Pay attention to the numbers, not the comments- Turtle Wins The Race Home-based Business Podcast

Рет қаралды 2,390

Ай бұрын

Three deep thoughts about marketing for your business.
For Buyology, use my Amazon affiliate link here: amzn.to/3Vw5UdZ
(Some of the following links are affiliate links)
**To see the keyword lists, click here: tidd.ly/3WLffhW
**Get weekly emails with updates on videos and other stuff here: eepurl.com/gkWbDj
***The monthly membership and accountabilty group is here: classes-by-a-cake-to-remember-llc.teachable.com/p/seo-club-for-websites
**CLASSES AND FREE HOME-BASED BUSINESS TOOLS, including my Pinterest class, now on Teachable: classes-by-a-cake-to-remember-llc.teachable.com/courses
**Goimagine free month referral code: Y94KVX
**JOIN THE CHANNEL:
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**SUBSCRIBE to this channel and click to get notifications about weekly KZfaq lives on Home-Business and Etsy seller tips topics: kzfaq.info
**WANT TO START YOUR OWN ETSY SHOP? Use my affiliate link to get 40 free listings: etsy.me/30W1J34
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(As an Amazon Associate, I earn from qualifying purchases.)
Check out my Amazon page here for a full list of the things that I use in my business (and for cats) www.amazon.com/shop/karabuntin
Get my eBooks and planners for Home-Based Business owners: www.amazon.com/s?k=kara+buntin
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** MY FAVORITE BUSINESS TOOLS: acaketoremember.com/my-favorites-1
**FACEBOOK GROUP: groups/HomeBasedBusinessAndEtsyTips
**SUBSCRIBE HERE: kzfaq.info
**PRODUCTS THAT I USE IN MY ONLINE BUSINESS:
DYMO 4x6 LABEL PRINTER: amzn.to/3rLAwt0
DYMO LABELS: amzn.to/3qS5Irh
SHIPPING SCALE: amzn.to/35iuicL
**READING LIST:
All of these are books that I have read and found valuable for one reason or another as far as my business goes. I don't follow any business "gurus" or motivational speaker types, but these are all books that I've enjoyed reading and thought they were good for business takeaways.
Audible: Free trial of Audible, plus free books: amzn.to/33MpjQZ
Freakanomics: amzn.to/32q9lvn
Think Like a Freak: amzn.to/3KzSbg2
Buy*Ology: amzn.to/3rF4yih
Steal Like an Artist amzn.to/35lvLiB
Show Your Work: amzn.to/3KAiL8I
Company of One: amzn.to/3FU92Xn
Time Management From The Inside Out: amzn.to/3fSLlUC
Organizing from the Inside Out: amzn.to/3u0hmCm
Influence: The Psychology of Persuasion: amzn.to/3ImhGj0
Pre-Suasion: A Revolutionary Way to Influence and Persuade: amzn.to/356eAkG
Thinking Fast and Slow: amzn.to/343K0aP
Nudge: amzn.to/33H9yL6
This channel is for home-based creative businesses and anyone who sells products online and specifically on Etsy. I do Etsy tutorials and share Etsy tips to help small business owners get their businesses to where they want them to be. If you have questions about Etsy SEO, how the Etsy search algorithm works, selling on Etsy, or how to start an Etsy business and sell successfully on Etsy, post a comment or a question in the community tab!

Пікірлер: 35

@TinaRichell Ай бұрын

Your thumbnails are uniform and precisely you. They are no frills and direct. They fit your personality and your brand.

@ramblinrosecottage5983 Ай бұрын

OMG, if I had a dollar for every time a potential customer or a friend suggested a particular scent or type of soap that i should make...and I make it...and no one buys it.....I would be rich. I will never, never, ever make a batch of soap that someone suggest I make again........ unless they commit, as in place an order, for a custom made loaf of soap. You are soooooo correct.

@KaraBuntin Ай бұрын

Yeah, telling people that you'll do that batch if they place an order for it ahead of time will weed those requests out!

@maryavelis1157 Ай бұрын

is that the same ringtone from Jurassic Park? the dino that swallowed the sat phone! LMAO

@KaraBuntin Ай бұрын

Probably!

