For the latest edition of Google ATAP Ambient Experiments we partnered with Christelle Kocher and presented our collaboration during the KOCHÉ fashion show at #ParisFashionWeek.
The collaboration includes 4 hybrid pieces, combining Ambient Computing, craftsmanship, technology, and modern design. After thousands of hours of engineering and hand work, each of them transforms by reacting to sensors, touch, or light.
Our Soli radars added an interactive dimension to the show, enabling interactions between the models, the show space and the audience. Each element influenced the others with its presence or movement, redefining the possible interactions between people, clothes, and machines. As a result, the garment became connected to its environment: it transformed the environment and was transformed by it.
Creative Director: @christellekocher
Google ATAP Engineering Director: @ipoupyrev
Art Direction: @benkelwaystudio
Photographer: @ahtlaqdmm, @wwwesh.studio
Production: @julienlacroix1
Creative Technology Director: @_olivierbau
Google ATAP Program Director: @camillebenech
#GoogleATAPAmbientExperiments #GoogleATAPxKOCHE #GoogleATAP #KOCHE #SoliATAP #PFW