Josh Luber Explains How StockX Made Sneaker Authenticating a Real Career Path

  Рет қаралды 50,110

Highsnobiety

Highsnobiety

Күн бұрын

We visited StockX to speak with co-founder Josh Luber, as well as two StockX authenticators at the brand’s Detroit HQ, who explain how they legit-check sneakers and streetwear.
Editor’s Note: Since the filming of this interview, Josh Luber has transitioned to a co-founder role, while Scott Cutler has stepped in as CEO
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Пікірлер: 125
@CNsays
@CNsays 5 жыл бұрын
The fake sneaker makers are laughing right now at this authentication process
@crlclssic
@crlclssic 4 жыл бұрын
C N bro I sent a supreme tee and they sent me it back saying it was fake and then charged me $15 haha wtf!!
@reverendbluejeans1748
@reverendbluejeans1748 4 жыл бұрын
:(
@MaksKCS
@MaksKCS 2 жыл бұрын
@@crlclssic That just means u got scammed
@reviewithme9913
@reviewithme9913 2 жыл бұрын
Facts lol
@LukeVMH-Games
@LukeVMH-Games Жыл бұрын
@@crlclssic I send them stuff but I’ll never say what. Pretty sure they blacklist accounts.
@elliot12233
@elliot12233 3 жыл бұрын
eBay: spends 2-3 minutes making sure the shoe is real StockX: smells it and looks if it’s clean in 30 seconds, and then sends it off
@TripleKmafia
@TripleKmafia 2 жыл бұрын
eBay and StockX both have a minute to fully authenticate a shoe.
@elliot12233
@elliot12233 2 жыл бұрын
@@TripleKmafia from what ive seen at sneaker con they take about 30 secs - 3 minutes depending on the shoe.
@TripleKmafia
@TripleKmafia 2 жыл бұрын
@@elliot12233 I should’ve been more clear. In their factories they’re given a minute. They have to be quicker at sneakercon. Cartel executions are no joke, btw. Insane stuff.
@spennyfo
@spennyfo 5 жыл бұрын
This has to be a joke. What kind of authentication process is that? Might as well just look at the box and toss a tag on them
@ray_beas
@ray_beas 5 жыл бұрын
"yup, these are two shoes, same size and nike swoosh on it, CERTIFIED"
@TheGabrielberki
@TheGabrielberki 5 жыл бұрын
tayzel They gave a short look at the process, but if you listened they go through a rigorous training program to identify fakes vs authentic items.
@mokekr
@mokekr 4 жыл бұрын
@@TheGabrielberki but still send fakes lol
@danieldanielson2324
@danieldanielson2324 4 жыл бұрын
It’s a Lebron. I doubt it’s easy to replicate the technology Nike used to make those things and not make it obvious. Especially to a dude who has seen the shoe hundreds of times. Plus you don’t want them to give everything away, rep makers will catch on.
@reverendbluejeans1748
@reverendbluejeans1748 4 жыл бұрын
They are having a Turkish
@MCompeticione
@MCompeticione 4 жыл бұрын
There should be a way to scan some barcode on the shoe and shoebox that can track it back to the origin of sale.
@ricknovak3477
@ricknovak3477 5 жыл бұрын
45 seconds to authenticate a shoe...
@leep_uq
@leep_uq 4 жыл бұрын
Rick Novak you know that’s what consignment stores do as well right?
@corbina9849
@corbina9849 3 жыл бұрын
OH NO its like a quick look and a sniff under 10 seconds they just taking a while so it look like they donig somthing but they do like 1000's of shoes a day man alot of them are FAKE
@elliot12233
@elliot12233 3 жыл бұрын
@@leep_uq eBay sends it to SneakerCon and they spend 2-3 minutes on a shoe.
@nintensky7219
@nintensky7219 2 жыл бұрын
And they charge u 10 dollars or more
@Ungrndmnrl
@Ungrndmnrl 5 жыл бұрын
Is this a joke?
@KenoshaKicker
@KenoshaKicker 4 жыл бұрын
Yasmeen woulda been an instant hire on my team.
