the guys have come up with the best brand iv seen on any apprentice...our shops are full of over-marketed and branded crap, 90% of it attempting to convince us that theyve reinvented the wheel, that chosing one bog roll over another is some "life-style statement", its a fucking insult to your intelligence (if you have any), id buy this water on that basis alone!

I do think Tims the best of the four but was a little disappointed he claimed credit for the name when if memory serves the woman in the focus group actually suggested it to him

Both teams managed to avoid the serious mistake that one of the adult teams always seems to have made whenever they've done the advertising task. The product was clearly there to be seen and understood by the viewer. Both teams kept their ad simple enough to be observed. I'm so impressed with the way they all together without squabbles too. These kids all showed a great deal more maturity that many people twice their age do. Well done to all of them!

Very glad Zoe didn't win. Now, just hope Tim doesn't get it. He's a bit too smug for my tastes.

I loved Joe throughout, she was a bit pushy and maybe arrogant but i thought she was brilliant, wish i was that age again

'keep it simple' or 'simples' on its own might have been a decent slogan for a bottle of water.

@TheFilmStation Your right in a way, but why take a personal attack on someone that is clearly a positive role model for her generation, she has not flirted with Lord Sugar in any capacity. He could made a constructive comment about her business acumen but he chose the easy route. I was appalled by his statement and I had to respond, she is someone's daughter after all.

I'm so glad Jordan went first... His voice annoys me.

Well done guys...

09:39 is the guy next to Alan sugar asleep?

@ robswift008... All of you writing negative comments should be ashamed of yourselves, Zoe is only 16, how can you make such nasty comments about positive young people. You are sitting in your house, doing nothing with your lives making negativecomments. You should be ashamed of yourself. You should be ashamed of yourself Rob.

@olgavass yeaa...i know...i bet arjun will win...!!!!

How old r they?

@butterflyfrolic He's a mousey little weasel.