I loved your "calm down and smell some grass and understand that there is real misery out in the world and it ain't Kpop corporate drama" ending ment. Unfortunately, Kpop is also full of over-excitable young inexperienced people who don't think, they just react and vent online, AND a lot of those fans hate BTS and Bang PD like burning for reasons known (see every take about BTS hardships and history, ever) and so will jump on ANY bad new they can slaver over to try to make BTS & BigHit and now Hybe look bad. It is what it is. I too hope it gets resolved quickly and that no artists or innocents are dragged down with it. Thanks for your work!

Great explanation. She is greedy and ungrateful. She should started in the garage like PD when he started BTS

She got caught and is now just firefighting. Hybe would not go as far as courts if they didn't have damning evidence. 💜

I loved your last point of how kpop should be our refuge from all the crazy crap in the world.

I really tried to watch the press conference, and I just couldn't. I wanted to see if she had any facts but it didn't seem like it. It felt like I was watching an old korean drama. I quit watching kdrama for the longest time bc of characters like that. Then was looking at some comments during it and knew exactly why she did the press conference like this. It was unbelievable how much support she was getting.

well explained! when people don't understand a corporate structure. they will accused based on what they see and hear. They don't see the logically in corporate structure itself. 80% Hybe is huge. Even Hybe 51%, Hybe is still major shareholders. Major shareholders have a 100% control of the company not CEO of 20% share. LOL!

As person who works in culture in ngos and gov orgs and made contracts for grants, when she said: i am not good at contracts and I didn't know what some % meant, that they are slave contract....i call bullshit, cause how are you CEO signing multiyear contract that includes HUGE summs of money and don't clarify every single number? This thing alone that she says shows she either lies or hugely incompetent to be CEO

Your analysis and breakdown is on point. Thank you. IMO, HYBE went public and entered a legal battle because they have solid evidence (breach of trust, misuse of funds, disclosure of personal information, plans to destroy and acquire Adore by forcing a sale via Put Option, poaching NewJeans, etc.). The conglomerate doesn't need to "plant evidence"; it has personnel evaluation systems, can issue remedial measures, and can terminate employment without making a public spectacle that damages the corporation, shareholders, employees and the country. In her case, all that is needed is for the board of directors to decide. My heart goes out to the young ladies of NewJeans, and I hope HYBE is providing them and their families with a healthy and solid support system. Her claims keep changing and appear farfetched, needing solid evidence. Her press conference was a tell-tell sign and a disaster; she went public, Adore's CEO and Art Director showed up sporting the bag lady look, used profane language, insulted group members, acted unhinged, didn't listen to her lawyers, cried, and didn't have proof for her claims. So far, she comes across as panicking, greedy, unethical, obstinate, untrustworthy, and fixated on easily disproved claims. She seems to be laying the groundwork for a he-said, she-said situation and attempting to take everyone down with her. It's sickening. Meanwhile, HYBE is just getting started with the initial investigation. It will be interesting to see the findings of the forensic audits. HYBE will make moves she never imagined to protect their artist and corporation. Shortly, the South Korean Criminal Act (Article 356 and Article 356 (2)), the Commercial Act (Article 622), and the Act on the Aggravated Punishments, etc. for Specific Economic Crimes ("Specific Economic Crime Act," Article 3) will hit her and her accomplices like a tsunami.

It's insane that some people still believe her, especially after she showed up to that press meeting in pajamas, when she is supposed to be a CEO and represent newjeans. She and her team have been caught lying countless times this week and have changed their story like 3 times by now. Right now it's impossible to give her the benefit of the doubt. Half of the things she says are so random and so uncalled for, first they blamed illit, but since this didn't work, now they are jumping on le sserafim, leveraging the hate train they have been receiving. Probably her problem with source music was settled ages ago when hybe decided to give her own label alongside an astronomical funding and payments. Girly only brought her pen and paper and now she thinks she owns hybe. Tbh the only explanation is that sm is a whole circus and their ceos also behave like that, so she learned it from there. Yesterday she literally said that since she cannot sell like 5% of her stocks in the near future, she's in a slave contract. At this point she genuinely believes newjeans and her fans are that gullible. Nowadays, most companies compensate their management with put options / restricted stocks as incentives for them to continually improve their performance. I guess she is that ignorant because now she will end up in a lawsuit, with less than what she currently owns from ador, and unemployed, with no one wanting to work with her.