@ONLYAGTHEDON
@ONLYAGTHEDON 3 жыл бұрын
Why cuz she pretty? You simp
@Callmeflvcko
@Callmeflvcko 3 жыл бұрын
@first name 😂😂
@Callmeflvcko
@Callmeflvcko 3 жыл бұрын
@@ONLYAGTHEDON 😂😂
@thadream_13_10
@thadream_13_10 2 жыл бұрын
@@ONLYAGTHEDON **bad
@franciscogarcia-xt5wn
@franciscogarcia-xt5wn 3 жыл бұрын
I can distinguish left and right shoes, make sure there the same size and confirm condition. I'm a professional shoe authenticator and didn't even know.
@ckhgray1263
@ckhgray1263 5 жыл бұрын
Josh, where's my personal data?
@cameronrob5491
@cameronrob5491 5 жыл бұрын
Did they sell it or did they get hacked?
@ckhgray1263
@ckhgray1263 5 жыл бұрын
@@cameronrob5491 hacked, but they lied about what happened and only after they got caught out did they then admit it
@cameronrob5491
@cameronrob5491 5 жыл бұрын
@@ckhgray1263 Oh word fuck them for hiding it
@ckhgray1263
@ckhgray1263 5 жыл бұрын
@dippy they told customers to change their password for "system changes" before it came out that data had been stolen
@kayilla6413
@kayilla6413 5 жыл бұрын
Didn't really expect them to admit to being hacked when they can't even admit their fuck ups when it comes to authenticating products
@Awgec
@Awgec 5 жыл бұрын
Alright so lemme just check the size and see if they ds
@YourGrannysThong
@YourGrannysThong 2 жыл бұрын
I never thought, in a million years, I'd see Stock X make satirical videos. Today, they made it happen. I hope to see more satire filled content from Stock X.
@8thgen583
@8thgen583 5 жыл бұрын
Josh, my phone number ended up on the dark web. Thank you for that.
@thetruth-gy2lc
@thetruth-gy2lc 5 жыл бұрын
Authentication process is a complete joke
@TheGabrielberki
@TheGabrielberki 5 жыл бұрын
They said, they gave a short look at a longer process bro.
@leod8489
@leod8489 5 жыл бұрын
@@TheGabrielberki Some people are transitioning from the stone age. Gotta give em time to adjust
@LikeABoss17043
@LikeABoss17043 5 жыл бұрын
They say there was a defect on my shoe “” but it was legit flawless
@funkywhitecat6035
@funkywhitecat6035 4 жыл бұрын
3:23 omfg 🤤
@aorusvevo5593
@aorusvevo5593 4 жыл бұрын
Simp
@austinspruill6685
@austinspruill6685 4 жыл бұрын
ItzMePancake says the pancake
@aorusvevo5593
@aorusvevo5593 4 жыл бұрын
@@austinspruill6685 is that all you have to say
@austinspruill6685
@austinspruill6685 4 жыл бұрын
ItzMePancake I’m not the pancake, I don’t need to prove anything.
@Aryan-ev8bs
@Aryan-ev8bs 4 жыл бұрын
Bruh. You might as well put on a blind fold and touch the sneakers and throw the tag in the box
@heavyfriends9981
@heavyfriends9981 5 жыл бұрын
I don't really see how you can diffrienciate between fakes and real products anymore. In China, Vietnam, etc you get 1:1 reps. They're made with the exact same materials as the factory, the stores over here in Asia also are now including Stock X tags for some reason. I can go down the road and pick up any pair of Nike, Yeezy, designer shoes, etc for no more than $100. Yes there are some low quality fakes but the 1:1 reps are literally the same shoes, manufacturered in the same country and using the same materials. At what point does it even constitute as fake anymore...
@mydickinabox6129
@mydickinabox6129 5 жыл бұрын
Heavy Friends doesn't go through the nike/adidas etc quality check process, basically the difference, otherwise basically the same
@LikeABoss17043
@LikeABoss17043 5 жыл бұрын
If they authentic like that I’ll love to start selling them fakes
@eliotpry
@eliotpry 4 жыл бұрын
You legit made my bank account and google open to the public
@lucascarneiro2101
@lucascarneiro2101 4 жыл бұрын
SourAppleSlice ??
