Email Marketing Best Practices During Uncertain Times
In this video, Joey provides tips and strategies for setting up effective email campaigns, especially focusing on how to adapt and tweak these strategies during times of uncertainty. He emphasizes the importance of relevancy in email campaigns, especially in welcome sequences, and suggests utilizing segmented campaigns for different audiences or lead magnets.
Joey demonstrates how to use Kajabi to modify email sequences to ensure they're current and empathetic to the audience's situation. The video includes practical advice on managing email sequences, using cloning for temporary adjustments, and ensuring content remains adaptable to the world's changing circumstances.
Joey aims to show how to streamline email marketing efforts to maintain effectiveness and relevance, utilizing Kajabi's features for easy updates and redirection of new subscribers to the most suitable campaign.
00:00 Introduction and Importance of Email Campaigns
00:57 Best Practices for Setting Up Email Campaigns
01:19 Creating a Lead Magnet and Welcome Sequence
02:21 Pivoting Your Welcome Sequence in Uncertain Times
03:48 Adjusting Your Email Campaigns with Landing Pages
04:48 Cloning and Editing Your Email Campaigns
05:44 Redirecting New Subscribers to Your Temporary Campaign
06:38 Benefits of Separate Campaigns and Data Collection
06:56 Conclusion and Further Assistance
DESCRIPTION
If you like this episode and would like more information about how to market and grow your business so you can attract and convert ideal customers, visit
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Joey Ragona can be found at:
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