Krept: From Rapper To Building A $17.5M Business

Рет қаралды 34,699

4 ай бұрын

In this video, we met up with entrepreneur and musician Krept, who built a skincare business valued at £17.5M, stocked in over 2,000 stores. He breaks down how he raised millions in investment from athletes and celebrities, found a gap in the market for a one-of-a-kind product, his viral marketing strategies and plans to expand Nala’s Baby globally.
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0:00 - Intro
1:07 - How he launched the business
1:59 - Transitioning from musician to entrepreneur
2:38 - Lessons from failed restaurant business
3:05 - Costs to start the business
3:56 - How he raised investment
4:45 - Who has invested in Nala’s Baby
5:26 - Signing bad deals in music
6:25 - Branding & manufacturing of the products
8:19 - How he got the product in stores
9:43 - Revenue and profitability
10:45 - Music money vs Business money
11:17 - Costs to run the business
12:04 - Exit Strategy
12:49 - Viral marketing strategies
15:44 - Biggest challenges running the business
16:18 - Plans to expand Nala’s Baby
16:56 - Advice for new entrepreneurs
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#entrepreneur #business

Пікірлер: 44

@Warriorofallah94 2 ай бұрын

Within the next 10 years ill be on this channel. Inshallah

@Idntreply 4 ай бұрын

The interviewer asked such good questions. Well done

@tolupopoola. 4 ай бұрын

can’t wait to see this brand grow in the next few years!

@yvie9627 4 ай бұрын

Wow, all these Black people investing into a product for us by us is 🔥 👏🏾

@AC_Milan1899 Ай бұрын

💯. Good to see that he didn't go to vulture capitalists.

@rally_chronicles Ай бұрын

That's what fubu stands for

@lostpropertyguy7862 4 ай бұрын

I always respected Krepts he seem likes very mellow , intelligent man .. Well done my his Success Continue

@blayasblay3941 3 ай бұрын

Baby skincare. So he created something that no - one needs, but everyone wants.

@ma-wi1qw 3 ай бұрын

The interviewer did great, asked really interesting questions, looking forward to more of your interviews!

@evda4919 4 ай бұрын

Who else found this video from krept Snapchat ?

@Qaysqeyser 4 ай бұрын

Over 100k subs before the end of the year bookmark this

@DenisGrosan 4 ай бұрын

banging content bro, keep it up ❤️

@jazzdeeparora6562 3 ай бұрын

I always look at videos like this to learn from their journey, but also with a critical eye to see how I’d do better and learn from that perspective. But in this instance it’s genuis. I couldn’t think of anything but notes to take to apply myself. Always saw him as a revolutionary clearly not just in music. Took the initiative to solve a real problem.

@turtlecrew 3 ай бұрын

Absolutely love this so much I want to cry. This is what I have always believed to be the way forward. Love it. Congrats guys.

@deandixon4882 3 ай бұрын

Very informative, thank you for sharing.

@al-zayyadnalado118 3 ай бұрын

Keep these episodes coming please !

@tekkers313 4 ай бұрын

Big up Krept. What an inspiration

@rabbzmayback7886 4 ай бұрын

It’s crazy I’m the first to see this n comment 😂

@SRANKTOP10 4 ай бұрын

Love this show. whens the next ep dropping??

@TheNumbersGame1 3 ай бұрын

Next week! Subscribe and click the bell notification so you know when we’ve uploaded

@femiomowo6799 3 ай бұрын

Great interview. Let’s do this

@sutty7865 4 ай бұрын

👏🏾👏🏾👏🏾👏🏾

@seyio8473 4 ай бұрын

🔥🔥🔥

@AC_Milan1899 Ай бұрын

Proper entrepreneur

@thecoldestusa 3 ай бұрын

He done well.

@AcesizOfficial 3 ай бұрын

🔥

@FK-pv2zi 3 ай бұрын

You should do a video with the owner and ceo of chaiiwala

@rainbowcrak 4 ай бұрын

More baby mommas for Nalas baby’s fam

@SlimSouljahTV 3 ай бұрын

Higher Level 🏆🔥💯💯💯

@RenzW 3 ай бұрын

remember natural isn't always better even water is a chemical.

@290revolver290 3 ай бұрын

Bruh!!!!! 😂😂😂😂😂 What are you saying?

@Skengman334 2 ай бұрын

@@290revolver290he is wafflin

@Streetz_tube 4 ай бұрын

When is the rap game back ?

@Walmart1 4 ай бұрын

There is nothing spectacular about a multi millionaire & influencer building a successful business.

@Fiddyscent 4 ай бұрын

There is if you’re not a hater 😬

@relli11 4 ай бұрын

It is when they didn’t start out like that he’s made it all deserves it tbh could of easily gone down wrong path stop hating y probz on universal credit jus hating

@anonz1431 4 ай бұрын

You say "a multi millionaire" as if he's not self made. This is still part of his journey so yes it is spectacular that his career is still evolving away from music

@wifey379 4 ай бұрын

I hear what ur saying but he still did something

@AC_Milan1899 Ай бұрын

He actually found a niche market and developed a totally new product. Fair play to him

@aro7975 3 ай бұрын

Damn, so rappers only make 56p 😂

@GGMU100 4 ай бұрын

Probably used the fame and money you have from music and got some of the people you know to invest it would of been more interesting if you would of been able to do this if you wasn't already a known musician I highly doubt it

@Slmzilly 3 ай бұрын

Where’s the salt emoji at guys

@GGMU100 3 ай бұрын

@@Slmzilly where's the clown emoji at guys?? Take away the following he already had and let him do it come chat to time then the public are like zombies they can't help buying into so called celebrities brands