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In this dynamic podcast episode, we welcome two distinguished guests from the world of motorsport media: Matt Amys, Head of Content for Quadrant, Lando Norris's creator entertainment brand, and Katy Fairman, host of the Small Torque Podcast and a seasoned motorsports journalist. Join us as we delve into their fascinating careers, behind-the-scenes insights, and the unique challenges of content creation and journalism in the high-octane world of motorsports.
The conversation kicks off with Katy Fairman discussing her impressive career and the work ethic that has propelled her to success in motorsports journalism. She shares her approach to preparing for high-stakes interviews with top drivers, including memorable experiences with Sebastian Vettel, and the unique challenges of covering motorsports events around the globe.
Matt Amys then takes us into the world of Quadrant, offering a behind-the-scenes look at his role in planning and producing content for Lando Norris's entertainment group. He shares some of the most memorable and challenging shoots, providing a glimpse into the logistics and fun of creating engaging content with one of F1's brightest stars.
Both guests reflect on the balance between work and passion in their respective fields. Katy recounts her travel struggles, including a dramatic journey to Mexico interrupted by a tornado, while Matt discusses the humorous incidents and difficulties encountered during filming for Quadrant.
We explore the unique aspects of motorsports journalism and content creation, with both Matt and Katy offering insights into the ever-evolving digital landscape of motorsport media. They discuss the importance of innovation in content creation, strategies for handling negativity, and the fulfillment of bringing unique motorsport stories to life.
0:00 Introduction
2:00 Matt Amys & Katy Fairman’s career and role in motorsport
4:32 Planning and producing challenging shoots for Quadrant
6:48 The logistics and fun of creating content with Lando Norris
9:12 Katy’s extensive career in motorsports journalism & interviewing Sebastian Vettel
12:30 Katy’s travel struggles en route to Mexico due to a tornado
15:44 Advice for getting your start in motorsport media
18:10 The unique aspects of motorsports journalism and content creation
19:04 Q2 and how they get into motorsport
21:54 - Katy’s Career Transition
23:47 - Formula E Pitch
25:30 - Matt’s Film and KZfaq Background
29:19 - Matt’s approach to his unique content creation
31:03 - Dealing with online motorsport negativity
35:17 - Q3 Rapid Fire Round
Here are Katy & Matt’s socials so you can follow them on their journey:
/ katymotorsport
/ mattamys
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