Prince started this all..he would say "own your Masters or your "Masters" own you". He changed his name to a symbol and people made fun of him for being kooky... but he was getting out of his contract brilliantly. Warner Bros owned "Prince",, so he created a new name and because he's brilliant, he also created a story and a myth around it, so he was free to make music as "

Interesting hearing Joes opinion on telling Spotify NO until they just offered him $100M today hahaha

Everlast oughtta do voice work because that timber cuts straight to the point I just picked the new record up... I am a fan

The movie industry did take a hit, and it's all but ruined filmmaking. They adapted by changing their product to solely franchise blockbusters and adaptations. They rarely do anything that doens't have a built-in audience to guarantee a return.

The title of this video should have been: "The music industry, and what it's like"

I worked in music publshing '05-'11. The industry vibe was basically "ah this digital stuff will pass". It was embarassing and now the record labels are playing constant catch-up.

When the Music Industry collectively sued Napster, they had an opportunity to establish their own music streaming platform based on Napster but they were too stupid to understand digital evolution. Napster represented the Asteroid that fell to Earth, the Internet was the Yucatan Peninsula, and the Record Executives were the Dinosaurs,

Sober october made Rogan age 4 years in 4 days

Steve Jobs had a really hard time licensing music for iTunes because record companies didn't want to sell individual tracks for .99cents. Record companies wanted people to buy albums. They hated the idea you could buy the hit singles and leave the rest of the tracks you didn't like.

Damn Eminem and everlast got the same fashion sense 😂

I worked in the music industry my whole career and I left because I didn't like the direction it was going in. All they do now is allocate marketing and A&R budget to shitty pop music genres that are already popular (making it even more popular unfortunately) and artists that already have big Instagram accounts full of simps. Labels no longer take risks or push groundbreaking music. The last 10 years of music has been the WORST in popular culture history. Something needs to change.

The death of "the album" killed the music industry. I remember buying cds in the late 90s to early 2000s with my own money and getting pissed that there were only 2 to 4 good songs out of 12 to 15 and having to pay 20 dollars. I started buying older albums halfway through high school because if I sent the same 20 dollars I knew every track was good.

Theres a lack of comedy albums lately because modern music IS the joke 😂😂😂

I remember Everlast appeared on a 90's British music show called the word. With Terry Christian. They sent him to the cannabis museum in Amsterdam. They let him smoke a bit. Try some competition winners. Then they tried to interview him live via satellite link. 😂😂😂😂😂😂😂 He couldn't even open his eyes. Legendary interview.

massive talent- really really underrated-- LOVED HIM THEN: .LOVE HIM NOW. voice of ages .

3:07 This didn’t age well

He's delusional if he thinks piracy could have been stopped with lawsuits.

Interesting, glad to hear someone actually explain how things works for the artist. For the past 3-4 years I have used KZfaq to listen or try out new music. If I like it then I will go buy the album. I may be really old school, but I still like physical media. So when I buy the album I like having the artwork. Although I don't carry the CD around anymore. I will make myself a digital copy to carry around.

Prince spoke truth and was way a head of the times about this issue...

Man, Everlast is cool. He knows how it goes on. I love Joe, and I can’t blame him for “selling out” to Spotify. Who could turn down an offer like that?(~$100M). I just wish he was still on KZfaq. I’m not switching to Spotify. Even with Spotify Premium, there are ads. Idk. This world is crazy with aggressive marketing tactics everywhere you fucking look. Getting sick of it.

Damn. Everlast knows his shit 😂 he literally knows about digital marketing than most of these idiot digital ad agencies around today

Someone is making more money on streaming than CDs or records. No store taking a cut, no production costs, reaching way more customers. Artists aren’t touring like they used to. Much easier to come out with a hit, upload it to Pandora, Spotify, Apple Music etc. stealing music isn’t new, burning CDs, sharing etc. Some of the musicians used to put out a CD with literally 1 good song and charge $15-20 back in the 1990s and they had no problem with that. I see both sides

Gotta love the part where Everlast said record companies should have go after kids who download music back in the day. Joe gets him with "have you ever downloaded". Everlast responds with "well I see it as a taste test". Hypocrite much?

