Wow, I've never would've realized so much work went into this singular scene

This is my favourite commercial of all time. The music is perfect, Margaret and the choreography is perfect, then there is the awesome VFX.

Behind anything being perfect and looking epic, there is a Mont Everest of hard work.

When u want to make an advertisement that will last longer than the product itself you focus so much time getting everything right in a 5 sec shot !( Which is a very small yet significant part of the entire thing because the ad is defined by these sole shot! Excellence at its best.

I remember reading Spike Jonze said the finger gun destruction scene had digital destruction because the hits had to be so precise to the music, the final petal eye shots had digital removal and added flourishes, and there was some CG work to the tapestry scene, but didn't elaborate further.

Thank you so much. I had been thinking about this...

Spike Jonze is briliant, his homepod commercial blown me away

There is a 'hint' of magic in the color grading: she's wearing a green dress, and everything in the environment is monochromatic. When dealing with rgb footage, it's so much easier to split the content into individual color channels and then use those to create highly-accurate masks; Instead of having to select the edge of her dress and then feather for transparency, for example, you can take the mathematical difference between the green channel and red channel in any given scene, which will be near-identical on non-dress pixels and near-opposite on dress pixels. Working with that, then, it's a handy thing to have all the equipment and crew dressed in a different color: in this case cyan or saturated blue would have been ideal, as red would have cast too much saturated ambient glare on the environment that requires so, so much manual airbrushing out in the color grading phase, whereas blue-on-gold simply results in a sort of 'darker' shift without adjusting the undertones too much, depending on the shade of blue used. Cyan would fall somewhere between for this, but due to the fact that bright colors are often strongly avoided by camera crews, it seems blue or simply black would have been the most likely choice. Black of course is most traditional but blue would have been slightly easier to separate from the fine transparencies of her dress. Interestingly, about a year ago, a behind the scenes was posted on youtube (video id SVrcwMLSy7Y), and in it, we see a great amount of blue jeans, blue hoodies, etc, as well as black clothing, as expected. But, most tellingly, there is someone in a bluesuit at 0:16 on the same part of set. It's interesting, really, to see such a simple choice in colors make such a useful shortcut for the 'brute force' editing: it is indeed a trick, a bit of magic, to ease things along, yet in the end, the only real magic is having a team of well-paid editors pouring hours of manual effort into creating beautiful art.

Are we not gonna mention how the center guardrail disappears when she passes it in the first mirror shot?

Dude! This is half a celebration of the trickery, HER REFLECTION in the digital mirrors is what ties it all together. Certainly rotoscoped from her plate.

Thank you, absolutely loved that. Reminds me of what Richard Feynman said about how understanding the science behind the beauty of a flower doesn't detract from the beauty but adds to it. Again thank you.

Fun note about Contact, they didn't remove a camera from a mirror. That was a blended shot with a blue screen. The DP talks about it on Cooke Optics YT.

They didn't have to remove a camera from Contact, the mirror in the shot is actually a shot taken in front of her running, and composited into the mirror

Thanks! Great explanation!

Jonze is the greatest commercial filmmaker (as in film-er of commercials) ever. In our podcast's Spike Jonze episode, we called out this Kenzo ad in particular and this shot has always mystified me. I did assume a shit ton of roto work, but, like you, realized that even that would be unfeasible. In the end, I decided to let it stay a mystery and chalked it up to "I guess Spike Jonze is magic." Nevertheless, this was a nice dive into a shot that I've always wondered about.

the reason for i want study design¿ just for parfum commercials

I would throw in credits to the choreographer, Ryan Heffington too!

Well, they fucked up. The reflection of the central handrail is missing. 1:54

THANKS

why the original video got deleted ?

Is this a remake of Fatboy Slim ft. Bootsy Collins - Weapon Of Choice?

brute force engineering done well looks like magic. it is understanding of science, and expression through art. enjoy your life as much as humanly possible, without impacting the happiness of others. Be an irl min/max gamer for the side of good & imagination. ::just a lorax on the internet::

Money will buy you anything. The real question is how can you accomplish it on a cheaper budget, in the same or less time period with the same quality? Those who can achieve that are the real film makers.

je ne comprend pas , je suis française💔💔💔💔 mais en tout cas j'ai asse d'expériences pour vous dire que c'est "cool" le clip est magique!!!!

that's the girl they posioned in utah? aw crap.

Damn, I was so gripped by her moves and expressions, I didn't even notice the trickery. Lots of work wasted on me... ;)

illuminati symbol in this video..

Wheee. Intuition was saying for a digital mock up of the room to simulate the reflections instead of cutting out cameras on every reflection. I should probably be in a different profession than building cars :(.

Бесноватая?

Technically stunning and seemless, in your face depiction, of how the all-seeing- eye of the god of this world is worshiped. But I´m just a religious cook, right?

0:09 This is so dumb 💀 and is it ur favorite cuz it’s a girl 😂