Kevin Bäckström is a Swedish snowboarder, content creator and founder of Beyond Medals. His sponsors, Monster Energy, describe him as in word - stylish - and it’s that style that has helped him retain his crown as one of the best in the business, despite not having an ultra-conventional route to success. Yes, he may have been fired from the Swedish national team just before the 2014 Sochi Olympics, and yes, that did mean he had to pivot his career. Has it stopped him or hindered him in any way? Absolutely not. Kevin and Beyond Medals are still both absolutely flying.
In this season of Pack Heavy, Chase Light, we follow surfers, snowboarders, artists, connectors, entrepreneurs, business builders, photographers and storytellers. While their jobs may be different, they are all connected by shared values on creativity and building their own vision of the future. You can't apply for any of the careers these folks have because most of them just threw caution to the wind, said f_ck it, and went after their dreams. This season, Sam Moody (Creator) and Hallvard Kolltveit (Producer) work their way around the world hanging out the back of cars, flying on tour with Swedish House Mafia, partying in New York and touring the beautiful Basque Country. Welcome back to Pack Heavy, Chase Light.
► Kevin Backstrom on Instagram / backstromkevin
► Beyondmedals: www.beyondmedals.com/
Products in this video:
► Snow Roller Pro dbjourney.com/products/snow-r...
► Snow Backcountry Backpack 34L dbjourney.com/products/snow-b...
► Hugger Backpack 30L dbjourney.com/products/hugger...
Producer: Hallvard Kolltveit
DoP. Sam Moody
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Travel is the foundation of any creative’s life. Whether it’s crossing the city to get to a studio or undertaking a cross-continental content trip, creatives need the freedom to move between any two points with ease. Hauling personal belongings and thousands of dollars worth of kit, means what should be a simple migration often turns into a feat. We thought we’d change that.
►Discover more about Pack Heavy Chase Light: dbjourney.com/pages/pack-heav...
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