He is wrong on one thing. The music industry got the brunt of early downloading because the file sizes were reasonable to share. Full movies files were just too big for people to transfer, too difficult to playback on a home tv and dvd burners were expensive until much later.

Now in 2022 he’s explicitly on Spotify 👍

I’m glad he interrupted Rogan like three times before he could derail him with pointless question before he could come full circle on his point.... because he was spitting major facts major truth. Joe be so high he don’t let people come full circle with wtf they talking about

Whitie Ford sings the blues is one of the greatest albums ever

Joe "I had a record deal in 1999" Rogan

Everlast is my favorite reoccurring guest I can listen to these 2 talk for hours

Everlast should have a podcast....

Jack White own all of his masters. Every song he ever made is his.Its like the dude knew about the stream industry beforehand.

Grt voice for a radio morning show

Chance The Rapper is Spike Lee’s godson. He’s always had some kind of help.

There once was a man who liked to jump around

Joe Rogan: No Spotify Spotify: Here, have a few million $$ up front Joe: Here, take my soul!

Best thing to do is have your own record label and work hard 😊 keep everything in the band or as much as you can! It can be done

I'm here because of Joe selling the fuck out to spotify and abandoning the youtube community. interesting how he said "nope" here

I'm pretty sure T shirts get bootlegged too.

The taste test method is actually giving more artists an opportunity. Seeing the record as a business card is the new way to do it. Promoting the live show.

What's funny about the music industry is, some teen was facing 10 years in prison for illegally downloading a shit ton of Michael Jackson songs, but the doctor who was responsible for actually killing Michael Jackson, got 2 years in prison.

Great explanation of the music industry. Easy to understand, seems like a chill guy

No wonder I dug this guy's work so much. He is super smart.

Everlast interrupted Joe 10,000 times: I didn't mean to interrupt you.

"Ends"

Jamie coming in hot with the “sures”...

Holly shit, didn't know Everlast released a new album. I just went and bought it on itunes!

So valuable for musicians trying to break through in this day and age. Great job, loved it!

Movie files are way bigger. There were harder to download back in those days and quality definitely wasn’t that great. This is why music was easier to pirate.

Truth Crushed to Earth is my favourite hip hop album hands down!

House of pain is in effect y’all

this dude is dope, great voice

Whether you call it "owning your master tapes" or "having publishing rights" it amounts to the same snowjob. Artists sometime sign their rights away and 20 years later they have nothing to show for their body of work.

He has such a great voice for voiceover. Great video.

"Pack it up, pack it in..."

Remember in the Big Lobaowski, when the pom king, put his whole catalog on the line. In like 91.

A professional musician who was/is in a famous rock band once told me that two views, on youtube, is worth one penny to whomever owns the music .... that means 200 views equals one dollar ... which means 1,000 views is 5 bucks .... that would mean 1,000,000 views equals 5,000 bucks, if my math is correct ... that's not too too far from the 8,000 dollar figure Erik stated .... fascinating stuff....

I’m late to the party but I gotta say this is one of the best podcast out

Yeah, if i bootlegged a bands album and liked it, i bought the album.

A lot of artists also aren't writing their own music totally on their own now. Bands used to write their own music without any outside help or influence. Artists now have a team of song writers creating the song a lot of the time. There are more hands in the cookie jar. If I was in a band and we wrote all of the music without anyone else's help with the creative side, you're damn right I wouldn't want someone else owning the masters.

Everlast is awesome. About time for new music.

Dude looks chill af. I think to myself: what was going on inside his head when he decided to start a beef with Em

Everlast straight up gave him business advice. Get that cream, Joe!

If you're your own boss (own your own label and masters) and you're wearing that baphomet with the eye of horus on your shirt, you sold out and bought in (if you you weren't born into that in the first place).

