Lancia Thesis (2002).Offers well-being, substance and exclusivity.Italian style and prestige.
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A car for the new élites
Even the car market has an exalted upper circle. This is made up of the higher-segment, big élite saloons into which all Manufacturers pour the cream of their technology and design skill. In Europe, these account for a little over one million cars per year from a few prestigious brands.
As you can imagine, this usually tends to be a stable sales band and conservative in its tastes. The fast social and cultural changes that have affected our society in recent years, however, have led to changes even within this sector. All market surveys confirm a persistent demand for technology that is less soul-less than that currently on offer. A requirement can be discerned for warmth, higher levels of craftsmanship, greater attention to the individual.
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