Wim Brands. Unfortunately, he struggled with debilitating depression.

@@micaelat3734 Thanks, Micaela.

@@amirbostani734 He took his own life in 2016.

@@lordtains Thanks.

I don't know but I suspect Missing Out

@@kurisensei No, it's On Balance! That book came out in English in 2010, but the Dutch version "In onbalans" came out in 2011, when this interview took place, and the interviewer is holding that book in his hand. Missing Out came out in 2012, long after this interview.

@@lordtains thanks

You probably won't respond anymore since this is a reply from 6 years ago, but I still want to say something about this perspective. In essence, you are right. However. We are functioning in a worldwide market, in which many people are in business with less of a knack for morality, let's say. They will absolutely obliterate fair businesses because they will exploit others and offer products and services for prices that you cannot possibly offer them for if you approach business in a way that is fair to the whole chain that comes before the end product. So practically speaking he actually is right. There's no way to make capitalism work, because not all people in business are going to be morally equipped to have it work in a fair way. Thinking it might is a eutopia. We could say that it is down to the consumer to make wise and moral choices in who they buy their products and services from, but that is unrealistic and also unfair. We live in a society in which we constantly feel under pressure, in competition, and for many it feels like they are just barely getting by financially. Obviously they are going to make less ethical choices because they want to get by. I think what we need is a societal shift, not a market systems shift. This is deeper than capitalism. This is an entire culture, which also breeds capitalism.

@@jackdawcaw4514 It's not so much that an individual is greedy but that the entire system sooner or later leads to inequalities and exploitation by the few of the many.

May i ask why?

​@@TheLelo151I'm sure he started too, it's really too good of a resource. Especially if you're an academic!!