At this point HYBE is damn if they do and damn if they don’t. I totally understand what you are saying. This woman was given a golden goose without creating from scratch or risking her own money to do so. She was rewarded for doing her job, some would say she was over compensated. Currently there are people that will criticize HYBE for anything, instead of looking at the bigger picture. If she just collected a salary people would complain, but HYBE went way beyond that and showed they believed in her work by giving her shares at a sweet price and a salary anyone would be happy to get. And she is a woman, how many women you know is given this type of opportunity at this level in Korea. To me it appears she is biting the hand that feeds her. Now add to the mix her unprofessional news conference. The crying and cursing was totally unacceptable. Was she playing to the stereotype of women being overly emotionally in times of stress? Was she hoping she would get sympathy for such behavior? I’m a woman that has worked in corporate America, her lack of professionalism would end her career. Then she mentioned minors and their parents. One girl was supposedly crying, what has that got to do with what she was accused of. There was no need to drag the girls from both groups and other groups into her dispute with BPD. All she had to do was address the charges against her, and let the courts decide who is telling the truth. No one does critical thinking anymore, it’s all about mob mentality and all corporations are bad. There are corporate laws to deal with situations like this. Let’s all wait to see what is revealed in court. Save your anger for something meaningful like helping the needy or your community to do better.

Thanks for the informative video. I just feel really bad for all the artists she’s named that are now getting immense hatred. ILLIT and Le Sserafim are bearing the brunt. I don’t even know what’s gonna happen from here, it must be so awkward for NewJeans because they might not ever interact with these artists normally again.

Thanks for explaining & this makes it easier to understand & I agree with you. Also I think ppl don’t realize or understand or forget that Bighit is PRIAVTE company under Hybe so Hybe can’t do anything to Bighit/BTS/TXT unlike the other companies under Hybe.

"My new dream is to be sucked dry and spat out by Bang PD" is the quote of the day😂 because ain't that the truth. People are overinvested in rich people drama precisely to distract themselves from actual real life issues and stress, sadly. Also, the emotional attachment to k-pop groups is really strong, people are too used to fighting over them all the time. You make good points, and I'm glad I found your videos. I am also trying to distract myself from my real life problems, so I am interested in this bigwig drama 😅 but I don't feel the need to take sides.

I just got back from twitter AND LET ME TELL YOU its a warzone of fan wars there and its absolute CRAZYNESS (cuz of the things that woman said in the press conference) am so glad there is a person who is talking about the real problem and what all this is actually about and being very professional about it 🙏

I can't believe some people actually believe what she said. Those must be kids who never work in their lives.

Spitting facts. So many people do not understand business, or how this actually works and are up in arms over misinformation and "defending my idol group" and demonizing Bang PD and Hybe *rolling my eyes

You did great, don't worry I didn't ever see your video's to be bias, they were simply very logic, and I totally agree to points you are talking about. With the info we have this is very logical conslusion. Great presentation.😉 She totally had great position, from her position is she stayed quiet and play good game she could get so much more even to the point to taking over ador in few years but she was speeding and crashed. And I don't see what they would plant it, simply why. I tried to think about reasons like you but only what you said comes to mind. At their place I would prefer to cut loses and let it go, then play some illegal game and plant things, not worth award. Not to say first report about audid said that they got tip off that she was doing something, if it is true then they even didn't take into consideration there was something very wrong inside hmmm 🤔 I think a lot of people that talks about it don't know anythinig about buissnes... 😅 And they really mix up some things. I think a lot if people thinks that bc she has CEO title abd stocks it means more, but it simply a position in company, you still work for company... I tried to explain someone that, person was saying to everyone that they can't fire her, that with 80% they can do anythinig they want, like you said, they could said "you are out" by voting and it would be legal, and they didn't do it but what they did, they took official steps bc it looks better, simply it is better road, bc if they would do it by voting it would look like they have something to hide, and pushed her out, etc, and she could say anythinig she want to media and they wouldn't have ammunition to defense themself but they did audid and found ammo and go with it, and she paniced. It looks more professional from Hybe. From all this what's going on I know two things about her. She is very unprofessional and she is great at manipulation tactics in media and buissnes. Before all this I only know that she was narcisstic (not really unusuall in buissnes especially show b) and I knew that people thought she was weird with her look at artist she worked with and their concepts, but I didn't dwel on it. But plan you explained in last video was so lacking that I don't know if she had bad advisor or what, or she really simply dring too much power and got drunk and wanted more and didn't look at the consequences...