@Luxinda Ай бұрын

I’ve been very lucky in that the resin tumblers I actually enjoy making are also ones that folks are interested in buying. At first (5 years ago), I would offer up for sale any style tumbler that I had made a YT video about because that made some sort of sense to me, especially since the YT channel drove customers to my store. But I quickly realized that many of the more ambitious things I tried in videos were not easy to replicate. So I winnowed my list of offerings way down. I don’t get as many sales (surprise!), but when an order comes in, I also don’t immediately dread which design it might be 😁

@KaraBuntin Ай бұрын

The lack of dread is a good thing.

@Laura-je2uw 9 күн бұрын

I found the part around buyology super interesting, i am definitely going to read it. But it makes total sense. I once watched a video where they looked at data they obtained from a survey on buyers on etsy and what they valued. I remember that the answers made no sense to me, because it sounded like they only said what they thought would sound good and not what i could observe from buyers. There is always an "ideal self" and what i think would be good and correct to say and there is "real self" that is egoistic most of the time and just wants the best value for what they paid. Thats why its really dangerous to orient your shop towards "what customers value" if its based on unauthentic data.

@KaraBuntin 9 күн бұрын

I 100% distrust anything that asks people directly about what they would do. It’s never right.

@Sacred.Wisdom Ай бұрын

It does HELP if you ❤ to make what you sell.

@KaraBuntin Ай бұрын

Of course, but it’s unrealistic to think you’re going to love every minute of it

@jordanwhite5470 Ай бұрын

Very informative. I really like it when you have short (ish) segments with a point. The hour-plus things are too long for me many times, since I'd rather work than watch a lengthy video. Thank you for this one.

@KaraBuntin Ай бұрын

The hour-long ones are the lives, so they're defintiely more freeform!

@gracemakeslace Ай бұрын

My biggest seller is one of my oldest designs. I like it a lot(wearing it right now, actually) but making them is sooooo boring now that I've made 100+. 😂

@KaraBuntin Ай бұрын

But you're probabl fast at that one, so that's good!

@gracemakeslace Ай бұрын

@@KaraBuntin about forty minutes from start to finish and I sell em for $25, not too shabby given the negligible cost of materials and the fact that I can do them with my eyes closed for 90% of it(so I'll often watch or listen to something else, like your videos or an audiobook) 👍

@janetwilliams7705 Ай бұрын

Good advice.

@KaraBuntin Ай бұрын

Thanks!

@gracemakeslace Ай бұрын

My website and email list being my hub, honestly, that sounds soooo much more manageable! I've been resistant to starting an email list because its "yet another thing" with likely little paypff, buuuuuut im already trying to set my website up in such a way that i blog weekly and schedule all of my socials off of THAT for ease. I wonder if a monthly newsletter with the month's posts would be ideal? Hmmmm. Do you have any videos or courses on email marketing/starting a newsletter? Unlike MANY other creators out there, I actually trust you're opinions- nearly everyone else feels super fake(there's only one other person in this space who i feel is legit, which is pitiful).

@KaraBuntin Ай бұрын

I used to have an email course but I stopped selling it because it was too much of a pain to keep up with the changes on the email platform. I can do some videos about it on my tutorials channel, though.

@gracemakeslace Ай бұрын

@@KaraBuntin I totally understand; some things just arent worth the headache(as noted with half the point of your video, hehe). If you do, I'll be sure to give em a watch!

@ajamandajo Ай бұрын

Twenty years selling online and I am DONE trusting other platforms for consistency and income, Etsy's stunt this week was the last straw. Thanks for your pearls of wisdom Kara, time has come to focus on my websites and build my neglected email newsletters. 🙂

@KaraBuntin Ай бұрын

Yeah, it's not good right now.

@laurabillson1870 Ай бұрын

What did they do this week?

@KaraBuntin Ай бұрын

@@laurabillson1870 Just a bunch of restricting shops in search after saying they hadn't done anything wrong, or shutting shops down before they even listed anything. The usual, with no explanation.

@wendytownrow3950 Ай бұрын

I have a web site, I really need to do something about a mailing list

@ContrarianBehavior Ай бұрын

Isn't this also describing quantum physics and the observed molecules experiment (I can't remember the official study name😅) but yeah I'll be buying the book.

@KaraBuntin Ай бұрын

I'm not familiar with that one but I'll take your word for it!