LALA is a Mexican food and beverage company with well-known brands and more than 70 years of history. It focuses on the mass consumer market and has a significant presence in the dairy products segment. Its main market is Mexico, with a solid participation, and it operates in the United States, Central America and Brazil, where it develops a growing presence.
The Group markets a wide variety of dairy products, especially under the LALA and Nutrileche brands, both highly valued by the people. In addition, it has more than 25 brands in the categories of milk, yogurts, cheeses, creams, desserts and juices, among others.
LALA's roots go back to the efforts of some ranchers to unite in the 1940s, in northern Mexico, in the La Laguna region, which gives rise to its name. Among those people was Eduardo Tricio Gómez, born in Cantabria, Spain, who emigrated to Mexico to settle in the Lagunera region. There he set up a cow farm and the firm Pasteurizados La Laguna, the foundation of what is now known as Lala. And actually, as a curious fact, the name of the brand happened thanks to people saying "lala" to shorten the name of the company: Leches La Laguna de Torreón, Coahuila.
If you want to know its history do not miss the video.