I think we'll get the full picture when the criminal charges are filed because that will bring forth the evidence.

Thank you for clarifying this because yes she has so many benefits making these claims👍

Thanks for your clear and simple explanation. I hope more people view your video.

Im still of the opinion that she wasnt too smart but ambitious and greedy so she plotted all of this but hybe caught her and initiated the audit so she started all this crazy accusations for sympathy and media play and to burn hybe. But its insane that she showed up like that to say shes under a slave contract 😅 and she was given a company to do what she wanted, got 18%, huge budget etc. its crazy that people believe her. They could have just hired her as an actual salary employee. O right and she demanded a higher floor than the label thats funding the building. And made crazy demands to never mention or work with other artists under the parent company. Insane narcissist. Adding on Bang Shi Hyuk still hold 31% of hybe. He holds controlling shares of hybe too. 😅 She also says in her drunk rant he was in charge of NJs sound soooo did he copy you? 😂😂

Adding another comment. I didn’t know this much about business and I thought MHJ was not being truthful. Why tank Ador when it is making money and plant stuff on the CEO who Hybe can just remove her. It doesn’t make sense. Clearly Hybe thought she was a good asset because they gave her 18% of Ador. They did not need to do that. Hybe gave Ador a lot of resources to be successful. It was a win win situation until MHJ got apparently greedy and then got caught. She is silly and not very bright when it comes to business. The only sad part will be if MHJ manages to take New Jeans artists down with her.

Thank you for your analysis. You might be surprised at how much of kpop fandom would believe ANYTHING, no matter how ridiculous, if it painted Hybe in a bad light. No doubt MHJ knows this. So she's banking on manipulating people's ignorance and high emotions. One thing about kpop fandom, it's predictable. I can't make sense of her throwing her career away for a cash grab, but so far, that's what it appears she was trying to do. I was disappointed in her press conference charade. It was distasteful and embarrassing.

I watched all 3 or your videos about this whole fiasco and I have to say that you are they only KZfaqr that actually analysed the situation factually and objectively without prejudice and without putting personal emotion into it. A lot of kpop fans are teenagers or young people that don’t have the education or life experience to know about how corporations work or have any knowledge & principles in corporate laws and governance, so they basically speak and think and often spread unfounded hate on the internet based on their own emotional attachments. My take from all of this is that MJH obviously was very emotionally attached to the group and the company ADOR which she did work hard to work for in the past few years against a lot of struggles she had within HYBE no doubt, she experienced a lot of situations and friction in her journey as all of us do, dealing with men in suits in corporate world and company politics etc - we all do, this is the real world, this just happens in day to day life cos it involves different stakes, power dynamics and financial interests. But at the end of the day, if she did ‘plan’ to do what she is being accused of, then she’s gotta face the consequences no matter how close she thinks she is with the members or not and HYBE has every right to take action because their asset is potentially being compromised. I have no doubt HYBE was playing dirty with the media on her but it is what it is.

I actually really appreciate you making these videos! It gives a new perspective to the whole situation

oh wow it makes sense suddenly! thanks for this video!

