JOY & PEACE SS17 campaign shooting took place in New York, featuring the international model Charlotte Kemp Muhl. The youthful vibe and fashionable charisma exuding from Kemp perfectly interpreted Joy & Peace’s inner soul and beauty, bringing to all a new series of campaign images that capture the very essence of spring and summer with pastel color palette.
JOY & PEACE全新2017春夏系列廣告宣傳大片邀請了國際名模Charlotte Kemp Muhl於紐約拍攝。Kemp身上所蘊含及散發出的青春活力與時尚態度恰如其分地詮釋了JOY & PEACE所承載的情感與醇美，廣告片中也洋溢著粉嫩的色彩和輕盈的線條。