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The Kia Sportage is a lineup of sport utility vehicles manufactured by the South Korean manufacturer Kia since 1993. Since 2004, the Sportage has been categorized as a compact crossover SUV, while previously it occupied the compact SUV class. It slots between the Seltos or Niro and the three-row Sorento in Kia's SUV lineup, and having been through four generations is now in its fifth incarnation.
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Kia Europe is the European sales and marketing division of Kia Corporation. It has been selling cars in Europe since the first half of 1991.
In 2007, KME moved from its previous location at Hauptstrasse 185, Eschborn (near Frankfurt), to a new purpose-built facility adjacent to the Messe, in Frankfurt city centre.
When Kia launched in Europe during 1991, it initially sold only the Pride supermini-a rebadged version of the late 1980s Mazda 121. It initially proved popular with buyers. By the end of 1991, Kia had sold nearly 1,800 Prides in the United Kingdom. The first full year, 1992, saw that figure double, and, in 1993, it increased again to nearly 5,500 units. However, sales fell towards the end of the decade, and the end of production was finally announced in May 2000, with its successor - the Rio - not going on sale for another year.
From 1995 to 1999, Kia produced left- and right-hand drive versions of the first generation Sportage SUV at the Karmann factory in Osnabrück, Germany. These have been popular across Europe, but, since 2002, Kia has gained more sales in this market thanks to the launch of the larger Sorento. From 1999 until production of the model ceased in 2003, all Sportage production reverted to South Korea.
The European range also expanded in the spring of 1994 when Kia began importing the larger Mentor, a range of medium-sized hatchbacks and sedans which were marketed as inexpensive and well-equipped alternatives to the likes of the Ford Escort and the Vauxhall/Opel Astra.
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