John knows K-pop. Being a Korean/American OG (old guy), he’s been following it pretty much since the beginning . He’s really good at translating much of the industry for us non Korean speakers, and without bias. John, you’ve worked very hard. As soon as it’s warm enough and you get a break, get your azz out in the boat 🛶 and go fishing! 🎣 🫰🏻

OMG "My new dream is to be sucked dry and spat out by BangPD. That looks really good." SAMEEEEE!!!!! I love this- perfect explanation. We are sharing your videos on this topic on Twitter, they're so good.

Funny she portrayed herself as a damsel in distress yesterday.

She could have been Grateful, top salary, stocks you didn't by, creative ownership over a group she didn't invest or spend any of her own money on. She could have been Generous towards Illit and wished them success a rising tide raises all ships, if HYBE does well it helps New Jeans. She could have been gracious towards all the other HYBE artists and all Kpop artist by not naming names, insteadc she wants to start fan wars and drag everyone down. The only "G" word she know is GREED! Cry us a river no one is buying her sob story dressing like a 14 year old homeless waif. She cooked her own goose. HYBE would always have taken care of NEW JEANS, they are an ASSET of the Corporation. They are the third highest earner in HYBE. HYBE knows how to make money. It was never about her protecting New Jeans, it was her GREED.

Спасибо за проделанную работу! Полностью согласна! Все кто думают иначе, всё ещё ходят в розовых очках. Первое правило! Если ты наемный работник, то ОСТАВЬ свои эмоции за дверью приходя на работу. Когда работодатель заключает с тобой контракт, он покупает твое время, талант, умения, идеи, концепции, и все твои разработки произведенные в рабочее время которое он оплачивает, исключением является время на личные нужды и отдых. Поэтому ни о каких плагиатах внутри одной компании речи быть не может! Решение создать хоть 10 групп с одной концепцией это ПРАВО владеющей интеллектуальной собственностью компании. Если тебя что-то не устраивает, то ты либо терпишь, либо коробка-вещи-на выход!!! А вот если ты ещё и нанесла ущерб деловой репутации в финансовом выражении (в данном случае снижения стоимости акций), то это уж простить сложно, я бы даже сказала невозможно!

This really puts it into perspective - thank you again John. Reminded me of RM when he said that his % of BTS' success was 5% - even though he was the first member of BTS & even though he was the leader of BTS. I do agree though, Bang Si-hyuk has worked too hard, for too long to go out like this!

I agree when you said if you work for a company and you re paid to do a job so whatever you created the compant y9u work for OWNS it. Otherwise if you want to get credit solely to you create your own company without HYBE, But since you dont own Ador solely it belongs to HYBE they own 80%

She trying to manipulate fans, the girls and families to seek sympathy. I think she should stop now for herself and for the future of New Jeans. They started with Source Music. If anything they they should be placed under their management temporairily. They are close with Le Serrafam and I think they will need some emotional support from the senior members. I hope they have someone to express their feeling. It is important to talk as I know having a child with depression.

You have very good points and visually presented too. I hope more people will see this and serve as a light bulb to enlighten the minds.

Thx for providing such insightful videos on this topic! Your explanation really helps clarify the situation. It’s refreshing to find content from someone who can provide in-depth insight as both a native Korean speaker and in English. Looking forward to more of your commentary on other Kmedia topics in the future, as there’s a noticeable gap in this type of content from English-speaking Koreans. ✌️

Thanks for this video as well. It could not be any simpler. Most people intuitively feel that there is something not making sense in the situation but don’t have enough information or knowledge to explain it. It is a different form of entertainment for which there is a audience -reality tv.

Very good explanation…thank you!

She is being greedy and ungrateful and acting entitled like a spoiled child. Shame on her!

Thank you I've only just said the same thing and got told I didn't know anything that I was just some silly little teenager.

This woman is really sick. she should stop all this and seek professional help. Obviously the lawyer is not looking after her well being. Should not have allow her to do the media. I think he thought this will make him famous but it backfired. She is really dellusional now. Let the emotional overcome her and the reporters are going to be taking advantage. i do not see the lawyer interfere stop.