@durianriders
@durianriders 2 жыл бұрын
Yasmeen gets my certification any day of the week.
@ayeajjj
@ayeajjj 4 жыл бұрын
Ah yes, the floor is made out of floor
@majinbuu5234
@majinbuu5234 4 жыл бұрын
Do my 3D inspection! Lol you got to be kidding me!!
@Baba_cmn
@Baba_cmn 3 жыл бұрын
Is it okay to wear them with the authentification thing?
@Bo0mH3ad5hot
@Bo0mH3ad5hot 3 жыл бұрын
that's weird.
@danielchootl
@danielchootl 2 жыл бұрын
no need black light?
@bleachprovider6001
@bleachprovider6001 2 жыл бұрын
Me seeing this in my recommended now* 🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣
@bagdad5765
@bagdad5765 2 жыл бұрын
End of the day it’s a job and some workers get lazy with jobs
@TYKE4EVR
@TYKE4EVR 5 жыл бұрын
What’s Yasmeens IG though
@palmervogt4886
@palmervogt4886 5 жыл бұрын
@itsnotyaz
@TYKE4EVR
@TYKE4EVR 5 жыл бұрын
Palmer Vogt Yoo you serious😭
@22ramont
@22ramont 5 жыл бұрын
Takumi Koyama Back Up homie
@palmervogt4886
@palmervogt4886 5 жыл бұрын
Takumi Koyama see her weekly when I drop off my kicks but she hasn’t been there recently 😭😭
@ogape5833
@ogape5833 4 жыл бұрын
@@palmervogt4886 shes working at stadium goods now check her linkden, lmao
@devpac7861
@devpac7861 2 жыл бұрын
creating that authentication process really backfired
@144Souldier
@144Souldier 2 жыл бұрын
He didn't authenticate anything. He just looked at the shoe for 3 seconds an put a tag on it.
@smooveselling3236
@smooveselling3236 5 жыл бұрын
Sounds like monopoly to me. StockX is trying corner the Market only for themselves
@TheGabrielberki
@TheGabrielberki 5 жыл бұрын
There is many other consignment stores across the US.
@smooveselling3236
@smooveselling3236 5 жыл бұрын
@@TheGabrielberki yes are StockX ain't no different from the rest.
@TheGabrielberki
@TheGabrielberki 5 жыл бұрын
Eugene Smith they actually are different because their prices are based on a fluctuating scale, so in all honesty it seems like a fairer system to resell and buy sneakers... lots of sneakers are even under retail
@smooveselling3236
@smooveselling3236 5 жыл бұрын
@@TheGabrielberki I have no problem with StockX business model. For someone to create a business for sneakers like a stock market is ingenious. However, their authentication of sneakers is fraudulent and not approved by the brands. The reject people's pairs and call them fake (when there aren't) just so they don't have to pay them. That's the part that I am talking about
@markchan4340
@markchan4340 4 жыл бұрын
when he put the stockX tag at the laces which is removable
@anthonycarisio136
@anthonycarisio136 4 жыл бұрын
i know I saw that too lol
@isaaccortez8836
@isaaccortez8836 5 жыл бұрын
Is it me or does it look like he’s wearing foundation
@g.ds_149
@g.ds_149 4 жыл бұрын
The authentication is kinda worthless but I have never had a problem with stock x so keep doing what you doing
@TeW33zy
@TeW33zy 2 жыл бұрын
Every video I see of a authentication person seems extremely to easy. Where is it complicated at?
@MiamiHeat305
@MiamiHeat305 5 жыл бұрын
You can cop bootleg stock X tags 😂
@tbe414
@tbe414 2 жыл бұрын
How can I get ahold of some I have plenty of work for you !!!
@tmc7235
@tmc7235 4 жыл бұрын
They should have blacklights
@lelandtaylor4809
@lelandtaylor4809 4 жыл бұрын
I just bought sum cords off stock x, im prolly gonn get fakes smh
@420nerdgreenthumb3
@420nerdgreenthumb3 2 жыл бұрын
Do y’all really think that they would show there whole authentication process so y’all scammers could find wholes glad they show just a basic clip …….