Whitey Ford Sings The Blues love that album

GOD DAMNN. THIS EPISODE IS THE ONE THAT CHANGED JOE ROGANS MONEY. CRAZY. aged like fine wine..

hopefully indie music and indie art in general can start to grow

3:19 This aged gracefully LOL "Spotify"

That $8,000 is about $3,000 with Spotify today!

Dilated Peoples had some good albums.

Imagine if people just went back to doing music for the love of music...

He was famous before starting streaming . Can not be compare to new artist getting his name out in streaming platform.

As a musician I've always felt the album is the commercial you can consume for free. My live performance where i still work on tour is my source of income. The tradeoff for doing what I love is making the album in my own time on my own dime so I can get you to buy a ticket and come see me perform.

Lars Ulrich went to bat against Napster! He battled for the longest time I remember all that it was crazy!

House Of Pain! EverLast! Whitey Ford! La Coka Nostra!

Xxxtentacion got huge by himself. Just uoploading to Spotify and getting a following. That’s a beautiful thing. So sad he was killed before we got to see how far he was going to take it

I was a freshman in college when Facebook KZfaq and MySpace first came out. I was making beats on fruityloops trying to get in the game. Me and my guys got to do a tour based on our MySpace streams we did shows with whiz kahlifa because he had a few thousand more streams than we did. We eventually got a deal from rocafella records for only 5k that went nowhere lol I eventually lost the love for the music biz but I get upset with myself from time to time because we didn’t know the power of KZfaq at the time the whole social media thing was new and we would have been there from the start.

"Did you ever download shit for free?" "Uh...ummm....uhh. Well..." Lmao

Like to see J Cole on

Why aren't Everlast's full episodes on youtube anymore?!?!?

"Music is the only commodity that has been consumed before it's been purchased" Some fella called Hawk told me that once. He said he wrote ain't no body for Chaka Kahn.

Everlast’s Illuminati hoodie got triangles, one eye and beast symbology.

My man just dropped “trollism” Groundbreaking terminology

Hey Joe, way to dodge the sponsoring questions and the random face at 4:26 🤣

Big fan of everlast since forever!

"Everlast will never last" -eminem I dig 'em both though. Good to see hes still doin his thing

'Battle me that's a sin'

UM owns a lot of older record labels,which leaves the buyer and the artists to leave the money in the same place,no matter what.and the problem for labels in the background is that the gimmick of releasing two hits on a record with 10 half assed fillers is over.that's one of the important reasons the industry is so upset with downloading.they used to release a 12 song album where 10 songs were fillers,so as long they sell those two hits they didn't care about the album.nowadays,anyone can "preview" the album online and say if is good enough.they can't use the same tricks so they point the finger at people for downloading.there's not "music business" anymore.um got his hands on almost everything

7:21 They did make a documentary about all this, it's called Artifact. Really interesting look behind the curtain of the music industry.

Jamie, master of hip hop and mumble rap knowledge, and that's about it.

The stuff he put out a few months ago was sick. Best rap I've heard in a decade.

Honestly, I think his work on La Coka Nostra is his best work that isn’t in the mainstream.

Everlast is one of the best country singers ever.

Legend!!! Dropping serious science about the music industry...

Damn this was deep

@11:00 “Hopsin” is the artist that they confused with “Chance”. There is a great interview from Hot97 with Hopsin where he talks about the ups and downs of being the rapper/manager/promoter

Everlast seems like such a cool dude. I always bought the album if it was one of my favorite bands but other ones I did the "taste test" thing like he was saying.

7:35 I was one of those parents... BMG and Sony sued me because my son downloaded tons of music without my knowledge. I ended up having to pay almost $8,000 for that shit.

If youre scared of Whitey Ford Dog then just say youre scared of Whitey Ford that's it.....

I've never even once in my life heard of someone saying "Yo, dawg, we went to that Everlast show it was SO DOPE!!" Who has ever gone to see Everlast or wanted to go see Everlast? Do you know anybody?

Its funny how Joe did a Spotify deal after this.