KOG, she is denying the allegations but she isn't saying that the message about the plan is fake. She is saying she was just joking and she wouldn't know if it would be a success. Her lawyers' defence is that thinking about committing a crime is not a crime and even if HYBE has evidence that she was thinking about it, it is not a crime. To me, it sounds like it is too detailed a joke until she succeeds with it. At the very least, she was thinking about hurting HYBE, Ador and New Jeans to try and own Ador.

Thanks! A CEO with 20% start-up stock option (2% which she sold later to her self-appointed Board) is NOT a salary person. She is a shareholder with a very huge salary.😂😂😂😂 and she wanted moooore.😤

Greed and love of money is truly the source of all evil. 😅

Do you think it's possible that seeing the plan has failed, she is now working for shares to drop further down so her financial backers can buy Aldor and Hybe at a low price and sell later as it will recover? Or help competitors by shares' value dropping? They could share some of that profit with her secretly as her career is probably gone forever now anyway.

I welcome any commentary you want to give on this controversy. Thanks again, John!👍🏼

J aime beaucoup la façon intelligente et pourtant simple de présenter les faits...Trop de personnes ont lapidé Bang Sy Hyuk en se basant sur les pleurs d une " professionnelle" je n avais pas d avis au départ et je suis heureuse de ne pas avoir condamné une entreprise avant d avoir tous les tenants et aboutissants de cette histoire...votre présentation claire et précise m aide à y voir plus clair. Merci

Thank you for this! I'm learning a lot.

Once again, the only channel I have come across in the sea of useless chatter that MAKES SENSE, and makes me smarter by watching it. You are a godsend, sir.

Greed and love of money is truly root of all evil 😅

I'm a realist so I understand that business is business. As you said - it doesn't matter how much she feels like NJ are her babies

Thank you for opening the logic about why hybe should do illegal action to hold what is theirs. 😅😅😅 min hee jin is just too amber heard like person hahaahahha. Much narcs and greed in one person to have 😅😅😅

The presscon was a "rant con". Everything she said at the presscon was obviously spontaneous and not reviewed with her lawyers. I hope she is ready for the serious repercussions of her actions.

John Kim (Komerican-OG), I really like your videos, let's be friends!

I wish you would try this with Disney and see how it goes like ain't no way you going to work for Disney and then come back and tell them what they going to do with their products that they paid you to make. She would have had a major lawsuit from Disney just for talking about this.

Surely Hybe must have weighed the result of this action and realized that it would lose more in keeping her than there would be on losing her. The mere fact that Hybe decided to let go of her despite her massive success with NJ, there must be more credible evidence showing her attempt to overstep the management, if not betray, Hybe than what the Company is showing the public.

I didn't even know who this woman was until she joined Hybe

Thank you for the explanation it is so sad . I feel like you that this is such a terrible thing and to see fans turned all upside down. I also feel so sad for the artist as well .

Excellent explanation!

But why didn't she ask for compensation if she thinks her ideas were used.

Hybe has responded to her press conference...

Can't imagine MHJ's laywer headache right now XD

Good point! Ador is already theirs (HYBE) so why try "taking it over"? Makes no sense

If that’s is NHJ’s perspective then she needs to hand over the last op. The lap top is Hybe property and if she is so innocents and the victim then handing over the laptop so that the audit will be completed and would clear her name, right.

Simply like that ... a clear logic 🤷‍♀️ ... that’s what I ment when I wrote my comment under previous post and more you didn't say bcs it would be dangerous 🙂 ... in fact, the question is, why she is sawing her own branch all alone 🤷‍♀️

I always find myself very interested in business practices and contacts when this kind of thing happens.

Spot on.

Hi could you please do a reaction video on MHJ's newest statement from yesterday? Id love to hear your insights. THANK YOU SO MUCH

I wouldn't put anything past greedy, manipulative people, i wouldn't put any thing like chart , media and rumor manipulation past them for gain at the expense of everyone else involved.

