buck. Also Seiko haha.

@leonghk12 6 жыл бұрын

I think "investment" grade watches are not accessible to most of us. If I can afford it, its probably mass produced and it won't be appreciating in value anytime soon unless there's an exceptional event. The watches that can retain or even increase its value are really exclusive and have to be limited in some way, and are unfortunately too expensive for most of us. Bottom line: You'd be better off keeping your money as cash than buying a Rolex Submariner or a Tag Heuer for that matter, unless you truly enjoy the watch for what it is.

@hadrian6709 8 жыл бұрын

My father thinks I'm a nutter now... I know more about men's fashion and that kind of stuff than anyone in my family after watching a few too many of these kinds of videos the last few weeks

@danielp.n. 8 жыл бұрын

Shoes!

@Max-lf4br 3 жыл бұрын

Yema is a pretty great watch brand

@meletispogkas1475 7 жыл бұрын

Linus Sebastian is not allowed in there...he would destroy everything!!

@kevincassman5851 8 жыл бұрын

The nicest pants, belts, and shoes

@emby4518 5 жыл бұрын

Japanese and German are good choices as well

@shalehhabeeb4016 8 жыл бұрын

Shoes, jackets and wallets!!

@girininjoo 8 жыл бұрын

Accessories please!

@Xminor79 8 жыл бұрын

What song is that?! It's on the tip of my tongue!

@Dfreeear 8 жыл бұрын

CAN SOMEONE PLEASE TELL ME THE MUSIC SAMPLE THATS STARTS AT 4:17

@AbdullahIbneMasud 8 жыл бұрын

heard it somewhere before

@robertsivonjic5080 7 жыл бұрын

Otis McDonald - Not For Nothing You are welcome ;)

@Dfreeear 7 жыл бұрын

omg thanks

@robertsivonjic5080 7 жыл бұрын

Dfreeear :)

@kb9847 8 жыл бұрын

I would be interested in the process of making jeans. Why are women's jeans so hard to make to fit.

@MossPalone 7 жыл бұрын

TAG is a marketing hype.

@bene.macleod843 6 жыл бұрын

I usually love what Jim does and I loved that whole series but I must say this video clearly lacked in accuracy and I also think that TAG is not at all to watches what Gieves & Hawkes is to suits

@marcsmith9750 8 жыл бұрын

I think quite a few men would be interested to know more about why one should invest in a high quality bottle of cologne, a decent pair of shoes and a satchel/briefcase.