Song : Koshur
Lyrics : Musaib Bhat
Singer : Musaib Bhat
Composition : Musaib Bhat
Music : Arif Mir
Mix/ Mastered : Arif Mir
Line Producer : Ayaz Rathor
Production Coordinator : Sahil, Uttam
Screenplay & Story Board : Rishab Raino
Cinematography & Directed by : Rishab Raino
Assistant Director : Mushtaq
Video Editor & Color Grade : Shishant Chaku
Poster & Graphics : Shishant Chaku
"KOSHUR" is a captivating song by the talented Musaib Bhat, featuring Rocky Rockstar. Written by Musaib himself, this reflective track delves into the cultural shifts and societal changes in Kashmir, focusing on the influence of Western culture and its impact on traditional values.
The video, both directed and shot by the visionary Rishab Raino, beautifully complements Musaib's insightful lyrics, bringing his message to life through vivid and evocative visuals. The music, composed by Arif Mir, masterfully blends traditional Kashmiri sounds with contemporary beats, creating a rich and engaging backdrop for Musaib's expressive vocals.
The production team, led by Ayaz Rtahor with Sahil as the production coordinator and Mushtaq as the assistant director, ensures a seamless execution of the project. The video is meticulously edited and color-graded by Shishant Chaku, who also designed the striking poster that encapsulates the song's theme.
The central theme of "KOSHUR" is captured in its hook line, "Yes, I am a Kashmiri but I don't like to speak in Kashmiri," reflecting the growing influence of Western culture and the gradual fading of traditional practices. Musaib's lyrics highlight the changes in societal values, urging listeners to reflect on the importance of preserving cultural identity amidst modernization.
"KOSHUR" not only sheds light on these cultural dynamics but also celebrates the resilience and spirit of the Kashmiri people. Musaib's words convey a sense of hope and a call for a balanced approach to embracing modern influences while cherishing and preserving one's heritage.
Overall, "KOSHUR" is a moving and impactful song that encourages reflection on cultural identity and the importance of maintaining a connection to one's roots. The collaboration between Musaib Bhat and Rocky Rockstar, brought to life through the dedicated efforts of the entire production team, makes "KOSHUR" a significant and resonant piece of music.
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