There are literally wars going on, and people don't find anything better than make themsleves feel better by oozing toxic hate...thank you for supporting Ukraine💜

Lol, Bang PD being consumed by hatred towards Min Heejin, when people are claiming he was in love with her. Lets cross that out

Once I get overwhelmed by the news from Palestinians genocide I switch to kpop dramas like this to cool off it’s weird, but we’re living in weird times

She also clearly aimed to be HYBE CEO but they chose someone else and i guess she was livid with it

Simple 👏🏽👍

ppt skills not bad 👍

However, much I am not a fan hybe for my personal reasons, I they have a point to calling out any employee who seems to be trying to attain the company, I would ensure that I do it legally. I haven't sided with bg in various ways regarding BTS stuff but for 20%; he can't make up that sh1t to get it back. Everyone under Hybe is under Bang. If he asks for his stuff back, just give it to him. Then start a war. Don't act like you are toddler refusing to give a toy back.

YES,! Two major global humanitarian atrocities occurring right now and THIS is making us upset, angry?! Those rich CEOs can fight in private while we peasants die in the streets unnoticed 😢 Which do you think carries more weight and importance?

Thanks for the analysis again. You mention Hybe gave her a stupid nice deal, 18% ownership and full autonomy. What if Hybe realized they gave her too much power. What if she was too headstrong, stubborn, and difficult to work with, and they wanted her out of the position. Maybe some people did hate her. Like you said, Hybe has 80% control and could kick her out anytime, but without clear public reason, replacing her after such a successful year with NJ looks badly on Hybe. The biggest polarizing unknown… 1) did she plan an to take over ador management or 2) was she set up to get her out. Either way, the formal complaint of plagiarism might have been the last straw to Hybe that she is an issue, and they had an opportunity to investigate to find dirt. And now they watch her go down in public opinion flames with her press conferences. That part is her own fault. In the end, when a company doesn’t want you there anymore. They’ll find justification to let you go. Not saying that she’s 100% innocent and didn’t do anything unethical or criminal. But that’s for a court to decide. But I feel like she was targeted because she was disliked and seen as more of a liability than a benefit.

Do you have any expertise in music or law oris this just your opinion

Just Audit whole HYBE to seek transparency. Greediness of #HYBESCAM is hilarious. Bang PD is shooting his own foot day by day.

It’s not simple as you said. You might want to research more. She is not that stupid. It’s gonna take for a while to end this war…

You are wrong in everything, you don't know what you're talking about 👎👎👎👎👎

That's what she said; if she cared about money, she would just shut her mouth. This is about IP; if another company copies the IP of another company, it will kill the original creator. Imagine if all the companies were doing that?. That is why we can differentiate between the JYP, YG, and SM groups. Your deduction was not just biased but also lacks critical thinking about the information. I don't think Hybe would risk planting evidences, but this is a big company; they can do anything, have a lot of connections, and has capability to shut every door. At some point, when you feel you are on top of the world, you will have a tendency to show that you are powerful; that can do anything. Especially, when your opponent is just a nobody to you.

As a Newjeans fan and I watched Illit from the first time, I knew this would be a problem because Hybe copied Newjeans. this is reality and we cannot deny it. I know kpop because of Newjeans and I didn't know kpop before

Min Hee Jin seems more fit for Le Sserafim's concept than Le Sserafim themselves. She is truly fearless and anti-fragile protect this woman. Hybe the big company is monopolies media again

#freenewjeans # freeminheejin

#backstabberPDBang opened lots of eyes w/ his CUT THROAT treatment of MHJ..he needed MHJ to CREATE Hybes 1st female group..she DELIVERED! NOW he ripped-off her GROUP CREATION & DEFAMES HER!

Political drama of k-pop industry. If mhj is wrong then hybe is not a innocent one. Hybe play so devil,they used mhj to make new jeans and now throw her as garbage. They give money for free? Big no . she worked . It's like your idea, hard work and everything is taken by others just because they give you money. Every company has an investor and Hybe invests their money because they like her project. Behind the scenes Hybe is capable of doing anything. Money and power do anything.