@HalloCasa
@HalloCasa 4 жыл бұрын
This video has to be meant in a sarcastic way
@remiwemi4506
@remiwemi4506 4 жыл бұрын
shawty is fineee 😩 idec bout the clothes i need her to inspect me
@lukelikespoop3688
@lukelikespoop3688 4 жыл бұрын
3:22 nobody is talking about this cutie right here
@herewegoagain9628
@herewegoagain9628 3 жыл бұрын
Omg he didn’t check anything
@OpticZodiac15
@OpticZodiac15 2 жыл бұрын
This didn’t age well stock X has and forever deal with fakes lmao
@kanyewest879
@kanyewest879 5 жыл бұрын
Can he explain why my fucking personal info is being sold on the dark web tho?
@tynitty7363
@tynitty7363 3 жыл бұрын
No real proof and a lot of the resale prices is outrageous especially when people bid on a particular shoe and I’m not feeling when you see a shoe for a gd price but when you click on it and see if your size is available it’s a whole different price that’s marked up. I 1st thought that this was a place where you can get sneakers for a gd price for sneaker lovers like whole sale but realized it’s a place that just all about money getting items and in hopes of selling it double triple quadruple the price where most of sneakers is just not worth it
@ecthelionmorgan
@ecthelionmorgan 3 жыл бұрын
China fake sneaker makers love the Green X very much at this level authentication, they think it is so easy to pass the authentication.
@Fluskar
@Fluskar 4 жыл бұрын
this is why goat is better
@sunshine7940
@sunshine7940 3 жыл бұрын
That first authentication looked rushed, not a real authentication doesn't look like a very good way of authenticating shoes or clothes especially when fakes are so much alike
@kevincai5491
@kevincai5491 3 жыл бұрын
Do not buy high-dollar shoes from StockX. Go to a actual store.... look at the shoes yourself before you buy them. Don’t be cheap and trying to save 50 dollars. If the high-dollar shoe is fake StockX will not be responsible and then you will lose hundreds of dollars.
@houri23
@houri23 4 жыл бұрын
THESE PEOPLE SAY ITS AUTHENTIC AND I GOT FAKE YEEZYS 👎🏻👎🏻👎🏻👎🏻👎🏻
@randysaravia
@randysaravia 4 жыл бұрын
Wtf? Thts a authentication shoes??? Wow thts scary 😖😖😖 I can do tht too lol
@iann3360
@iann3360 3 жыл бұрын
Nah it’s more to it but they won’t show that cuz they don’t want the fake companies to see that and take advantage
@TheTillinger123
@TheTillinger123 4 жыл бұрын
did´nt these guys authenticate and sell a bunch of fake off white´s the 10´s? xD
@jirkadolezal8127
@jirkadolezal8127 3 жыл бұрын
👍👍👍👍👍👍👍👍👍👍👍👍👍
@danieldontplay6311
@danieldontplay6311 4 жыл бұрын
I’m not going to order from StockX again it’s so trash literally I’m trying to get my money back because they are taking years to deliver my shoes and it’s even expensive it’s not worth buying from there
@methodsdailyv2221
@methodsdailyv2221 4 жыл бұрын
Ordered mine yesterday they should be here on the 29 I’ll let you know if they fuck me over
@devinbooker8617
@devinbooker8617 4 жыл бұрын
Methods daily V2 did they?
@Baba_cmn
@Baba_cmn 3 жыл бұрын
Corona virus
@mralwaysworking3886
@mralwaysworking3886 4 жыл бұрын
this is sad. my 12 year old can do this job smh
@dickovens4395
@dickovens4395 5 жыл бұрын
What a load of bollocks
@DoFeedThePigeons
@DoFeedThePigeons 5 жыл бұрын
F stock X!! We are going to make sure that all of you are working on zero our contracts in your local food Mart!! What makes you think that this is a career lol
@leosabasii5055
@leosabasii5055 5 жыл бұрын
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